Top GOP Pollster to GOP: Reverse On Gay Issues

Below is a remarkable document. It's a memo circulated by Jan van Lohuizen, a highly respected Republican pollster, (he polled for George W. Bush in 2004), to various leading Republican operatives, candidates and insiders. It's on the fast-shifting poll data on marriage equality and gay rights in general, and how that should affect Republican policy and language. And the pollster's conclusion is clear: if the GOP keeps up its current rhetoric and positions on gays and lesbians, it is in danger of marginalizing itself to irrelevance or worse.

Read the bluntness of this. This is the GOP establishment talking to itself. And the Republican pollster who arguably knows more about the politics of the gay issue than anyone else (how else to explain the Ohio campaign of 2004?) is advising them in no uncertain terms that they need to evolve and fast, if they're not going to damage their brand for an entire generation.

Pay particular attention to this part of the article and the fact it stresses changing public attitudes.

The last paragraph is, to my mind, the most remarkable. It's advising Republican candidates to emphasize the conservative nature of gay marriage, to say how it encourages personal responsibility, commitment, stability and family values. It uses Dick Cheney's formula (which was for a couple of years, the motto of this blog) that "freedom means freedom for everyone." And it uses David Cameron's argument that you can be for gay marriage because you are a conservative.