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License Plate Ads?

SodaHead News June 22, 2010 02:00:00
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They’re already on menus, bathrooms, elevators and gas pumps and web videos, so is there anywhere to escape the ceaseless barrage of advertising?

Thanks to satellite radio, the car has been a lone refuge from the assault – assuming you can take your eyes off those giant digital billboards – but if California legislators have their way that could soon end.

According to an Associated Press report, state lawmakers are considering a bill that would allow the state to look into the manufacturing of electronic license plates for cars that would look like normal plates, but then switch to a programmed digital message when the vehicle is stopped for more than four seconds in traffic or at a red light.

The plates could also be used to broadcast Amber Alerts or traffic information in an emergency. If the technology pans out, California could be the first state to sign on, which may help generate some of the desperately needed dollars to fill the state’s gaping $19 billion deficit.

What do you think of license plate ads?
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Top Opinion

  • Paul Revere June 22, 2010 02:13:01
    I think electronic license plates are …
    Paul Revere
    +8
    Hey....I got an idea. How about if government quits spending so much? I know...its a wacky idea...but it just might work. Eliminate public unions and don't give illegal aliens any freebies. There...deficit solved.

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  • thnk4yrslf June 22, 2010 19:10:41
    I think electronic license plates are …
    thnk4yrslf
    The future... Think about it this way. You can get paid to drive your car. They already have car wraps which allows you to advertise for your company and right off all your gas as a business deduction. You can do the same thing with your license plate.
  • karmadrome June 22, 2010 19:00:34
    I think electronic license plates are …
    karmadrome
    another waste of government money. How much would they have to pony up front to buy this?
  • Johnnyknowvote June 22, 2010 18:38:06
    It sounds like a great, easy way to help cut California’s deficit.
    Johnnyknowvote
    Let the marketplace decide.
  • The toy soldgier June 22, 2010 18:18:21
    I think it’s a terrible idea. People are already distracted enough in cars.
    The toy soldgier
    are they trying to kill us
  • Gun665 June 22, 2010 17:56:01
  • Einstein June 22, 2010 17:47:01
    I think it’s a terrible idea. People are already distracted enough in cars.
    Einstein
    +1
    Yeah, thats gonna kill some people.
  • lauren dull June 22, 2010 17:41:06
    I think it’s a terrible idea. People are already distracted enough in cars.
    lauren dull
    This is a stupid idea, it will cause accidents !!!! My children were telling me companies will pay big bucks for you to tattoo there company on your forehead. I found that bizarre.
  • Curious George June 22, 2010 17:40:51
    I think it’s a terrible idea. People are already distracted enough in cars.
    Curious George
    the only person getting money if they do this is ME SINCE ITS MY CAR!!!!
  • AmericaIsGoingDownhill June 22, 2010 17:34:40
    I think it’s a terrible idea. People are already distracted enough in cars.
    AmericaIsGoingDownhill
    Crashes, off-roading-how ridiculous can they get? They say it'll solve the deficit-how? And won't the cost of developing this technology INCREASE the budget deficit?
  • WshngMchn June 22, 2010 16:43:02
    I think electronic license plates are …
    WshngMchn
    I'm all for advertising, but putting it on license plates runs the potential of making it harder to take down someone's number. As long as they keep it small or out of the way, I'm okay with it.
  • haley June 22, 2010 16:00:20
    It sounds like a great, easy way to help cut California’s deficit.
    haley
    california is drowning in debt, they have to do something.
  • jacktown kid June 22, 2010 15:57:45
    I think it’s a terrible idea. People are already distracted enough in cars.
    jacktown kid
    Pitiful keep your own plates
  • cori.ehlinger June 22, 2010 15:56:59
    I think electronic license plates are …
    cori.ehlinger
    Idiotic and ridiculous. They'll probably start happening when I take the bus to school.
  • Friskywhisky June 22, 2010 15:56:18
    I think electronic license plates are …
    Friskywhisky
    So.....They're going to make people having rolling advertisements on their cars....Without any form of compensation for doing the advertising for them?

    +Who selects what ads go on the plates?
    +It could make drivers pay less attention.
    +If they're electronic and flash from your plate ID, to something else....Someone with a little bit of talent could easily change the plate to anything they wanted it to be.

    Things like the amber alert would be an excellent idea though.
  • Charles E June 22, 2010 15:17:18
    I think it’s a terrible idea. People are already distracted enough in cars.
    Charles E
    Who gets to decide what ads do or do not get put on the license plates?
    If anything, the ads should be limited to public service announcements like we have now.
    "Land of Lincoln", Sunshine State", etc.
  • Camara Clifton June 22, 2010 14:57:50
    I think it’s a terrible idea. People are already distracted enough in cars.
    Camara Clifton
    +2
    Just because we can doesn't mean we should.
  • jimih67 June 22, 2010 14:38:38
    I think it’s a terrible idea. People are already distracted enough in cars.
    jimih67
    +1
    When they start putting ads on license plates, they had better stop charging us for plate renewals.
  • intolerantrwj June 22, 2010 14:10:20
    I think electronic license plates are …
    intolerantrwj
    +1
    " I think electronic license plates are " … bull !


