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EXCLUSIVE: 140 Companies Drop Advertising From Rush Limbaugh

Hanna 2012/03/13 00:00:24
http://thinkprogress.org/media/2012/03/12/442673/141-companie...

ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisments not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”

The existence of the memo was first reported over the weekend by Radio-info.com, an industry newsletter. Radio-info did not publish the full list of companies. The memo was posted website of the Traffic Directors Guild of America, an association of professionals who distribute paid advertisements to radio stations. It was quickly deleted but ThinkProgress obtained a copy from a Google snapshot of the site taken on March 9.

Previously, ThinkProgress has reported that 50 companies requested their advertising be pulled from the Rush Limbaugh show following his sexist attacks on Sandra Fluke. The publication of the memo adds an additional 91 companies to the list of companies that have dropped Limbaugh:

21st Century Insurance • Hotels.com • Rite Aid • Ace Hardware • Honda • Robitussin • Acura • IBM • Sam Adams • Advance Auto Parts • Icy Hot • Sam’s Club • Advil (All products) • Intuit/Small Business • Schiff – Digestive Advantage • Alacer/Emergen-C • Schiff – Mega Red • Allegra (all products) • Johnson & Johnson (All Brands) • Schiff – Move Free • Kohl’s • Schiff – Sustenex • Ally Bank • La Quinta • Scotts Miracle-Gro (all products) • American Express • Lifetime • Autozone • Little Caesars • Sony • Lowe’s • State Farm • British Petroleum • Luxottica • Staples • Bullfrog Sunblock • Macy’s • Sterling/Kay Jared Jewelers • Caltrate • MasterCard • Subway • Centrum • McDonalds • Takeda Uloric • Chapstick • Midas • The Home Depot • Clorox (Pinesol/Homecare) • Napa Auto Parts • ThermaCare • Cortizone • National Realtor • Toyota • DeVry • NBC-TV • Discover Card • Office Depot • Twinings of London • Domino’s Pizza • Office Max • Tyson/Wright Brand Bacon • Exxon/Exxon Mobil • One Main Financial • Unisom • Farmers Insurance • United Healthcare • Ford • Orkin • U.S. Army • Outback • U. S. Postal Service • General Motors (All products -GM Certified Service • Chevy • Onstar • Cadillac • etc) • Preparation H • Visa • Gold Bond (all products • ProNutrients (all products) • Walgreens • Grainger • Progressive Insurance • Wal-Mart • Green Mountain Coffee • Prudential • Wells Fargo • Hallmark • Radio Shack • Wrigley • H&R; Block • Rent-A-Center • Yahoo!

You can view a copy of the memo below:

Premiere Networks List Of Advertisers Asking Not To Advertise On Limbaugh And Other Right-Wing Hosts

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  • Rodney 2012/03/14 22:38:34
    Rodney
    Thirty seven CONFIRMED advertisers have pulled their ads out of 18,000. Fifteen of those are regional or local advertisers that don't actually contribute to the coffers of Rush's Broadcasting Company. I would say a big tado about nothing. But, to be fair, let's look at some of what we HAVEN"T seen any uproar about, shall we?

    During the 2008 election Ed Schultz said on his radio show that Sarah Palin set off a “bimbo alert.” He called Laura Ingraham a “right-wing slut.” (He later apologized.) He once even took to his blog to call yours truly a “bimbo” for the offense of quoting him accurately in a New York Post column.

    Keith Olbermann has said that conservative commentator S.E. Cupp should have been aborted by her parents, apparently because he finds her having opinions offensive. He called Michelle Malkin a “mashed-up bag of meat with lipstick.” He found it newsworthy to discuss Carrie Prejean’s breasts on his MSNBC show.

    Left-wing darling Matt Taibbi wrote on his blog in 2009, “When I read [Malkin’s] stuff, I imagine her narrating her text, book-on-tape style, with a big, hairy set of balls in her mouth.”

    Matthews has wondered aloud whether Sarah Palin is even “capable of thinking” and has called Bachmann a “balloon head” and said she was “lucky we still don’t have litera...



