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Disney World Raises Prices, $100 Admissions Not Far Off: Outrageous or Understandable?

Business 2012/06/11 01:06:23
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On Friday, Disney World raised its single-day ticket prices from $85 to $89. And if this trend keeps up, the $100 ticket will arrive in about two to three years! We love Disneyland as much as the next person. But laying down a Benjamin for a single day in a theme park! That seems outrageous to us.

Unfortunately, just a quick look at the numbers makes it clear that that’s where we’re heading. According to Beth Kassab of the Orlando Sentinel, over the past decade Disney has raised prices by an average of 6%, or about $3.90, each year. At that rate, we’ll reach the $100 ticket in 2014 or 2015.

Even if moving to three digit admissions prices makes financial sense, there’s no denying that the $100 ticket (like $4-per-gallon gas) requires crossing a big psychological milestone.

"The moment you get to three digits, it has an emotional impact," says Eli Portnoy, CEO of CultureRanch. "It's a barrier no one wants to cross, and Disney is going to have to be careful about crossing it."

Disney does have to be careful. But the fact that theme park attendance continues to rise even during tough economic times (3% last year according to the LA Times) means that further prices hikes are inevitable.

So SodaHeads, what do you think about Disney admissions prices approaching $100? Outrageous or understandable?

Read More: http://www.orlandosentinel.com/the-daily-disney/os...

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Top Opinion

  • Couri 2012/06/11 02:32:36
    Understandable
    Couri
    +12
    When you consider the size of the park, the cleanliness, the attitude of the employees, the standards, and the sheer number of rides/attractions/characters/... and then consider they literally have something for every age that walks through the gate, it all boils down to getting what you pay for.

    If you don't want to pay the admission, don't go. It's that simple.

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Opinions

  • Mog of War 2012/06/11 04:11:00
    Understandable
    Mog of War
    +5
    To be honest, if the original ticket price for Disney World was raised basded solely on inflation, we'd be looking at the price already being over $100 dollars. Everything is going up, and Disney World is not exactly the cheapest park to operate. Between the massive amount of shows, and the multitude of features they have which many parks don't. (Such as the well fortified understructure, which serves not only as an awesome logistical and utility infrastructure, but also can be used as a bomb shelter in the event of a nuclear attack. Seriously it's the only theme park in the world with a frickin' bomb shelter... you think those things maintain themselves.)
  • AngelaDuke 2012/06/11 04:07:04
    Understandable
    AngelaDuke
    +2
    Everything rises in price. Last year I went and their must have been 1500 people there just that day. If people keep paying their prices, they will keep raising them as with everything else
  • Faith ~... AngelaDuke 2012/06/11 05:32:32
    Faith ~American Patriot~
    +3
    I recently read an article that was saying that on slow days there are about 10,000 people at Disneyworld and on the busy days about 100,000. Crazy.
  • johnnyg 2012/06/11 03:56:28
    Outrageous
    johnnyg
    +4
    I guess they want smaller crowds.
  • Lexi 2012/06/11 03:56:24
    Outrageous
    Lexi
    +3
    YEAH!!! I GOT HOME FROM DISNEY WORLD ON FRIDAY!!! JUST IN FREAKING TIME!
  • nofrills 2012/06/11 03:55:16
    Outrageous
    nofrills
    +2
    overated and NOT GREEN FRIENDLY...to see a PLASTIC WORLD..
  • Curmudgeon 2012/06/11 03:54:20 (edited)
    Outrageous
    Curmudgeon
    +5
    I've never been there and never plan to go there, for the same price of flying there, staying there, and doing the rides I can go hosteling in the Canadian Rockies for almost a month, have a much better time, and still have cash to spare.

