Disney World Raises Prices, $100 Admissions Not Far Off: Outrageous or Understandable?

Business 2012/06/11 01:06:23
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On Friday, Disney World raised its single-day ticket prices from $85 to $89. And if this trend keeps up, the $100 ticket will arrive in about two to three years! We love Disneyland as much as the next person. But laying down a Benjamin for a single day in a theme park! That seems outrageous to us.

Unfortunately, just a quick look at the numbers makes it clear that that’s where we’re heading. According to Beth Kassab of the Orlando Sentinel, over the past decade Disney has raised prices by an average of 6%, or about $3.90, each year. At that rate, we’ll reach the $100 ticket in 2014 or 2015.

Even if moving to three digit admissions prices makes financial sense, there’s no denying that the $100 ticket (like $4-per-gallon gas) requires crossing a big psychological milestone.

"The moment you get to three digits, it has an emotional impact," says Eli Portnoy, CEO of CultureRanch. "It's a barrier no one wants to cross, and Disney is going to have to be careful about crossing it."

Disney does have to be careful. But the fact that theme park attendance continues to rise even during tough economic times (3% last year according to the LA Times) means that further prices hikes are inevitable.

So SodaHeads, what do you think about Disney admissions prices approaching $100? Outrageous or understandable?

Read More: http://www.orlandosentinel.com/the-daily-disney/os...

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Top Opinion

  • Couri 2012/06/11 02:32:36
    When you consider the size of the park, the cleanliness, the attitude of the employees, the standards, and the sheer number of rides/attractions/characters/... and then consider they literally have something for every age that walks through the gate, it all boils down to getting what you pay for.

    If you don't want to pay the admission, don't go. It's that simple.

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  • kri510tin 2013/03/06 17:07:51
    You get what you pay for.
  • calvin236 2013/03/04 23:00:18
    Big, but i really think that even though it is expensive, at least the park is still good and clean.
  • NYCbrit 2012/08/22 16:01:32
    Esp. compared to other amusement parks. Tho they should discount for kids and quantity of people.
  • Michelle 2012/08/19 21:43:12
    Both. It's outrageous, but I can understand. The park does have high-quality service, but once it's into the three-digits it isn't worth it for a single-day pass. An average family of four would easily blow $400 in just the entrance fee, not to mention souvenirs and food. Considering the high amount of people who go there everyday, you would spend most of the day waiting in line instead of making use of the various attractions. And that's if you can make it a day trip without needing to take a hotel, pay airfare or drive ten hours, or anything like that. Not to mention that, while there are attractions there for all ages, most adults will spend the day taking their children on rides they want and getting dragged around to see people in costumes. Definitely not my cup of tea.

    It's just not worth it for a family that doesn't have the spare cash.

    The closest amusement park to where I live is Canada's Wonderland, and a season pass is about the same price as a one-day admission to Disney World. So, for the same price I could go to one place nearby as many times as I want, or I could pay all the extra in getting there and spend one day in the park. You know where I'll be at. :) While it might be worth it to some people, it just wouldn't be worth it for me.
  • sanpedro.thinker 2012/06/24 21:34:19
    My family will never spend that kind of money to spend 2/3 of our day standing in line. That's what Disneyland seems to be clueless about - sure they "offer" a lot of rides and attractions, but with them herding so many people through their gates, you don't get to experience but 10% of the park! No thanks
  • chgo 2012/06/18 00:02:48 (edited)
    the CPI Inflation Calculator provided by the Burea of Labor Statistics shows that the price of a Disney world admission ticket should be only $27.18, not $85.

    the Costs of Going to Disney World has greatly outpaces inflation.

