PUBLIC OPINION > Facebook Ads Aren't That Noticeable
News 2012/06/14 23:00:00
Facebook is struggling to present itself as a marketable, profitable company, but its recent stock plunge and the loss of General Motors' Facebook advertising are making it difficult. They released a statement explaining how to make better use of Facebook ads, but we took it straight to the public, asking how many people even notice those ads.
Well, most people say they don't notice the ads, but that doesn't necessarily mean all is lost. For starters, not everyone who notices ads realizes it. Subliminal advertising isn't quite as outrageous as that smoking commercial on "Family Guy," but marketing does have a way of seeping into your sub-awareness. Also, 32% isn't a horrible number in terms of advertising. Advertisers don't need everyone on Facebook to see them -- just the ones who are going to buy their product.
The Age of Advertisements
Age did have an effect on response, but there could be a couple of factors at work here. One obvious factor is that older people are less likely to be on Facebook at all, much less all day every day. Older people might also be less adapted to Internet advertising in general. If you're already overwhelmed with the pace of the Internet, it's probably not much use to try and keep track of everything on the screen.
Guys Pay No Mind
Gender also appears to be a factor here. Female voters are about 18% more likely to say they notice Facebook advertisements than guys. Maybe the ladies are more observational, or maybe they're more interested in spotting sweet deals. Only 23% of guys notice them. Presumably, that means there aren't many bikini-clad ads out there.
Slimming Down the Ads
This was a little strange... Even weight class seems to have an effect on how much people pay attention to ads. Skinny respondents were 16% more likely than overweight respondents to say they notice ads. It could be that overweight Facebook users don't frequent the site as much, since it is a very image-centric network, but this is a tough one.
If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our poll about Facebook ads. We'd love to hear from you!
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