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Is Dr. Pepper's New Drink Sexist?

News 2011/10/10 21:35:47
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A soda? Sexist? You might be thinking we're nuts for even suggesting such a silly idea. But that means you probably haven't seen ads for Dr. Pepper's new soda, "Ten." The 10-calorie drink is not just specifically targeted for men -- but it actually makes a point to exclude women. A bold idea for ad campaigns, without a doubt.



So, what gives? Well, according to research, men typically shy away from diet drinks. So in order for them to drink the stuff, Dr. Pepper attempted to make their newest diet drink more manly. Sure, it's only 10 calories. But it also has sugar and comes in a macho can. (Do you see the intensity of that gunmetal grey?)

The problem is, Dr. Pepper is going above and beyond to offend its female consumers. For example, the Dr. Pepper Ten Facebook page is only accessible to men. And TV commercials show men being jerks about the beverage.

"Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda," a muscular man says in one commercial as he tries to pour the soda in a glass during a rough ATV ride.

Do you think Dr Pepper's ad campaign for its new "Ten" drink is sexist?
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  • michellelivigni 2012/07/07 06:26:14
    Yes
    michellelivigni
    sooo to sell the product more to men instead of thinking of a more creative way to do like other companies they'll just say it's not for women...... well that's the last time I'll buy their products since they've showed us how much they care thanks Dr. Pepper!
  • beach bum 2012/06/23 10:22:37
    Yes
    beach bum
    yes
  • Junior the Outer Space Musi... 2012/06/22 22:37:56
    Yes
    Junior the Outer Space Music Man
    I'll still drink it though, I'll just stay away from that one.
  • The Amazing Gir 2012/06/22 22:20:27
    Yes
    The Amazing Gir
    There is no such thing as a drink specifically for men. It's being exclusive and that isn't right.
  • nana 2012/06/22 22:18:07
    Yes
    nana
    oh its sexist and it has gotten quite a reaction which is what they wanted
  • fallingfromthestarsღ 2012/06/22 22:11:38
    Yes
    fallingfromthestarsღ
    Kind of, but who cares? It's just soda. -__-
  • BIG BAD JOHN R. 2012/06/22 21:34:43
    Yes
    BIG BAD JOHN R.
    SURE SOUNDS LIKE IT IS, MAYBE THEY WANT WOMEN WHO HAVE HAIR ON THEIR CHEST INSTEAD>
  • Stef and the City 2012/03/10 03:52:35
    No
    Stef and the City
    But they should come out with a beer that excludes men.
  • SW Stef an... 2012/06/22 16:02:59
    SW
    +1
    They already have it's called "Zima." ;)
  • Stef an... SW 2012/06/22 21:17:08
    Stef and the City
    I have never even heard of Zima before?
  • SW Stef an... 2012/06/23 03:19:56
    SW
    It's kind of a girly drink. Like a wine cooler.
  • Stef an... SW 2012/06/23 05:34:32
    Stef and the City
    Ah, I see. Is it only in the States?
  • Xion Guest 2011/11/09 11:58:37
    Yes
    Xion Guest
    and thanks to that i understand and thank god see that in places like mine that drink was never seen.
  • nvartist 2011/10/29 04:00:54
    No
    nvartist
    +1
    It is just funny, tongue in cheek humor. They obviously are not really trying to ban women from buying their soda. In fact, 40% of those who have purchased the soda so far are women. Women buy most of the groceries in the country, so why would Dr Pepper really try and offend them. Some people just don't get the joke. Everyone needs to lighten up. Seriously, this is what you find offensive these days? Oh brother!
  • swordright nvartist 2012/04/21 00:32:36
  • Richard... swordright 2012/04/21 05:57:59
  • Ms. Texas nvartist 2012/04/24 04:21:15
    Ms. Texas
    We have to excuse swordright. He/she obviously has no sense of humor and only knows how to go around telling people to get screwed. He/she sounds like a complete moron to me.
  • michell... nvartist 2012/07/07 06:16:52
    michellelivigni
    +2
    it's more of the fact that they say in their commercial that it's not for women, the group on facebook is just for men, and I've heard that the group has a shooting game where all the men have to shoot all of the 'girly' things that pop up (which I've looked up but i couldn't find any more information on.) the ad is to get more men to buy their drink but so many other companies have successfully done that without saying flat out that the drink is not for women. (which incidentally is all the Dr. Pepper 10 ad is about.)
  • andreaadum 2011/10/24 06:12:39
    Yes
    andreaadum
    Oh c'mon, people! Don't you see this is a typical marketing strategy probably fabricated by some recent-college-graduate executive at this company who happens to know there are those who get offended about anything. Yes, Dr Pepper's new campaign it's sexist because its meant to create controversy which = publicity = more sales... even if this product tastes like cough syrup. Now, if you feminists really want to fight back: we get it out of our systems and we forget about it. VIva La Pepsi Cola! :D
  • Xion Guest andreaadum 2011/11/09 12:01:17
    Xion Guest
    you are right (when youre famous even if its bad lets make people talk about you) and youre wrong (Viva Coca Cola! hahaha) =)
  • swordright andreaadum 2012/04/21 00:34:16
    swordright
    +2
    Their sales dropped ;D people were THAT offended. All publicity is not good publicity after all.
  • Jake Nylin 2011/10/23 21:07:06 (edited)
    No
    Jake Nylin
    Who ever thinks this is rude is retarted. Its a add There trying to market low calorie pop to men, not make a political statement against women get over your self
  • swordright Jake Nylin 2012/04/21 00:35:35
    swordright
    +1
    ... Reallly? So the direct and overt statement against women was not a statement against women. Cool story bro, needs more dragons.
  • lindseyloo92 2011/10/22 21:25:17
    Yes
    lindseyloo92
    +1
    It's rude and annoying and definitely does not make me want to drink Dr. Pepper of any kind.
  • RaymondTedescoJr 2011/10/14 21:38:22
    Yes
    RaymondTedescoJr
    +2
    My fiance said: "I actually feel like I'm not entitled to drink that."
  • Brehtttt 2011/10/14 01:14:12
    No
    Brehtttt
    +1
    . . .oh PLEASE!!
  • M OSullivan 2011/10/13 22:38:40
    No
    M OSullivan
    No, unless you call dying of cancer sexy, for any product you consume which is low of no calorie is a killer, and certainly counter productive when it comes to losing weight.
    Organic-Direct.com
  • BO IN BURBANK 2011/10/13 16:38:15
    Yes
    BO IN BURBANK
    +1
    I AM A FEMALE, AND HAVE BEEN A LOYAL CONSUMER OF DR. PEPPER FOR 40 YEARS.
  • Jake Nylin BO IN B... 2011/10/23 21:08:33
    Jake Nylin
    You can turn the caps off.
  • westernslope~PWCM~JLA 2011/10/13 00:35:06
    No
    westernslope~PWCM~JLA
    Just trying to sell more product - it's the American way.
  • swordright western... 2012/04/21 00:36:43
    swordright
    +3
    Why does that make sexist statements ok? Because american marketers do it all the time? A bad thing done in bulk is still a bad thing.
  • western... swordright 2012/04/21 01:06:51 (edited)
    westernslope~PWCM~JLA
    morality doesn't exist on madison ave