    Here's a breakdown of the price increases, as well as their rate of increase, since then:

    1981: $10.75
    1982: $12.00
    1984: $14.00
    1985: $17.95
    1986: $18.00
    1987: $21.50
    1990: $25.50
    1991: $27.50
    1993: $28.75
    1994: $31.00
    1999: $39.00
    January 2000: $41.00
    November 2000: $43.00
    2002: $45.00
    2003: $47.00
    2004: $49.75
    January 2005: $53.00
    June 2005: $56.00
    January 2006: $59.00
    September 2006: $63.00
    2007: $66.00
    2008: $69.00
    2009: $72.00
    2010: $76.00
    2011: $80.00
  • Firefly 2012/06/16 18:54:48
    All things considered, understandable, but very sad as well ~

    Lots of kiddos, and adults, alike, may never see the Magic Kingdom because of it :(

    Can't help but wonder how Walt Disney, himself, might feel about that, know what I mean ?

    walt disney
  • mark a. 2012/06/14 17:16:17
    mark a.
    HAHAHA .. I wouldn't go to that park anyways .. they have NOTHING but hype .. but the thing that gets me about dismal land is their Gay/Lesbian agendas and that put things WAAAY over the top to boot .. Dismal land is about as entertaining as their programming and if you pay for their programming .. you might as well go and pay for their prices too at the park .. but be on the lookout for the Gay/Lesbian activities that your children may walk into on their way to the restroom or ?? .. I am not talking about speeches .. but full frontal and anal .. lol .. sexual acts right in front of your CHILDREN to watch .. SICK !!.. personally i wouldn't go to Dismal land if it were free ..
  • JaguarSocialist 2012/06/13 15:53:37
    Americans truly do need to stop bitching about amusement park costs and gas prices.
  • littlebuffalo55TBA 2012/06/13 08:38:39
    They have to as the current Administration in Washington wants to raise their taxes and has done nothing to reduce their energy costs! Their health insurance costs for their employees has gone up radically as it has for all businesses!

    One example would be bearings supplied by their vendors. Disney I am sure uses lot's of bearings. All that vendors costs have risen as well.
  • burnz777 2012/06/13 02:30:40
    The dollar is weaker, if you dont like it dont go to disney world.
  • Jay Calderone 2012/06/13 01:06:30
    Jay Calderone
    Disneyland sucks anyway.
  • burnz777 Jay Cal... 2012/06/13 02:31:12
    Disney World is not the same place....
  • littleb... burnz777 2012/06/13 08:40:01
    Yes the weather is far superior at Disneyland!
  • Jay Cal... burnz777 2012/06/13 23:31:47
    Jay Calderone
    Who cares, they both suck.
  • amazinggrace 2012/06/12 15:51:56
    along with the price of everything else these days.
  • Lady Apple 2012/06/12 15:45:18
    Lady Apple
    oh. No "this expensive I have a marketing Will you visit next week!!
    Disney France
  • Papillon 2012/06/12 15:29:24
  • wow-really 2012/06/12 15:23:07
    I have 4 kids and the thought of dropping $600.00 just to get in, is not what I call a deal or even worth it, when you consider that there is no way a family can see, and take part in, all that the park offers in one day. $600.00, and that doesn't even include food, beverages, and souveniers..

    forgehtaboutit! LOL!

    If Disney were more affordable and kept their prices lower than other park attractions, just imagine how much more business they would have. If it were more affordable, families would be able to come back more often, thus spending more money, and getting more bang for their buck..

