Did Anyone Else Notice Oakley Sunglasses Amazing Product Placement During The Chilean Miner Rescue?

by FunkyMunky Posted 2010/10/14 14:12:26

Related Topics: Effort, SodaHead, Advertising, TV

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Oakley Sunglass Company donated 35 pairs of its Radar sunglasses to the rescue effort. The Oakley company donated the sunglasses to protect the eyes of the miners as they emerged into the bright lights.

According to adland.tv, the snazzy black shades airtime was estimated to be worth about $41 million in free advertising - and all because someone at Oakley was smart AND caring, as they offered to donate the very useful and commonsense sunglasses to the rescue effort.

advertising oakley smart caring offered donate commonsense sunglasses rescue effort

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sodajerk2 2010/10/18 02:26:28

Yes, I Noticed.

+1
I noticed the glasses, but I didn't know Oakley donated them.

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ElChorizon© 2010/10/14 14:29:00

Yes, I Noticed.

+1
They should donate me some replacement lens for my Oakley Antix, for being $200 glasses these thing scratch just by cleaning them ;(

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