I am the co-founder of SodaHead where I started this business with my Kindergarden best friend (fef, user number 2...right after that guy SodaHead who somehow got user number 1). Funny how life turns out. He and I are so similar and so different in many ways, and I think that is what makes our partnership perfect! So about me, without providing too much, I love being outdoors, whether it's hiking, taking walks, playing sports or going to a Dodger game and having a hot dog and beer....weekends are too short to be in doors all day. I definitely work hard and spend most my days and nights thinking about what users want in a site like SodaHead (so any suggestions, I urge you to message me or fef). I view building a successful business as just listening to what users want. You tell us what you want and assuming it makes sense, we will do it. Just like a restaurant, the better the customer service the more loyal your customers are. So besides work, I know how precious life is, so I will live it to the fullest!