    As it is, most families need to save up for this trip. Instead of being a "once-in-a-life-time" trip
    ( which is the case for most consumers) it should be a trip that can be taken more times than not.
    Build it and they will come, is one thing, but build and make it affordable is a whole different story.
  • Faith ~... wow-really 2012/06/12 16:03:41
    Faith ~American Patriot~
    The thing is, they don't NEED more customers. On really slow day there are 10,000 people there, on a normal day there are over 40,000, and on busy days there are over 100,000 people there. They can charge these prices because people are obviously willing to pay them.
  • wow-really Faith ~... 2012/06/24 19:49:00
    well, even more reason for them to lower their prices, not higher them.
    Just because they can, doesn't mean they should, but I guess they, along with way too many others in this country, haven't figured that out. Sad how greed has a way of clouding minds.
  • Faith ~... wow-really 2012/06/25 13:58:19
    Faith ~American Patriot~
    Why is that more of a reason for them to lower their prices? Who in the WORLD goes to work in the morning and thinks, gosh I hope I break even today! No one. People are always hoping for a raise, a better position, etc... It's not greed.
  • DevilDoll82 2012/06/12 15:18:40
    Too expensive! Out of reach for alot of American families budgets!
  • Che Guevara - Hero 2012/06/12 14:00:08
    Che Guevara - Hero
    Don't waste your money. Visit our National Parks. They are AWESOME !
    disney sucks
  • Christopher Kirchen 2012/06/12 13:43:00
    Christopher Kirchen
    Wages rise, prices for food, drinks, etc. rise, and so admission prices must rise. How much are other amusement parks' admission prices?
  • Faith ~... Christo... 2012/06/12 18:30:53
    Faith ~American Patriot~
    6 Flags is $50
  • rugrat1411 2012/06/12 13:42:03
    My children never got to go because couldn't afford to take them, now it looks like won't be able to take the grandkids either. Just plain ridiculous to charge that much because I know I buy enough Disney stuff to keep the price down. Why can't they understand that average people would like to do nice things for their kids too without going into debt? Disney=Greed shame:o(
  • Franklin 2012/06/12 12:36:42
    it takes $$$ to run adds for Obama now everyone just shut up and pay up !
  • beach bum 2012/06/12 12:20:44
    beach bum
  • tom C 2012/06/12 12:18:56
    tom  C
    They should charge about $40 for general admission...and then have charges for certain high profile rides......
    Many times...the lines are too long ...to even get to ride the favorites...
  • skroehr tom C 2012/06/12 14:40:13
    That's basically how it was the whole time I was growing up. In fact, I don't think the admission charge was much of anything at all. When you ran out of tickets, you could buy more at stands throughout the park.
    disneyland ticket books
  • Faith ~... tom C 2012/06/12 18:32:13
    Faith ~American Patriot~
    They have the fast pass now which cuts your wait time on rides like splash mountain and Indiana Jones to maybe 5 minutes.
  • tom C Faith ~... 2012/06/13 14:04:10
    tom  C
    I have stood in a fast pass line for over an hour...
  • Faith ~... tom C 2012/06/13 15:31:29
    Faith ~American Patriot~
    I find that hard to believe, but whatever you say. The average wait time for key rides at Disney during peak season During the peak hours of attendance for standby is 60 minutes. We were there twice in the last year for three days each time, on the weekend, and never waiting longer than 5-10 minutes.
  • Beat Magnum True Hero 2012/06/12 07:27:47
    Beat Magnum True Hero
    It's not that far off now and people are still going. I haven't been in years. I remember when $30 was a big deal (that just dated me). That's still an expensive day. You've got to eat and stay hydrated on a hot summer day (both things are expensive there). Souvenirs for the kids? Expensive. Still, the people will pay. I always knew back in the day that when I was going, saving money just kind of went out the window. I'd hate to see what a burger costs there now.
  • mae 2012/06/12 05:43:51
    For a company that depends upon a large volumn of visitors actually buying tickets, this is an odd decision.
  • Faith ~... mae 2012/06/12 18:32:56
    Faith ~American Patriot~
    Not really, they know people will do it.
  • mae Faith ~... 2012/06/12 18:56:26 (edited)
    I'm not so sure...$100.00 per ticket is a heck of a lay-out for less than a whole day actually spent in the park. Not so bad if you are able to go for the day and drive home, but for those of us who must add in hotel and airfare, it is restrictive. Disney does offer packages for families, but even with the packages it's already very costly for those families who must fly in from outside California (Disneyland)-or-Florida (Disneyworld). Disney corporation depends on VOLUME to keep these parks open, and that means Out-Of-State visitors count must continue in sufficient volume to maintain Disney's projected profit margin.
  • Faith ~... mae 2012/06/12 22:34:02
    Faith ~American Patriot~
    We took our daughter and nephew last August an spent three days at the park, and I took my daughter again in February for three days. We live in CO so we had to pay airfare, car rental and hotel and will do it again. It's either worth it to you, or it's not, and it is worth it to enough people to continue paying it.
  • mae Faith ~... 2012/06/13 05:59:29
    You're not paying air fare from Honolulu Hawaii for a family of 5. Glad you have money to spend, because so many on SH will never be able to do what you have done, or to say what you have said.
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