    Thirty seven CONFIRMED advertisers have pulled their ads out of 18,000. Fifteen of those are regional or local advertisers that don't actually contribute to the coffers of Rush's Broadcasting Company. I would say a big tado about nothing. But, to be fair, let's look at some of what we HAVEN"T seen any uproar about, shall we?

    During the 2008 election Ed Schultz said on his radio show that Sarah Palin set off a “bimbo alert.” He called Laura Ingraham a “right-wing slut.” (He later apologized.) He once even took to his blog to call yours truly a “bimbo” for the offense of quoting him accurately in a New York Post column.

    Keith Olbermann has said that conservative commentator S.E. Cupp should have been aborted by her parents, apparently because he finds her having opinions offensive. He called Michelle Malkin a “mashed-up bag of meat with lipstick.” He found it newsworthy to discuss Carrie Prejean’s breasts on his MSNBC show.

    Left-wing darling Matt Taibbi wrote on his blog in 2009, “When I read [Malkin’s] stuff, I imagine her narrating her text, book-on-tape style, with a big, hairy set of balls in her mouth.”

    Matthews has wondered aloud whether Sarah Palin is even “capable of thinking” and has called Bachmann a “balloon head” and said she was “lucky we still don’t have literacy tests out there.” Democratic strategist Jehmu Greene, who is the former president of the Women’s Media Center, told Fox News’ Megyn Kelly in 2011 that Matthews
“is a bully, and his favorite target is women.” So why does he still have a show?

    But the grand pooh-bah of media misogyny is without a doubt Bill Maher—who also happens to be a favorite of liberals—who has given $1 million to President Obama’s super PAC. Maher has called Palin a “dumb twat” and dropped the C-word in describing the former Alaska governor. He called Palin and Congresswoman Bachmann “boobs” and “two bimbos.” He said of the former vice-presidential candidate, “She is not a mean girl. She is a crazy girl with mean ideas.” He recently made a joke about Rick Santorum’s wife using a vibrator. Imagine now the same joke during the 2008 primary with Michelle Obama’s name in it, and tell me that he would still have a job. Maher said of a woman who was harassed while breast-feeding at an Applebee’s, “Don't show me your tits!” as though a woman feeding her child is trying to flash Maher. (Here’s a way to solve his problem: don’t stare at a strangers’ breasts). Then, his coup de grâce: “And by the way, there is a place where breasts and food do go together. It’s called Hooters!”

    Liberals—you know, the people who say they “fight for women”—comprise Maher’s audience, and a parade of high-profile liberals make up his guest list. Yet have any of them confronted him? Nope. That was left to Ann Coulter, who actually called Maher a misogynist to his face, an opportunity that feminist icon Gloria Steinem failed to take when she appeared on his show in 2011.
    (more)
  • Hanna Rodney 2012/03/14 22:41:29
    Hanna
    Your post is, of course, nothing more than defending the racist, sexist Limbaugh.
  • Rodney Hanna 2012/03/14 22:50:35
    Rodney
    I see, so the left is allowed to denigrate women, but Rush isn't? How open minded and tolerant of you. Frankly, I don't give a rats ass about any of it. It's just one more incident of double standards from the leftist Regressives.
    Pay close attention to the date on THIS report of lost advertisers. Also, the source they used. It was not some far leftist group who has a long history of anti conservative (not that ABC is a conservative group either) rhetoric.
    http://www.nationalledger.com...
  • Hanna Rodney 2012/03/14 22:55:22 (edited)
    Hanna
    I didn't say anyone can demean women. Rush Limbaugh is a racist, sexist pig.
  • Rodney Hanna 2012/03/14 23:02:58
    Rodney
    Ditto for the halfwit leftists that engage in the exact same vile rhetoric.
  • RJ~PWCM~JLA 2012/03/13 20:25:25 (edited)
    RJ~PWCM~JLA
    The claim of "140 advertisers no longer advertising" on Limbaugh is a lie. Here's proof:


    http://www.sodahead.com/unite...
  • Hanna RJ~PWCM... 2012/03/13 23:33:29
    Hanna
    Oh my goodness, another conservative looks foolish.
  • RJ~PWCM... Hanna 2012/03/14 03:18:10
    RJ~PWCM~JLA
    Follow the link and read the information there.

