NBC cuts to a commercial of a monkey doing gymnastics immediately after reporting a story about African American gymnast Gabby Douglas winning a gold medal. Racist or unintentional?
Simmering Frog
2012/08/03 19:17:57



COME ON NBC!
















besides the gymnastics mascot where i live is the monkey
been like that for years if not decades
Since the promos would be airing during the Olympics, they thought it would be funny and cute to show various animals that are going to appear in the show as Olympic athletes. For example, in one promo they show a penguin jumping from a diving board into a pool, always something that would come natural to the featured animal. In case of Crystal the monkey, the easiest thing they could train her to do was to hold on to the gymnastic rings.
NBC is rotating the various promos, and Bob Costas and the NBC sports cast had no idea which one would be airing during the commercial break after Costas' mentioning of Gabby. NBC only noticed the bad timing after it was too late and has issued an apology. And since NBC is a liberal network, I really don't think there was any ill intent behind this.
Despite all the excuses and explanations that NBC has offered, the bottom line is that NOTHING about the Olympics coverage has been left to chance. There are no magic robot scripts picking ads. Advertisers pay huge sums and NBC is expected to schedule and segue into commercials in a way that maximizes the product placement and impact.
It was either ignorant-racist (i.e. someone with a racial sense of humor thought it was funny), or it was racist-ignorant (i.e. someone paid to screen ads failed to realize that ANY animal performing a sport could insult someone, somehow). I don't personally care either way, I'm just stating facts.
NBC wants you to believe "it just happened". That's utter BS. That's not how a network operates their business normally, and it's *absolutely* not how they operate during key times (sweeps weeks, Superbowl, or any major event such as the Olympics). Just like when politicians "happen to" walk onto talk show stages while insulting music plays. Of course it was planned. Everything is planned.
Does anyone believe network programming isn't micro-managed?
We can't know which it was, but it was either one or the other. Why, because commercials aren't plucked at random. Not normally, and absolutely not during the Olympics!
In my opinion, the screeners "should have" recognized that a commercial that depicts an athlete as a dog, pig, monkey, dodo bird, mosquito, rat, and probably a host of others could offend people of particular races, body types, and nationalities.
I don't say they "SHOULD" have seen this because I think this sort of thing must be done - I don't personally care. I think people are too thin-skinned and easily insulted. However... I do say that they "should" have caught this because there are people who are paid to keep this sort of thing from happening. It is their job.
Just clarifying that it is in that context I am saying "they should do it". Kinda like the reporter at the last Olympics who asked a world famous athlete "Who are you?"
http://www.huffingtonpost....
We can't know which it was, but it was either one or the other. Why, because commercials aren't plucked at random. Not normally, and absolutely not during the Olympics!
In my opinion, the screeners "should have" recognized that a commercial that depicts an athlete as a dog, pig, monkey, dodo bird, mosquito, rat, and probably a host of others could offend people of particular races, body types, and nationalities.
I don't say they "SHOULD" have seen this because I think this sort of thing must be done - I don't personally care. I think people are too thin-skinned and easily insulted. However... I do say that they "should" have caught this because there are people who are paid to keep this sort of thing from happening. It is their job.
Just clarifying that it is in that context I am saying "they should do it". Kinda like the reporter at the last Olympics who asked a world famous athlete "Who are you?"
http://www.huffingtonpost.com...
Here, she SHOULD have known better. It was her job to know. Hundreds of other reporters who wouldn't have made that mistake would have done anything to have that gig. Somewhere, someone at NBC has a job that someone else could do better - apparently.
What IS Racist - - is anyone who thought it could be after seeing it.... Only a racist would have made the connection.