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Is Mitt Romney a 'Williams-Sonoma Republican'?

SodaHead News 2012/05/28 19:00:00
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Though he's only recently acquired the GOP nomination, Mitt Romney has had it firmly in his grasp for months. But there's still one glaring issue that some Republicans have with the guy -- he's what The Atlantic called a "Williams-Sonoma Republican." Statistically, his "sweet spot" seems to be a very specific demographic of upscale voters: people who make $75K to $150K a year, family-centered, amateur gourmet cooks.

A lot of this Williams-Sonoma talk originated in a Los Angeles Times article that described how Team Romney mined for consumer data to construct a specific, accurate model of potential support, and Williams-Sonoma shoppers apparently scored exceedingly well. That would suggest that other Republican demographics -- religious, low-income, or socially conservative -- are being ignored in favor of these upscale voters. Does that sound like an accurate assessment, or is it just political scruff? Is Mitt Romney a "Williams-Sonoma Republican"?

romney sonoma
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  • Sokratis GoatHorns 2012/05/29 19:06:10
    Sokratis
    To be fair there are a few on both sides who actually stick to their principles. But overall 95% of Congress is corporatist.
  • banzaibuckaroo 2012/05/29 02:37:30 (edited)
    Yes
    banzaibuckaroo
    +11
    I haven't forgotten how much Romney is well liked. Nice turn out, Romney. Paul 2012


    romney detroit stadium http://www.pentaxforums.com/f...
  • ronbo 2012/05/29 02:18:01
    No
    ronbo
    +2
    I hope I,m wrong but he strikes me as being a RINO.
  • Arizona... ronbo 2012/05/29 04:36:43
    Arizona1950
    +3
    He was a democrat at one time ... and yes he is a RINO
  • Apache 2012/05/29 02:01:38
    No
    Apache
    Mitt Romney cares more about America than himself whereas Barick Obama only cares about himself and says 'Screw America'.
  • Arizona... Apache 2012/05/29 04:36:06
    Arizona1950
    +5
    I do not find any facts to base you assumption.
  • Lady Wh... Arizona... 2012/05/29 10:52:11
    Lady Whitewolf
    +2
    agreed
  • GoatHorns Apache 2012/05/29 06:26:44
  • Bibliophilic 2012/05/29 01:40:52
    No
    Bibliophilic
    +5
    75k-150k is upscale?
    laughing cat

    Williams-Sonoma Republican is an oxymoron.
  • Christy Bibliop... 2012/05/29 04:45:38
    Christy
    75k is 150% of the median household income for the US, and 100k is about double. I think that's a pretty fair assessment.
  • Arizona... Christy 2012/05/30 03:49:43
    Arizona1950
    An economic recession will normally cause household incomes to decrease, often by as much as 10%.

    Household income is not to be confused with family or personal income. Household income is often the combination of two income earners pooling the resources and should therefore not be confused with an individual's earnings. Even though the term family income may sometimes be used as a synonym for household income, the U.S. Census Bureau defines the two differently. While household income takes all households into account, family income only takes households with two or more persons related through blood, marriage or adoption into account.

    In 2006, the "real" (adjusted for inflation) median annual household income rose 1.3% to $50,233.00 according to the Census Bureau.

    The real median earnings of men who worked full time, year-round climbed between 2006 and 2007, from $43,460 to $45,113 (about 3.6 time minimum wage in 2006 to 3.7 time minimum wage in 2007).

    For women, the corresponding increase was from $33,437 to $35,102 (2.8 and 2.9 times minimum wage respectively).

    The median income per household member (including all working and non-working members above the age of 14) was $26,036 in 2006. In 2006, there were approximately 116,011,000 households in the United States. 1.93% of all h...



    An economic recession will normally cause household incomes to decrease, often by as much as 10%.

    Household income is not to be confused with family or personal income. Household income is often the combination of two income earners pooling the resources and should therefore not be confused with an individual's earnings. Even though the term family income may sometimes be used as a synonym for household income, the U.S. Census Bureau defines the two differently. While household income takes all households into account, family income only takes households with two or more persons related through blood, marriage or adoption into account.

    In 2006, the "real" (adjusted for inflation) median annual household income rose 1.3% to $50,233.00 according to the Census Bureau.

    The real median earnings of men who worked full time, year-round climbed between 2006 and 2007, from $43,460 to $45,113 (about 3.6 time minimum wage in 2006 to 3.7 time minimum wage in 2007).

    For women, the corresponding increase was from $33,437 to $35,102 (2.8 and 2.9 times minimum wage respectively).

    The median income per household member (including all working and non-working members above the age of 14) was $26,036 in 2006. In 2006, there were approximately 116,011,000 households in the United States. 1.93% of all households had annual incomes exceeding $250,000.

    12.3% fell below the federal poverty threshold and the bottom 20% earned less than $19,178.

    You say 75,000 is equal to 150% of the median households in the US?
    (more)
  • Christy Arizona... 2012/05/30 13:55:40
    Christy
    75k is 150% of 50k, which you yourself just stated as median household income, from the same source that I used.
  • Arizona... Christy 2012/05/31 00:27:12
    Arizona1950
    In 2006 ... do you think incomes have increased in the last 6 years?
  • Christy Arizona... 2012/05/31 01:58:53
    Christy
    But you just said a recession will cause them to decrease?