    You'll learn how Think Progress has been making chumps of you liberal sycophants.
  • Hanna RJ~PWCM... 2012/03/14 22:41:56
    Hanna
    I read the information. Limbaugh is a sexist and a racist.
  • Hanna RJ~PWCM... 2012/03/13 23:33:46
    Hanna
    Premium Networks is suspending ALL national advertising on Limbaugh's program for 2 weeks.
  • RJ~PWCM... Hanna 2012/03/14 03:18:33
    RJ~PWCM~JLA
    Follow the link and read the information there.

    You'll learn how Think Progress has been making chumps of you liberal sycophants.
  • Hanna RJ~PWCM... 2012/03/14 22:42:12
    Hanna
    I do know you're defending a sexist and a racist.
  • Sandy 2012/03/13 16:25:22
    Sandy
    +1
    Hopefully, this action by so many advertisers will take him down a notch or two. The likes of Limbaugh poison the public dialog.
  • luvguins 2012/03/13 02:41:22
    luvguins
    Here is the memo: http://thinkprogress.org/medi...

    NEWS FLASH: Tom Taylor from Radio-Info just reported that Premium Networks is suspending ALL national advertising on Limbaugh's program for 2 weeks.
  • luvguins 2012/03/13 00:49:11
    luvguins
    +3
    141 adverisers including the U.S. Army are bailing off Limbaugh.
    http://www.rawstory.com/rs/20...
  • Kaimeso 2012/03/13 00:46:27
    Kaimeso
    +1
    That is cool, hit him where it should hurt, the bank accounts. But of course he already has plenty of money so it might have some temporary efect.

    The reality is just like Imus and his "nappy headed hoes" comment, the uproar will die down and he will get back his advertisers,..
  • Hanna 2012/03/13 00:35:31
    Hanna
    Than,s.
  • Sinpac 2012/03/13 00:30:39
    Sinpac
    +2
    Ba-bye Rush!
  • Jay Theyme 2012/03/13 00:16:30
    Jay Theyme
    Nope. I had to explain this in a previous post. This will surely bum you out but let's go over what actually happens:
    "as many as 18,000 companies could be advertising on any one of the 600 or so stations that broadcast his three-hour radio program."

    So just to be clear - if 100 advertisers 100% dumped ANY sponsorship of any station playing any Rush? It amounts to nothing,
    however,
    That isn't even close to what happens. That isn't how this works anyways. What happens (CONSTANTLY WHETHER ITS RUSH OR ANY OTHER SHOW) is that someone like Jerry's Peanuts Co. has a month of advertising on JKKL in Wantogwan.
    Ok so far?
    They run Jerry's Peanuts jingle 10 times a day on a bunch of different shows. 1 time it might run during their broadcast of Rush's show.
    Jerry's Peanuts requests they don't run during the Rush hours - but they STILL DO run 10 a day on JKKL.

    This actually happens CONSTANTLY. For example, Tammy's House of Toys asked if we could run her adverts MORE times during 'Olde Tyme Family Hour' than our late-night Power-Rock show.

    But the basic thing you need to understand before you start dancing around in glee some opinion might get cancelled so others cannot hear it:
    Nope. This is not happening. Not at all how you think it is happening. What's worse is that...
    Nope. I had to explain this in a previous post. This will surely bum you out but let's go over what actually happens:
    "as many as 18,000 companies could be advertising on any one of the 600 or so stations that broadcast his three-hour radio program."

    So just to be clear - if 100 advertisers 100% dumped ANY sponsorship of any station playing any Rush? It amounts to nothing,
    however,
    That isn't even close to what happens. That isn't how this works anyways. What happens (CONSTANTLY WHETHER ITS RUSH OR ANY OTHER SHOW) is that someone like Jerry's Peanuts Co. has a month of advertising on JKKL in Wantogwan.
    Ok so far?
    They run Jerry's Peanuts jingle 10 times a day on a bunch of different shows. 1 time it might run during their broadcast of Rush's show.
    Jerry's Peanuts requests they don't run during the Rush hours - but they STILL DO run 10 a day on JKKL.

