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Chinese Company Names Sunglasses After Helen Keller: Brilliant or Bad Idea?

Business 2012/04/21 23:41:37
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A new line of luxury sunglasses named after a blind icon? We sure didn’t see (pun intended) that one coming!

But this is no joke. A Chinese company has actually named their eyewear after the famously deafblind Helen Keller who, by the way, never actually wore sunglasses! You may be wondering: Is this a case of deliberate eyerony? A glaring oversight? Something lost in translation? Apparently, none of the above.



According to the Washington Post, “Helen Keller is apparently a staple of China’s school curriculum – an exemplary figure that overcame her disabilities to make a mark – and a socialist to boot.”

Furthermore, the company’s spokesperson Chen Wenjing said that they were fully aware that Helen Keller was blind, but chose the figure for what she represented: “her philanthropist spirit which spread optimism around the world.” Hmm . . . we’re not sure we buy that explanation.

As if this story wasn’t ridiculous enough, the company’s motto—“You see the world, the world sees you”—just seems to make the use of Keller’s name feel even more insensitive. Yet, some are calling the marketing strategy bold. After all, the Helen Keller sunglasses certainly have received significant media attention.

What do you think SodaHeads? Was the Chinese company’s decision to name their new line of sunglasses after Helen Keller brilliant or a bad idea?


Read More: http://newsfeed.time.com/2012/04/20/chinese-compan...

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Top Opinion

  • sglmom 2012/04/22 00:33:59
    Bad Idea
    sglmom
    +17
    As someone who is now vision impaired (yep .. my blindness is recent indeed)
    This is INSULTING ..
    Obviously .. not a joking matter ..
    For I do have to protect myself .. and what's left of my eyes ..
    (I use shields .. because I can still sense things .. but it also means I have migraines if too much light hits my eyes).

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  • Splinter76 joe mauro 2012/04/22 21:31:15 (edited)
    Splinter76
    Uh-oh. Looks like I offended someone. *Puts on my sad face* What made me laugh, my dear sir, is how STUPID this company is to be so insensitive. It's funny to me that they actually thought that would work. What's NOT funny to me is what Helen Keller went through. Next time, if you care so much, ask for clarity.
  • sherie 2012/04/22 04:22:55 (edited)
    Bad Idea
    sherie
    +3
    Crass, insensitive and disrespectful. It's like a bad SNL skit.tasteless
  • Nekosarethebest 2012/04/22 04:20:12
    Bad Idea
    Nekosarethebest
    +3
    Whats with these puns SodaHead?
  • Flamingolady 2012/04/22 04:07:08
    Bad Idea
    Flamingolady
  • joe mauro Flaming... 2012/04/22 20:30:23
    joe mauro
    sadly we dont have a choice
  • runningintriangles 2012/04/22 03:38:50
    Brilliant
    runningintriangles
    +2
    There's no such things as bad publicity. Even the negative attention is attention, it gets their company noticed, and that's what all companies want.
  • Sue Mac... running... 2012/04/22 11:14:40
    Sue MacDonald Kyak
    But it makes me NOT want to buy anything from this company.
  • running... Sue Mac... 2012/04/22 12:31:49
    runningintriangles
    +1
    Who cares about you? You're just one person. There are 7 billion people on this planet. You're completely and utterly insignificant.
  • S123 running... 2012/04/22 17:46:55
    S123
    +1
    But if most feel the same way as her, the campaign isn't helping them.
  • running... S123 2012/04/22 18:23:33
    runningintriangles
    +2
    When will you people realise: controversy is the best publicity anyone can get. It IS helping them, because their name is out there. Many people see controversy, and wanting to be "edgy" or whatever, go out and buy that product to to create attention for themselves.

