Target Announces Collaboration With Neiman Marcus: Do High Fashion and Thrifty Stores Mix?

Fergie 2012/07/11 18:00:00
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Designer department store collaborations have been the latest rage, and everyone is doing it, from Macy's and Karl Lagerfeld to H & M and Versace. Target has had many extremely successful collaborations over the past couple of years, and they just announced what might be the most promising one yet.

This holiday season, they will be partnering with Neiman Marcus to release a holiday collection comprised of pieces created by 24 different designers. Are you excited to see what they come up with? Or is mixing high fashion with thrifty stores not your thing?

I've publicly voiced my lukewarm feelings on designer department store collaborations in the past, but this latest one may have just the right elements
target neiman marcus

Read More: http://www.thefrisky.com/2012-07-10/target-brings-...

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  • mneiai 2012/07/26 16:54:07
    Ever since Target started doing designer collabs, there's been some hits and misses (like, what's up with the weird fleshy colored pink in half of your stuff, Jason Wu?), but they're fun. I just hope Target controls the resellers better and it doesn't end up a complete mess like the last few, with the people who love fashion but can't afford the high end stuff getting cut out.
  • Jessika 2012/07/19 20:36:57
    This is the best ...
  • RobbyRhodes88 2012/07/16 15:27:21
    It is possible.....
  • Somkey the Hores 2012/07/15 11:01:00
  • amysmeade 2012/07/15 09:19:05
    And since when was target a thrift store? Its more spendy then walmart
  • Lemonzerozero 2012/07/14 16:42:19
    Shareholders want to see profits. If it adds to killing some snobbery so much the better.
  • Gordon 2012/07/14 14:50:47
    Target has a much higher level of taste than K-Mart or Wal-Mart, and we enjoy shopping at a Super Target near our home in downtown Orlando. This could be a very interesting and attractive collaboration with Neiman Marcus. Go target! super Target orlando downtown
  • superangrymonkey 2012/07/14 14:23:33
    Why wouldn't they?
  • Reggie☮ 2012/07/14 13:30:30
    Target and Neiman's just don't mix IMO.
  • Hula girl - Friends not Fol... 2012/07/14 05:49:39
    Hula girl - Friends not Followers
    Wrong.... You can't bring up Target by bringing down Neiman Marcus.
  • Don Leuty 2012/07/14 05:42:41
    Don Leuty
    Simm's outlet stores seem to make it work.
  • Linnster Don Leuty 2012/07/14 15:12:33
    Syms is in bankruptcy and has closed it's stores.
  • Don Leuty Linnster 2012/07/14 15:25:19
    Don Leuty
    It is a sign of the times. Food trumps clothing, but there will always be a segment seeking compensation. Rotating stock downline will service that segment while the staple products cover the fixed cost. The seemed to do well when people had more disposable income and energy was not artificially high.
  • Linnster Don Leuty 2012/07/14 15:34:41
    I wouldn't think Neiman Marcus would need to do this, considering there are more millionairres than ever and they don't have to worry about choosing between food and clothing. I'm curious to see what merchandise will be offered. It's only for a short period of time. Target does this annually with household accessories from around the world and they have some very nice pieces.
  • Don Leuty Linnster 2012/07/14 15:57:26
    Don Leuty
    It is just another ploy to maximize the bottom line. If they can clear the shelf inexpensively and continue to make a 50% markup and replenish the shelf with 200-300% markup items the avoid the worst inventory evaluation model, FISH (First In, Stiil Here). Inventory turnover and carrying costs are prime considerations in a merchandising operation.

    The bulk of Neiman's customers, like taxpayers are in the middle class. Likewise, the bulk of Target's customers are in the middle class. The target the same customer base, but overhead costs differ significantly. This affords them the opportunity to sell at a profit instead of taking a loss to clear the shelves for the next cycle.

    Does that make sense?
  • Linnster Don Leuty 2012/07/14 16:09:44
    It makes sense, but I'm not sure I agree with your assessment that Neiman Marcus customers are middle class unless they're VERY upper. Maybe I'm out of the loop, but the Neiman in Manhattan draws an upscale crowd.
  • Don Leuty Linnster 2012/07/14 17:42:45
    Don Leuty
    Its their demographics, not mine. I only did the systems analysis for a couple of projects. Actually, they paid for the marketing survey.

    If you are in merchandising, it is imperative that you know your customer. Granted, the middle class customer does not buy their kid's school clothes there. They do, however, buy some pretty nice things for themselves. Yes, they have some very high end items, but what pays the overhead are middle class.

    The velocity of turnover determines what keeps the lights on. The really big stuff is icing on the cake.
  • Linnster Don Leuty 2012/07/14 20:45:45
    I can't argue with someone who's in the field and has done the research. :) I do agree that regardless who your customers are, the merchandise has to move - the sooner, the better.
  • ~TheDreamer~ 2012/07/14 05:40:55
    High fashion at Target?!!? NOOOO!! Target has some good clothes, we don't need to ruin it will some fancy crap.
  • being me 2012/07/14 05:39:02
    being me
    Macies hasn't done a descent job of it. I hope Target and Neiman Marcus can do better.
  • Icon 2012/07/14 02:15:41
    Sure why not?
  • Moxie 2012/07/12 23:30:35
    High fashion is never in a place where you can find discounted soda on sale.
  • joe mauro 2012/07/12 20:05:37
    joe mauro
    costco is hot
  • the judgebigdogeagle-~PWCM~JLA 2012/07/12 17:21:08
    the judgebigdogeagle-~PWCM~JLA
    If the price stay in line with the store like Target.
  • ETpro 2012/07/12 03:53:07
    They will find a willing market so long as the price is right.
  • Ben 2012/07/11 20:55:50
    When you see high fashion brands come to stores like Target and Walmart, you are actually only paying for the name and logo, not the quality that you would have gotten originally. The fact is that you can not mass produce something that used to be hand-crafted and still expect the same quality.
  • JS Ben 2012/07/12 01:44:27
    I completely agree with you!
  • Fergie 2012/07/11 20:38:18
    Not always though, it has to be done right. The Versace/ H & M line looked very tacky and cheap because they weren't using high end materials to craft the pieces
  • Fef 2012/07/11 19:14:48
  • merlinskiss 2012/07/11 18:55:08
    All high fashion items are eventually found in thrift stores are they not?
  • AdriHead 2012/07/11 18:38:22
    match made in heaven!

    target high fashion
  • mm61675 AdriHead 2012/07/11 20:29:57
    yeah and I liked that blue dress, but I wasn't going to fork over $50 at TARGET. That's REALLY ridiculous
  • Sister Jean 2012/07/11 17:35:12
    Sister Jean
  • HarleyCharley 2012/07/11 17:33:54
    they can...

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