    This actually happens CONSTANTLY. For example, Tammy's House of Toys asked if we could run her adverts MORE times during 'Olde Tyme Family Hour' than our late-night Power-Rock show.

    But the basic thing you need to understand before you start dancing around in glee some opinion might get cancelled so others cannot hear it:
    Nope. This is not happening. Not at all how you think it is happening. What's worse is that a lot of kooks reporting this (or like SNL doing this) actually DO KNOW what is happening here (and what is NOT happening) so are really being dishonest.
    (more)
  • Hanna Jay Theyme 2012/03/13 00:25:15
    Hanna
    +3
    Rush Limbaugh is a racist, sexist pig.
  • Kaimeso Hanna 2012/03/13 00:49:56
    Kaimeso
    +3
    Here in NC raising pigs is big business and I find it insulting to call Limbaugh a pig. Insulting for the pigs that is,...
  • Idiot r... Jay Theyme 2012/03/13 00:32:11
    Idiot repubs
    +2
    Joes bait shop advertizing ain't gonna save lardass Limpballs.
  • Jay Theyme Idiot r... 2012/03/13 00:41:08
    Jay Theyme
    Really try and understand this: It's the opposite of what you are aiming at. Joe's Bait Shop moving their advert (not dropping) but moving it to other hours of WKRP's program schedule DOES NOT AFFECT RUSH IN ANY WAYS.
  • Hanna Jay Theyme 2012/03/13 00:35:58
    Hanna
    +3
    Are you paid to defend Limbaugh's sexism and racism?
  • Jay Theyme Hanna 2012/03/13 00:43:05
    Jay Theyme
    He isn't sexist or racist but you are another one missing the point entirely. Rush is not losing anything significant here (and may well gain back from the hype).

    You are being fooled by a 'numbers trick' interpreted (wrongly) to 'sound like' somehow Rush is losing something or suffering some 'defeat'.

    D'oh!
  • Hanna Jay Theyme 2012/03/13 23:34:48
    Hanna
    If you don't think Limbaugh is racist or sexist, you're as bad as he is.
  • Jay Theyme Hanna 2012/03/13 23:52:57
    Jay Theyme
    Then I'm 'as bad' as someone who is not a sexist and is certainly no racist. But nice hateful name-calling.
  • Hanna Jay Theyme 2012/03/14 00:53:50
    Hanna
    Rush Limbaugh is a racist and a sexist; his own words prove it. If you defend his racism, then you are most definitely as bad as Limbaugh.
  • Idiot r... Hanna 2012/03/13 00:51:55
    Idiot repubs
    Because all advertisers are alike, LOL, Joes bait shack vs Geico, no difference there.
  • luvguins Jay Theyme 2012/03/13 00:54:16 (edited)
    luvguins
    Guess there was over 5 minutes of dead air on his show Friday, and only public service announcements? Do not think this is not going to have an adverse effect. It has and will. You couldn't even get subversive Fox into your country.
  • Jay Theyme luvguins 2012/03/13 01:01:42
    Jay Theyme
    No. It won't affect anything. In fact, at any given time (imagine there is zero controversy) there are constantly advertisers changing their times at any one of those 600 stations.

    Will make this very clear again: There is virtually ZERO sponsor problem with Rush and his show. He might even come out ahead. But there is nearly ZERO affect on him whatsoever.
  • luvguins Jay Theyme 2012/03/13 01:16:42
    luvguins
    +1
    Yes, there is a problem whether you choose to believe it or not. A big bucks problem, and enough to have Premium Networks concerned.
  • Jay Theyme luvguins 2012/03/13 01:27:38
    Jay Theyme
    No. It's not about whether you 'believe it'. This is a 'factual' thing. It's numbers. I have shown you there is most definitely no big bucks problem at all.

    Don't respond by just 'denying it' or 'asserting otherwise' unless you are willing to explain HOW you came to those conclusions. Thx

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