    "Median household income 2006-2010 $51,914"

    Yep, just as I suspected--not a huge difference there.
  • Arizona... Christy 2012/05/31 02:06:13 (edited)
    Arizona1950
    So you would classify 50K as the middle class correct? And who is taxed the most? What "class" of spendable household income is shrinking the fastest?

    The real median earnings of men who worked full time, year-round 2007, was $45,113.

    For women, $35,102

    The median income per household member (including all working and non-working members above the age of 14) was $26,036 in 2006. In 2006, there were approximately 116,011,000 households in the United States.

    12.3% fell below the federal poverty threshold and the bottom 20% earned less than $19,178.

    You think this is not something to be concerned about?
  • Christy Arizona... 2012/05/31 14:55:14
    Christy
    What kind of tangent are you going off on? Someone laughed at 75k-100k being considered "upscale," and all I did was point out that it is *well* above average income.
  • Arizona... Christy 2012/06/01 04:15:54
    Arizona1950
    I guess you were trying at sarcasm or perhaps wit ... I don't always catch that. Ooops.
  • Charles... Bibliop... 2012/05/29 10:44:22
    Charles Braley
    Yeah I know! animated rolling on floor laughing



    My idea of "UPSCALE" - would be a heck of a lot more than $75-150! Especially since that would make a "nice comfortable" living in NYC!

    Note; the CHEAPEST decent 1 bdrm loft in nyc goes for about $1500/mo - not including parking
  • Arizona1950 2012/05/29 01:29:23
    Yes
    Arizona1950
    +4
    The majority of the donations come from big money, big power, and not the people of which he is to uphold the Constitution for less government and more individual liberty.
  • Studied Arizona... 2012/05/29 02:43:05
    Studied
    +1
    Just like Obama
  • Arizona... Studied 2012/05/29 04:34:33
    Arizona1950
    +1
    Yep ... he will be Obama on steriods from everything I've read and heard from his own interviews.
  • EdWhiteSpace 2012/05/29 01:03:42
    No
    EdWhiteSpace
    +1
    But if he were really doing well with family centered people that have done well and are successful and like to cook, then more power to him.
  • belle 2012/05/29 01:01:52
    No
    belle
    +3
    DID i MISS SOMETHING, TEXAS IS HAVING THEIR PRIMARY TOMORROW. When did the GOP give the nomination to Romney, so are you saying there will be no convention in Flordia??? Share your sources.
  • Apache belle 2012/05/29 02:03:03
    Apache
    History leaves those behind who have no concept of cognitive thought.
  • belle Apache 2012/05/29 02:16:51 (edited)
    belle
    +1
    History has not been made yet on this topic, wait a few weeks.
  • Starman belle 2012/05/29 03:37:30
    Starman
    +1
    Mr Romney has been the GOP candidate since the 2008 convention. The GOP *always* chooses the next guy in line. Really, look it up.
  • belle Starman 2012/05/29 14:04:20
    belle
    as I said it is not offical until the convention. I do not need to look it up, if doesn't always work that way.
  • Starman belle 2012/05/29 15:19:27
    Starman
    I hate to confuse you with facts, but yes it does *always* work that way.
  • James 2012/05/29 00:43:20
    Yes
    James
    +3
    Who says he still has the nomination? The delegates haven't voted yet!
  • ConLibFraud 2012/05/29 00:38:02
    Yes
    ConLibFraud
    +4
    Why don`t we stop hiding the truth about this guy!!!! What, you want a criminal running against a criminal fraud? WTFU and get some truth in your life!!!

  • gregory... ConLibF... 2012/05/29 01:54:07
    gregory.ditzler
    +3
    landslide for Obama, can you think of anything better?
  • ConLibF... gregory... 2012/05/29 02:10:52
    ConLibFraud
    +2
    Well why don't we just cash in now and call it quits. What could be better than the total demise of America?
  • gregory... ConLibF... 2012/05/29 02:13:06
    gregory.ditzler
    +1
    no, just a moderate democrat in office that is liberal enough that he can't do much damage. Then we could elect someone better.
  • ConLibF... gregory... 2012/05/29 02:13:56
    ConLibFraud
    +1
    To whom are you referring?
  • gregory... ConLibF... 2012/05/29 03:55:33
    gregory.ditzler
    President Obama.
  • ConLibF... gregory... 2012/05/29 04:02:20
    ConLibFraud
    +2
    And who would you replace Ofraud with?
  • gregory... ConLibF... 2012/05/29 04:29:58
    gregory.ditzler
    Ralph Nader preferably.
  • trentin... gregory... 2012/05/29 05:30:26
    trentinafur
    while I understand and appreciate your sentiments - Ralph Nader is probably about as likely to get elected POTUS as Ron Paul.

    Keep your ideals - but temper them with what is realistic. And push Obama hard to pursue democratic principles and policy.
  • gregory... trentin... 2012/05/29 15:56:26
    gregory.ditzler
    that is true, my other picks would be Bernie Sanders, Al Gore, as well as a few others. I don't believe in sacred cow politics as I call it where you invest all your time and energy into supporting one candidate.
  • trentin... gregory... 2012/05/29 20:04:02
    trentinafur
    +1
    Bernie Sanders is great. Vermont really has it's act together politically.

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