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Mike and Ike Have Split Up: Will the Breakup Marketing Campaign Increase Sales?

Business 2012/04/15 22:25:16
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The rumors are true . . . Mike and Ike have split up. (Wait—who are Mike and Ike again?) Yes, that’s right we’re talking about the names behind the fruit-flavored chewy candies. We had no idea that Mike and Ike were characters with distinct personalities and interests, but ok, we’re willing to play along.

In an effort to appeal to teens, Just Go, the company behind Mike and Ike, has devised a marketing campaign in which Mike and Ike go their separate ways. And of course the breakup is playing out on Facebook, Twitter, and Tumblr. It’s unclear whether Mike and Ike were formally friends, business partners, or a romantic couple—but many are referring to their split as a gay divorce. (This is despite the fact same-sex marriage is not legal in the company’s home state of Pennsylvania.)



The duo officially split on April 2, citing “creative differences,” but if you happened to be a fan of the company’s Facebook page before that date, you would have known that tensions had been building between Mike and Ike for quite some time. Even the candy’s packaging now reflects the couple’s new relationship status, with one of the names scribbled out on each of the boxes. Packages with Mike’s name crossed out feature a handwritten message from Ike accusing Mike of “spending way too much time on his music.” Boxes with scribbles over Ike’s name include a note from Mike accusing Ike of “spending way too much time on his graffiti art.”

Apparently, “the company is trying to get them back together” so we may see a Mike and Ike reunion in the future. (Sounds a lot like the Barbie and Ken breakup/reunion campaign to us.) So far, the Mike and Ike split has generated a lot of buzz in the media and the company has gained over 200,000 new Facebook fans. But will that translate into increased sales? What do you think SodaHeads?

Read More: http://news.smh.com.au/breaking-news-technology/mi...

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  • KendraT... kelly 2012/04/18 22:48:14
    KendraTaylor
    +1
    Thank you! :]
  • Papillon KendraT... 2012/04/17 15:29:14
  • KendraT... Papillon 2012/04/18 22:48:00
    KendraTaylor
    if they split up...then...half of the ingredients will be gone from that delicious frozen heaven :<
  • JohnT 2012/04/16 15:54:20
    No
    JohnT
    +2
    Mainly because the majority of us don't know who they are. Most adults don't eat that much candy and diabetics don't eat any, so no clue who the heck they are and don't like advertising so don't care
  • smitty 2012/04/16 15:41:16
    No
    smitty
    +1
    Just have a beer summit. That will cure it.

    Maybe Ike is Veronica? Monike?

    Bah who cares the candy sucks.
  • pottercrazy1436 2012/04/16 15:03:14
    No
    pottercrazy1436
    +2
    Wow this is funny. If they stayed split up they will both go downhill.
  • Lonna121593 2012/04/16 14:44:10
    No
    Lonna121593
    +2
    NO!!! my nick name is Mike n Ike! Now whats it gunna be?! :(
  • supercar55 2012/04/16 14:08:07
  • Elementer 2012/04/16 14:07:25 (edited)
  • Big Battles 2012/04/16 13:56:43
    No
    Big Battles
    +1
    more than likely it will in fact decrease.
  • Steampunk King 2012/04/16 12:48:30 (edited)
    No
    Steampunk King
    +2
    I think it's stupid. I mean what the heck are they thinking!? I mean I consider a breakup to be a bad thing, something you don't want...and here they are making breakups look like candy, and candy look like breakups. I don't want any of their candy, especially if it's as bad as a breakup.



    Please note: I like Mike and Ike's. But this campaign idea of theirs is stupid.
  • keliffa 2012/04/16 12:48:04
    No
    keliffa
    +2
    Mike and Ike suck.
  • Maria keliffa 2012/09/02 01:18:02 (edited)
    Maria
    +3
    No they don't
  • apostate 2012/04/16 12:03:37
    Yes
    apostate
    +6
    Considering Mike and Ike aren't even real people I see this as a quite clever marketing campaign to increase sales.

    Don't tell me that millions of housewives and stoners tuned in to Days Of Our Lives and Bold And The Beautiful because it is of any moral or practical musing.

    We like controversy. If we didn't then reality TV like Jersey Shore and Big Brother wouldn't exist.

