Do you think corporate sponsorship of the Alabama and Notre Dame football game was worth $15 to $20M?
ABC News Money
2013/01/08 16:59:45
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Do You Think Corporate Sponsorship of the Alabama and Notre Dame Football Game Was Worth $15 to $20M?
Perhaps the only people more disappointed about Monday’s national championship game than Notre Dame may be the television sponsors. Alabama University quarterback AJ McCarron, who led his team in his second national championship game victory, trounced Notre Dame 42-14, leading many to possibly tune out before the second half of the game, says Jim Andrews, senior vice president of sponsorship analytics firm IEG.
“That’s some of the inherent risk in advertising in sports,” Andrews said. The marquee sponsor, Discover, likely paid $15 million to $20 million for its advertising package.
Another winner was ESPN, which broadcast the game. The sports cable network said ratings for last night’s game was 13.8 percent higher compared with the 2012 game last year between Alabama and LSU, according to Nielsen. ESPN said it was the highest-rated program on Monday night of all programs.
“That’s some of the inherent risk in advertising in sports,” Andrews said. The marquee sponsor, Discover, likely paid $15 million to $20 million for its advertising package.
Another winner was ESPN, which broadcast the game. The sports cable network said ratings for last night’s game was 13.8 percent higher compared with the 2012 game last year between Alabama and LSU, according to Nielsen. ESPN said it was the highest-rated program on Monday night of all programs.
Read More: http://abcnews.go.com/blogs/business/2013/01/bcs-n...
Top Opinion
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Drummerboy 2013/01/09 10:51:52
That’s called democracy and free enterprise.
Alabama is part of the SEC and the teams that go to post season bowl games share their bowl wealth with their conference.
Don't know about the Irish, because their football team is independent I believe.
I will give AJ credit he did the right thing in the end.
Man.. I work with a bunch of Notre Dame grads... I know how people who dislike Ky feel when they work with a bunch of rabid Ky fans.
I lived in Cincinnati for 19 years, and not being from there was a UK basketball fan. My wife and many of my extended family members got school teaching degrees from UK in Lexington, but the Cincy N.D. fans just about made me puke every collage sport season, especilly football season.
This school has recruiting in-roads to all Catholic homes and non-Catholic homes.
However, they are a very good academic school; anyone should take a degree from there if that chance comes their way.
However, a reasonable program where university athletes get some money would be better, but the universities are greedy as corporations and don't want to share any athletics profits,
Also, all athletes would have to receive money or it would become an ugly fight among students and faculty.
If they get a scholarship they are baciclly already receiving money from the university , and some universities are not as rich as Alabama’s or N.D. sports programs.
Until there is a playoff OR a better way to match bowl teams, this will be a money losing DOG.
And I hate Bama-just thought I would toss that in.