    Pennsy was sued over this plate .... they lost and the plate was changed

    electronic license plates bull pennsy sued plate lost plate changed
  • I am me intoler... June 22, 2010 15:16:12
    I am me
    +1
    Maybe I'm a bit dense, but why was PA sued over that plate?
  • intoler... I am me June 22, 2010 15:21:48
    intolerantrwj
    It was considered by the Court as an advertisement for the State ... Court forced them to drop .. " You've Got a Friend in Penna. " logo. If I recall the suit was based on the consumer having to purchase the plate and receiving no compensation for doing the advertising.

    Not dense .. wouldn't have known about it if you didn't live here at the time it occurred.
  • I am me intoler... June 22, 2010 15:31:08 (edited)
    I am me
    +1
    Well that is stupid... I don't see how it's any worse than having the State name and it's Landmarks depicted on the plate... :-/ It's just a catchy phrase...

    Oh and thanks for explaining... :D
  • Brick that were shat. June 22, 2010 14:09:15
    I think electronic license plates are …
    Brick that were shat.
    going to happen about the time I start taking the bus.
  • ZoltanWallace June 22, 2010 14:06:45
    I think it’s a terrible idea. People are already distracted enough in cars.
    ZoltanWallace
    +1
    Coming from the state with gridlocked interstates, but somehow at low gridlock speeds people still get in many many accidents.

    I am sure this will help the already distracted driver concentrate on the road... yeah right!

    Oh! and who decides who gets the ad spot? the government? Yeah that won't lead to improper ad usage....
  • I'm History June 22, 2010 13:30:00
    I think electronic license plates are …
    I'm History
  • I am me June 22, 2010 13:26:45
    I think electronic license plates are …
    I am me
    I think electronic license plates are the dumbest idea that the California Government could come up with... Really?

    Honesly, legalizing and taxing pot is a much better idea... :-/
  • ZoltanW... I am me June 22, 2010 14:22:44
    ZoltanWallace
    +1
    The dumbest idea CA did was allow the population to have open votes to decide legislation, case in point Prop 103 of the CA Insurance code, voted by the people, under the assumption that it would magically lower all the premiums; raised auto insurance premiums almost statewide. To put it simple, insurance is a pool of money, and premiums put money in, accidents and claims take money out. If less money is going in, but the claims are the same; then you must raise premium to stay in business.

    An example of how easy it is for special interest groups to campaign to make a change without having to be an elected official. Also proof that the people as one mass are inherently not the best source for decision making (too many voices for a logical debate) However the same can be said for the current California administration.
  • I am me ZoltanW... June 22, 2010 14:26:39
    I am me
    +1
    Ok you got me... that is the stupidest idea CA has ever had... true democracies like that rarely work... and CA is a perfect example..
  • ZoltanW... I am me June 22, 2010 15:11:28
    ZoltanWallace
    How Ironic that the 'true democracies' always seem to end up more like a socialist mechanism.
  • ZoltanW... ZoltanW... June 22, 2010 15:15:23
    ZoltanWallace
    ...even the best intentions have unwelcome side effects.
  • GOODBYE SODAHEAD June 22, 2010 12:40:17
    I think electronic license plates are …
    GOODBYE SODAHEAD
    +1
    Interesting idea but why not have the ad revenue offset the tag fees for the drivers!? No more tag fees in exchange for an ad about corn flakes? Where do i sign up?
  • wolfshadow June 22, 2010 11:51:20
    I think electronic license plates are …
    wolfshadow
    +1
    okay... I guess... but HOW would that generate revenue for the State? It's on my car... it's my money!
  • GOODBYE... wolfshadow June 22, 2010 12:41:22
    GOODBYE SODAHEAD
    +1
    And can you opt out of the program if you don't want to be a rolling billboard?
  • wolfshadow GOODBYE... June 22, 2010 13:56:48
    wolfshadow
    Sounds like you would have to move out of California. Wonder how those plates will work if your travelling outside the state...
  • GOODBYE... wolfshadow June 22, 2010 16:57:20
    GOODBYE SODAHEAD
    +1
    That would first mean moving TO California. Trust me...THAT AINT GUNNA HAPPEN! *lol*
  • Red high priestess in Nyx I... June 22, 2010 11:30:06
    I think it’s a terrible idea. People are already distracted enough in cars.
    Red high priestess in Nyx I trust
    Enough said!
  • kormster June 22, 2010 10:26:02
    I think it’s a terrible idea. People are already distracted enough in cars.
    kormster
    +1
    "Thanks to satellite radio, the car has been a lone refuge from the assault " don't have one, do you?
  • Toria June 22, 2010 08:06:47
    I think it’s a terrible idea. People are already distracted enough in cars.
    Toria
    +1
    It just feels wrong that I might be driving down a road and the car ahead of me has an ad on the licence spot for Domano's Pizza...
    However, something has to be done to save the bankrupt states. Obama asked congressfor funding to save the services like hospitals, police, and schools in the bankrupt states. Don't know if they passed it or not.
  • wolfshadow Toria June 22, 2010 11:52:45
    wolfshadow
    +1
    Sounds like a bailout.... So the states that overspend get to spend more at the expense of the states that didn't??
  • Charles E Toria June 22, 2010 16:01:02
    Charles E
    The states bailout has not passed yet, but why should people from states that do pay their bills be taxed so Obama can subsidize bad government in states that do not balance their budgets.
  • gregaj7 June 22, 2010 07:28:34
    I think it’s a terrible idea. People are already distracted enough in cars.
    gregaj7
    I'm damn glad I'm not participating in the muni-corp license game anymore.

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