PUBLIC OPINION > Negative Political Ads Are Effective
SodaHead News
2012/05/08 23:00:00
According to the Wesleyan Media Project, negativity in campaign ads has increased 750% this election cycle. In 2008, they estimated 9.1% of political ads were negative. This year, the estimate is closer to 70%. It's no fun for candidates or for voters, but it seems to work. Presumably, they wouldn't be running them if it didn't. But we wanted to know if the public thinks they're effective.
Unfortunately, the answer is an affirmative. Negative ads aren't pleasant, but they work. Interestingly enough, most people claimed they weren't personally influenced by the negativity, but suspected they were effective on the "foolish," the "uninformed," and, of course, the other party. However, one commenter wrote, "We all say we don't like them and shouldn't. I'd like to think that I am immune to them but probably not if I'm honest with myself." It's a little bit paradoxical, but if they truly are effective, that's probably true for a lot of people.
Political Paradox
Believe it or not, liberals and conservatives voted exactly the same. Moderates actually showed about 20% less faith in negative ad campaigns than either party. There was also a level of blame being traded between liberal and conservative voters in the discussion: "Negative ads work exclusively for the left." "Got it backwards, dear." The discussion was pretty, um, negative.
Men Are More Convinced
On the gender front, men were more likely to believe negative campaign ads are effective. It could be that competitive spirit -- men agreeing that you sometimes have to get your hands dirty to win the race. But women can be pretty brutal, too, which is probably why the difference was so small (10%). There are certainly more male candidates, but we've seen no shortage of negative ads from female candidates on either side.
Unemployed, Unimpressed
One of the only groups that didn't buy into negative ads as an effective political medium was the unemployed, and we suspect it has something to do with their definition of "effective." Effective at what? At perpetuating political passions, or landing good policy? Because the ads are negative now, and they're unemployed. Doesn't sound very effective from that perspective.
If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our poll about negative campaign ads. We'd love to hear from you!
Top Opinion
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Joanna the Great 2012/05/09 00:46:56
+7Of course they're effective, people are stupid and base their voting on irrelevant social issues, or some gaffe committed by a politician, because that's easier than taking the time to learn any of the candidates platforms on future policy or legislation.
well it seems losing jobs mean losing our minds
But in my old age, I've found the people who point fingers at the other party and claim theirs is correct and truthful are usually illiterate morons. A lie is a lie whether it is uttered by a liberal or a conservative.
better run ads that deal in substance and explain what the candidate will do on the issues...or the moderates will not turn out.
Yeah its sad, people for some reason are afraid that we might get into the dark ages again. Though if modern Christians are usually what I know. There is no worry and no chance of that happening.
I'd say the ones we should worry about that are not usually Christian. Are the one's that are pushing for too much dependency on the government's money. Government owned everything, etc. Basically fooling people into the Medieval times.
Though if God tells you to give money, you give them the money.
So I think we all should try to help instead of waiting the government to do more. Not just giving money but get out and break a sweat once in a while. I'd do it if I found the opportunity. You can't get to heaven by works alone but in this world today, We people need to do more. Though we need to do it without thinking it would make us look good to anyone (Why do you think celebrities do it?). Most of the time people don't care what you've done.
polar extremes might like them but they don't swing elections.... moderates do.
negative ads are not effective on moderates.
negative ads do not work on moderates.
so all that citizens united money going into negative ads will only server to make the ad industry rich.... it will not win any elections.
what worries me is the ever growing population of... shall we say... less intelligent ppl.