    It really is that simple. I don't understand why people can't grasp such a simple concept. By opposing them, you're helping them.
  • joe mauro running... 2012/04/22 20:32:52
    joe mauro
    +1
    its not helping me im legally blind it only makes people who laugh at me feel better about themseleves because its moe sov\cially acceptable to rag us
  • Sue Mac... running... 2012/04/27 01:34:17
    Sue MacDonald Kyak
    Only you must be able to grasp things - wow, you're so smart.
  • joe mauro running... 2012/04/22 20:31:00
    joe mauro
    expediency equals amoral
  • Karl 2012/04/22 03:25:32
    Bad Idea
    Karl
    +2
    It's definitely in bad taste.
  • wqerwqerwe 2012/04/22 03:09:39
    Bad Idea
    wqerwqerwe
    +2
    I see where they are trying to go with it but its not a good thing. Most people won't see it as positive. Who knows...
  • the judgebigdogeagle-~PWCM~JLA 2012/04/22 03:07:58
    Bad Idea
    the judgebigdogeagle-~PWCM~JLA
    +1
    Dumb Ass
  • Gracie ~Gun Totin' Gracie~ 2012/04/22 03:03:45
    Bad Idea
    Gracie ~Gun Totin' Gracie~
    +2
    Tacky.....why don't they call em' godzilla or raptor.
  • RoyJLores 2012/04/22 02:53:03
    Bad Idea
    RoyJLores
    +1
    stupid is the word I'd use not to mention damn irrespectful. If there still descendants of her family they ought to sue or at least demand that they get paid for using their ancestor's name.
  • Hales 2012/04/22 02:38:45
    Bad Idea
    Hales
    +1
    ........

    T.T
  • JohnT 2012/04/22 02:33:22 (edited)
    Bad Idea
    JohnT
    +1
    Not too slick but what we have here is a translation problem, they don't mean any harm most likely they think it is a compliment As I have Maculear degeneration It might anger me but I find it funny as I know this is a language issue. They actually have done it many times with weird product names that they export such as:

    Libido - Chinese soda

    Cat Wetty - Japanese moistened hand towels

    I'm Dripper - Japanese instant coffee

    Colon Plus - Spanish detergent

    Crundy - Japanese gourmet candy

    Swine - Chinese chocolates
  • katywon 2012/04/22 02:31:54
    Brilliant
    katywon
    +1
    Helen has been gone a long time. I don't think she would care.
  • joe mauro katywon 2012/04/22 20:34:22
    joe mauro
    +1
    what about her legacy as an inspirational person to millions like me
  • katywon joe mauro 2012/04/22 21:00:03
    katywon
    She is an inspirational person. I read her books when I was very young and loved the spirit and energy from her and her companion. But the Chinese are going to do what they want and it is ignorance but no one should buy them except the Chinese.
  • Yaati 2012/04/22 02:02:48
    Bad Idea
    Yaati
    +1
    Hipsters are going to crazy over this. There's just too much irony involved.
  • alex 2012/04/22 01:50:20
    Bad Idea
    alex
    X.x
  • jackolantyrn356 2012/04/22 01:48:22
    Brilliant
    jackolantyrn356
    I am becoming less intrigued with being treated badly
  • BabyBear 2012/04/22 01:23:39
    Brilliant
    BabyBear
    +1
    ROFLMAO. But then again i am about the least politically correct person i know.
  • The Inc... BabyBear 2012/04/22 01:52:21
    The Incurable Pessimist
    +2
    It has no such political nature but one of moral codes.
  • Marcus ... The Inc... 2013/03/05 07:15:45 (edited)
    Marcus Clark
    The term "politically correct" is not about politics. It is about being extremely overly cautious in your words so as to avoid any possibility of offending anyone.
  • tobe BabyBear 2012/04/23 02:29:46
    tobe
    you sound like an a$$
  • 'Zedd 2012/04/22 01:18:21
  • joe mauro 'Zedd 2012/04/23 04:42:37
  • tobe 2012/04/22 01:01:40
    Bad Idea
    tobe
    I think its offensive
  • BabyBear tobe 2012/04/22 01:26:37
    BabyBear
    +3
    This country has gotten too whiny and delicate. Bunch of mamby pamby crybabbies.
  • Sue Mac... BabyBear 2012/04/22 11:15:54
    Sue MacDonald Kyak
    +2
    Really??? So disrespecting people with handicaps makes you cool and funny?
  • tobe BabyBear 2012/04/23 02:28:22
    tobe
    youd think differently if your child was struck blind
  • SoCal71 2012/04/22 01:00:12
    Bad Idea
    SoCal71
    And please leave the jokes up to people that know what they are doing, we've been blindsided enough with these stupid polls.
  • Chieki 2012/04/22 00:57:12
    Bad Idea
    Chieki
  • reaper 2012/04/22 00:52:56
  • joe mauro reaper 2012/04/22 20:35:05
    joe mauro
    this is modern american values god help us

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