Steve Jobs Turtleneck Sales Skyrocket: Comfy or Creepy?

Apple isn't the only business getting the spotlight because of Steve Jobs' untimely passing. St. Croix Shop, a men's clothing boutique in Minnesota, began selling its black turtleneck shirts in bulk simply because Jobs was known to purchase dozens of them every year and wear them almost every day.



St. Croix was expecting an influx of Jobs-related purchases following his death, but are still having trouble keeping up with demand. Many outlets are sold out of the iconic black turtlenecks already, and a Minnesota newspaper reports the shirts are made-to-order and probably won't have new shipments for almost a month.

According to the founder of Knitcraft Corp., St. Croix's mother company, St. Croix sells about 4,000 to 5,000 of the shirts every year, and that Jobs himself purchased two dozen every year. He added that Jobs would sometimes call him to compliment the shirts.



In honor of Jobs, St. Croix wrote on its website, "We mourn the passing of Apple co-founder and visionary, Steve Jobs. Jobs understood the value of combining great design with advanced technology to create products of unparalleled quality. At St. Croix, we share that vision and passion, and commemorate his iconic look—handcrafted in Minnesota."