NYC considers banning fast-food toys -- do you agree?

NEW YORK (Reuters) – Several New York City council members unveiled a
bid on Tuesday to ban toy giveaways in fast-food restaurant meals for
children, emulating a San Francisco city law that will be enforced later
this year.

City Council Deputy Majority Leader Leroy Comrie, who plans to introduce
the bill on Wednesday, said banning toy giveaways would reduce the
allure of fast-food restaurants for children and encourage the industry
to provide healthier options.

"While I recognise that ensuring children have access to, and eat more,
nutritious meals is ultimately the responsibility of their caretakers,
the City Council can empower parents by making it harder for the fast
food industry to target children with predatory marketing techniques,"
he said in a statement.

A similar law was approved in San Francisco late last year and is due to go into effect on December 1.

Opponents of these moves include the National Restaurant Association and
McDonald's Corp, which used its now wildly popular Happy Meal to
pioneer the use of free toys to market directly to children.

Mason Smoot, vice president and general manager for McDonald's New York
region, said taking away toys from children's meals would not solve
childhood obesity.

"On average, kids eat at McDonald's about three times a month; that
means about 87 other meals are eaten at home, school or elsewhere. That
adds up to a discussion larger than toys," Smoot said in a statement.

"We provide options for our customers and trust them to make the
decisions that are right for their families. Politicians should too," he
said.

The $184 billion fast-food industry has recently won some praise for
allowing parents to get milk and apples instead of soda and French fries
in kids' meals.

The U.S. Centres for Disease Control and Prevention says two-thirds of
American adults and 15 percent of children are overweight or obese. In
some states, the childhood obesity rate is above 30 percent.

New York City Mayor Michael Bloomberg has already promoted health
measures, including a campaign to cut down on salt and a ban on trans
fats in restaurant food, and a requirement that chain restaurants
display calorie counts.

Bloomberg and New York Governor David Paterson have also asked the U.S.
government to ban the purchase of soda pop and sweetened fruit drinks
with the federal vouchers used by 42 million low-income Americans to buy
food.

In 2003 the city banned smoking in bars and restaurants, generating
howls of protest at the time from smokers and non-smokers who saw it as a
case of government creeping into private lives, but the law has since
become widely accepted.