    quantum leaps lodge
  • DavidK 2012/06/11 03:53:03
    Understandable
    DavidK
    +1
    It makes it harder for those on welfare,extended unemployment and low income to get in. I understand the move. Keeps out a lot of the rif-raf too.
  • Torchy DavidK 2012/06/11 05:20:12
    Torchy
    +3
    Not exactly. I went to Disneyland last month and -- well, I felt like someone combined the shows "What Not to Wear" and "The Biggest Loser" and put them in the theme park. Oh, and some girl came up and seriously asked me, literally, "Where can I take a dump?" The riff-raff manages to make it in anyway.
  • DavidK Torchy 2012/06/11 15:12:14
    DavidK
    +1
    Hey, its California, thats to be expected!
  • Torchy DavidK 2012/06/12 01:50:02
    Torchy
    +1
    Sadly, true.
  • USAF Vet 2012/06/11 03:50:23
    Understandable
    USAF Vet
    +2
    Been to a professional sport game or a concert lately?
  • JohnT USAF Vet 2012/06/11 04:47:28
    JohnT
    +2
    No and don't intend to go to any. I have not been to any in close to twenty years. The concession and parking prices adds to the total stupidity package so I have not needed the venues for a very long time.
  • Maci 2012/06/11 03:34:04
  • Michael 2012/06/11 03:32:11
    Understandable
    Michael
    +1
    it is a good value even still,just be sure and pack your own lunch.
  • George-2 Michael 2012/06/11 22:16:30
    George-2
    Yeah, that's what many people used to do, but a friend told me lunch boxes or food bags weren't allowed in anymore. Greed has no limits, money money money.
  • Common Sense Conservative 2012/06/11 03:22:08
    Outrageous
    Common Sense Conservative
    +4
    And stupid. These places make outrageous amounts of money and it would seem to me that they are TRYING to eliminate certain clientele.
  • Iamfree 2012/06/11 03:13:46
    Outrageous
    Iamfree
    +3
    The price is horrendous, but it is the only theme park I would spend that money for.
  • nofrills Iamfree 2012/06/11 03:56:09
    nofrills
    +2
    greed will kill piggy,mickey etc.
  • George-2 2012/06/11 03:07:49
    Outrageous
    George-2
    +3
    'Greedy', oops I meant 'Disney' World ....an eager way to make lots of money by packing people, crowded passageways, endless exhausting lines force patrons to help themselves to ridiculously expensive food & drinks.... not to mention the overpriced 'souvenirs'. And now they want to blow up the rip off.
  • Chanch 2012/06/11 03:01:50 (edited)
    Outrageous
    Chanch
    +2
    It's rediculous.I have annual passes so its a LOT BETTER. I go 8-10 times a yr [Disney World]
  • SiennaStarSong 2012/06/11 03:00:28
    Outrageous
    SiennaStarSong
    +6
    Disney is a multi-millionaire organization. It owns 2 parks, has it's own share of 3 channels and even funds ABC7... are u kidding me what do they need so much $$$ for
  • mightym... SiennaS... 2012/06/11 05:39:48
    mightymouse49
    +1
    They DO have overhead,,,including PAYROLL.
  • heirsof... mightym... 2012/06/11 12:36:49
    heirsoftheking
    +1
    You're better off going to the beach for free. After living here in Central Florida for 32 years, I've wondered about all those tourists who come to our area. Seriously, did they come to Central Florida to waste 500 bucks a day (admission, parking, and meals) for a family of 4, just to ride 5 rides for a total of 20 minutes, while standing for hours in miserably long lines in a concrete jungle in the hot Florida sun?
  • SiennaS... heirsof... 2012/06/11 22:30:04
    SiennaStarSong
    LMAO. i guess u've had more than enough with these ppl.
    well my friend... nobody can, should or will blame u.
  • mightym... heirsof... 2012/06/12 13:25:27
    mightymouse49
    ha,ha,ha! That was my vacation 'nightmare' story to a tee.
  • Rhi-ot. 2012/06/11 02:40:44
    Outrageous
    Rhi-ot.
    +7
    everything inside the park is expensive as hell too so, no thanks.
  • David 2012/06/11 02:40:19 (edited)
    Outrageous
    David
    +7
    "Happiest place in the world" my ass. sad eeyore
  • Curmudgeon David 2012/06/11 03:56:40
    Curmudgeon
    +3
    I'm sure they're happy as they laugh all the way to the bank.
  • nofrills David 2012/06/11 03:57:08
    nofrills
    +1
    the place lacks depth and real fun ..try somewhere in the Carbbean or Bermuda
  • Jessica 2012/06/11 02:33:51
    Outrageous
    Jessica
    +2
    Well, it seems I'm never going to go to Disney World. I guess I can just stick with Dollywood for that price ($20 more and it's a season pass for DW) where I know I'll actually get a chance to ride something.
  • Faith ~... Jessica 2012/06/11 05:41:55
    Faith ~American Patriot~
    Actually, we went to Disneyland twice this last year and the lines were nothing compared to the lines at 6 flags last week. Longest we ever waited in line was 20 minutes.
  • Couri 2012/06/11 02:32:36
    Understandable
    Couri
    +12
    When you consider the size of the park, the cleanliness, the attitude of the employees, the standards, and the sheer number of rides/attractions/characters/... and then consider they literally have something for every age that walks through the gate, it all boils down to getting what you pay for.

    If you don't want to pay the admission, don't go. It's that simple.
  • Common ... Couri 2012/06/11 03:24:36
    Common Sense Conservative
    +3
    I agree with what you say but after paying your admission they then get you for $6 sodas, $15 entrees and $4 ice cream cones.
  • ..::loc... Common ... 2012/06/11 04:48:45
    ..::localeye::..
    +4
    That is every amusement park (of any considerable size) in the country.
  • Common ... ..::loc... 2012/06/11 05:19:36
    Common Sense Conservative
    +1
    Not the 3 my family goes to and all are near Disney.
  • mightym... Common ... 2012/06/11 05:41:45
    mightymouse49
    +1
    Which 3 are they?
  • Common ... mightym... 2012/06/11 20:56:06
  • heirsof... Couri 2012/06/11 12:27:01
    heirsoftheking
    +2
    I've lived here in Central Florida since 1980. That year I made my first trip to Disney World - admission price back then: 14 dollars. Now it costs that much just to park your car. All these years, Disney has been known for "not paying their employees very well," either - maybe like Wal-Mart, possibly a little better. Disney simply jacked-up their ticket prices because Universal Studios Florida jacked-up their ticket prices. And if you can't get through Disney's gate by 9:30 AM in the morning, you will waste your money for sure, because you will only ride about 5 rides while standing miserably in Florida's hot sun for numerous hours in very long lines.

    If you put all the factors together that I just mentioned, Disney is just plain greedy, just like any other major corporation.
  • FordCrews heirsof... 2012/06/11 18:30:42
    FordCrews
    Man we just got back from a week in hell, my wife invited her sister, who seemed unable to get ready till after 10am, putting us at the parks after 11am. It was a complete nightmare, 50 minute waits for most things, rain every afternoon, so many people, you couldn't even get good pictures.

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