'This will go down as one of the dumbest corporate PR stunts of all time'

GENERAL MILLS CEREAL COMPANY ADOPTS 'GAY MARRIAGE' The Minnesota food giant that brought to the nation’s parents, and especially their children, the Honey Nut Bee, Lucky the Leprechaun and the Silly Trix Rabbit now publicly is supporting homosexual marriage, leaving critics surprised at General Mills’ abandonment of traditional values families.

General Mills CEO Ken Peters announced this week at a Minneapolis homosexual pride event that his company opposes the marriage amendment on the Minnesota ballot in November. Supporters of traditional marriage say that General Mills couldn’t be more wrong in calling its support a business decision, but that is precisely how General Mills is voicing its opposition to the idea that state residents could define marriage for themselves.

“General Mills doesn’t normally take positions on ballot measures; this is a business issue that impacts our employees,” said Ken Charles, General Mills vice president of diversity.

“Minnesota voters will be asked to decide on a proposed constitutional amendment in November,” said Charles. “If passed, this amendment would define marriage in our home state’s constitution as being between one man and one woman, effectively banning same-sex marriage in Minnesota.”

He said the General Mills position against the traditional definition of marriage would help keep the company competitive. The pro-marriage initiative, he said, would make it harder for the Minnesota food producer to retain talented workers. In a statement, marriage coalition chairman John Helmberger said it’s “very disappointing that General Mills has decided to play PC politics by pandering to a small but powerful interest group that is bent on redefining marriage, the core institution of society.”

“[The General Mills position] thrust the company into a war against marriage that goes against the beliefs of an overwhelming majority of their customers and the best interest of their shareholders,” he continued.

“Marriage is more than a commitment between two people who love each other. It was created by God for the care and well-being of the next generation. The amendment is about preserving marriage and making sure that voters always remain in control over the definition of marriage in our state, and not activist judges or politicians.”

Helmberger said that by taking its position, General Mills is saying to Minnesotans and people all around the globe that marriage doesn’t matter to them