    morality exist madison ave
  • michell... western... 2012/07/07 06:35:51 (edited)
    michellelivigni
    +3
    but if this was changed around by saying that men would be white's and women would be blacks then we would be in a whole racial war now wouldn't we? why is saying the product is not for women not as wrong as it would be saying the product is not for blacks? the American way is to sell the product i agree but normally that doesn't consist of saying the product is not for a specific group and when companies do want to sell more to one group they normally come out with an ad that will appeal more to the group they are trying to sell to instead of saying that it's only for one group of people and specifically say it's not for the other
  • western... michell... 2012/07/28 00:47:43
    westernslope~PWCM~JLA
    it's a joke - it's OK to laugh
  • MIRANDDAAA :) 2011/10/13 00:20:29
    Yes
    MIRANDDAAA :)
    I can understand that they weren't trying to offend anyone, but I can see people having a problem with these ads. I don't drink soda anyway, so I really don't care.
  • RawrRawrNinjaCupCake<3 2011/10/13 00:09:32
    No
    RawrRawrNinjaCupCake<3
    +1
    Mehh it doesnt matter what it says to me XD
    Dr. Pepper is Dr. Pepper to me, whether or not they say it's manly..I'm gonna drink it, because I like it.
    People just over think it x3
  • darazan 2011/10/12 23:53:09
    Yes
    darazan
    Technically, because it is favoring one sex over the other, that makes it sexist, but I think this is just a joke gone a bit too far. It's like the marketing train just kind of kept going and became a very extreme concept. Having the print ads like that is funny. I can totally see it as a joke and sarcasm, but having the Facebook page only accessible to men seems like it's gone over a line.
  • jay 2011/10/12 23:25:52
    No
    jay
    +1
    I think they were trying to be funny. At least I hope they were ...for their sakes.
  • Cal 2011/10/12 23:21:38
    No
    Cal
    +1
    That's the dumbest thing I've heard all night...
  • MichaelRayMinarsich 2011/10/12 22:37:53
    Yes
    MichaelRayMinarsich
    It's not sexist per se it's just stupid, which will probably be very appealing to it's target demographic.
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