They realize they were lied to by Obama. Remember that "old" and "wise" go together like peanut butter and jelly. You know what older people like to do way more than younger people of today? READ!! You tell them to buy your product and they will read the warranty front to back, research it, call their friends and family, weigh their options and consider all the positives and negatives. THEN...they decide based on FACTS especially if they were just burned by a bogus company.