PUBLIC OPINION > There's Little Interest in an iPad Mini
SodaHead Tech 2012/05/22 21:00:00
Apple hasn't officially announced any plans to release a smaller version of the popular iPad, but rumors of an iPad Mini have been swirling for months. The proposed Mini would have a 7.85" screen, compared to the 9.7" iPad screen or the 3.5" iPhone screen -- just a bit bigger than a Kindle. It would also be cheaper than the iPad, obviously. But we wanted to know if anyone would actually be interested in an iPad Mini, so we took it to the public.
Reactions to the idea were lukewarm at best. Even respondents who showed interest didn't seem too excited about it. There were a few reasons people might want one. First, it's an Apple product -- Apple products usually turn out well, so an iPad mini would probably be no different. Second, the price -- iPads are not cheap, so a more affordable option is welcome. Third, the size -- though it's technically a smaller version of the iPad, many respondents thought of it more as a larger iPhone. But most people were thoroughly unimpressed -- with Apple, and with such a minor change.
Teens Are a Little More Interested
Young people love new technology, but in this case it was very limited. Teens did show a little more interest, but even college-aged responded dropped off by about 8%. Older voters were even less enthused. But if it does turn out to be a great product, piquing the interest of about a third of the teen population should be enough to drive a good deal of sales.
Men Aren't as Moved
Typically, men are the ones intrigued by new gadgets and gizmos. But this time, the female vote showed about 8% more interest. Judging by the comments, this is due to the size of the item. One female respondent wrote, "Small is beautiful. And classy." Another wrote, "Easier to fit into a tote or a purse." And the price tag doesn't hurt, either.
More Popular With Lower Incomes
In our opinion, the real draw here is the price. If the iPad Mini really does hit the market for $200-$250, that's a huge bargain. Problem is, it's still just a rumor. Lower income voters are twice as likely to go for it -- at that price. In reality, it could easily end up being $350 or more. In fact, it could easily turn out to be a bunch of hogwash. But it can't hurt to dream...
If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our poll about the rumored iPad Mini. We'd love to hear from you!
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