    I separate myself from this general rule of thumb like many others will but as far as blanket marketing is concerned I see it as a winner.
  • Inquisi... apostate 2012/04/16 22:15:30
    Inquisitve Kat
    +1
    I completely agree with your comments.
    Just being picky, but I don't know many stoners who would sit through soap operas... I'd rather gauge my eyes out.
  • FAM of the OMC 2012/04/16 10:44:31
    No
    FAM of the OMC
    +4
    Mike and Ike.
    Hot Tamales' fruity cousins.
  • richardzford 2012/04/16 10:41:04
    Yes
    richardzford
    We did just that - cashed out the 529's. Refied to a lower, fixed rate to get out of an ARM check out 123 Refinance to find lower rates with out entering your SSN!
  • Rebel geek. 2012/04/16 10:21:46 (edited)
    No
    Rebel geek.
    +3
    Who has ever heard of ike or just mikes

    no way we heart our mike and ikes
    that news thing SUCKS EGGS!!!

    heard ike mikes heart mike ikes
    heard ike mikes heart mike ikes
    heard ike mikes heart mike ikes
    heard ike mikes heart mike ikes
    heard ike mikes heart mike ikes
    OMG im making myself hungry
  • harley oldman 2012/04/16 10:09:15
    No
    harley oldman
    +3
    Remind me again.......Who in Hell is Mike and Ike? ? ?
  • HotPuhtaytuhs 2012/04/16 07:35:18
    No
    HotPuhtaytuhs
    +3
    Huh...if mike and Ike are a gay couple what the hell are jujubees
  • S123 HotPuht... 2012/04/16 16:55:51
    S123
    +1
    Jujubees are just one person.
  • Ty ~ PHAET 2012/04/16 05:53:16 (edited)
    No
    Ty ~ PHAET
    +4
    So long as they don't stop making my Zours and my Lemonade Blends, I'll be good.
  • Nawjoo 2012/04/16 05:48:55
    Yes
    Nawjoo
    +1
    I mean, it's gotta do something. Who the hell buys these anymore?

    Also, who knew Mike & Ike were gay? I didn't.
  • blackrings70 2012/04/16 05:42:08
    No
    blackrings70
    +3
    There should be a "Don't Care" choice. I like these...
    care choice
  • Nuke 2012/04/16 05:02:25
    No
    Nuke
    +2
    I wasn't buying them before and I won't be buying them because they're splitting up.
    Which were Mikes and which were Ikes again? lol
  • pammerjammer 2012/04/16 04:21:10
    Yes
    pammerjammer
    +1
    They are the Original Fruits.
  • Jim in SC 2012/04/16 03:38:42
    No
    Jim in SC
    +2
    Bad idea. I don't think it will work out well. You have to take a risk in business, but I think this one will fail.
  • Stef and the City 2012/04/16 03:35:01
    No
    Stef and the City
    +2
    Who wants an Ike without the Mike? "Yes, I'll take a box of Ike(s) please"
    Just...no.
  • Kigan 2012/04/16 03:07:14
    No
    Kigan
    +1
    They've become desperate.
  • hari 2012/04/16 03:00:13
    No
    hari
    +1
    adverse effect
  • Jay Calderone 2012/04/16 02:43:14
  • Stef an... Jay Cal... 2012/04/16 03:36:35
    Stef and the City
    +3
    Every time I see that picture I want to laugh and cry at the same time. It's hilarious with the WTF but that poor cat if that is real and isn't photoshopped.
  • Jay Cal... Stef an... 2012/04/17 03:19:03
    Jay Calderone
    +1
    I know :') I kind of feel like if I laugh I'm a bad person, but it's too funny not to laugh at :(
    Oh well, let's just hope it's photoshopped..
  • Rebel g... Jay Cal... 2012/04/16 10:27:44
    Rebel geek.
    lol :)
  • Jay Cal... Rebel g... 2012/04/17 03:19:25
    Jay Calderone
    Thanks :)
  • Greenbay 2012/04/16 02:26:54
    No
    Greenbay
    +1
    It's not giong to work
  • Just Jenn for Now 2012/04/16 02:20:39
    No
    Just Jenn for Now
    +1
    I don't even like the candy anyway.

    Besides, who'd want to buy a box with a scribble on it? Considering they're oblivious to this whole campaign of course.
  • S123 2012/04/16 02:17:52
    Yes
    S123
    +2
    I don't know. I think it's cute.
  • Stef an... S123 2012/04/16 03:37:25
    Stef and the City
    What, are you saying Ike is cuter than Mike? That's just being nameist.
  • Rebel g... Stef an... 2012/04/16 10:28:43
    Rebel geek.
    i think she is saying the campaine is cute...

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