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Chinese Company Names Sunglasses After Helen Keller: Brilliant or Bad Idea?

Business 2012/04/21 23:41:37
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A new line of luxury sunglasses named after a blind icon? We sure didn’t see (pun intended) that one coming!

But this is no joke. A Chinese company has actually named their eyewear after the famously deafblind Helen Keller who, by the way, never actually wore sunglasses! You may be wondering: Is this a case of deliberate eyerony? A glaring oversight? Something lost in translation? Apparently, none of the above.



According to the Washington Post, “Helen Keller is apparently a staple of China’s school curriculum – an exemplary figure that overcame her disabilities to make a mark – and a socialist to boot.”

Furthermore, the company’s spokesperson Chen Wenjing said that they were fully aware that Helen Keller was blind, but chose the figure for what she represented: “her philanthropist spirit which spread optimism around the world.” Hmm . . . we’re not sure we buy that explanation.

As if this story wasn’t ridiculous enough, the company’s motto—“You see the world, the world sees you”—just seems to make the use of Keller’s name feel even more insensitive. Yet, some are calling the marketing strategy bold. After all, the Helen Keller sunglasses certainly have received significant media attention.

What do you think SodaHeads? Was the Chinese company’s decision to name their new line of sunglasses after Helen Keller brilliant or a bad idea?


Read More: http://newsfeed.time.com/2012/04/20/chinese-compan...

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Top Opinion

  • sglmom 2012/04/22 00:33:59
    Bad Idea
    sglmom
    +17
    As someone who is now vision impaired (yep .. my blindness is recent indeed)
    This is INSULTING ..
    Obviously .. not a joking matter ..
    For I do have to protect myself .. and what's left of my eyes ..
    (I use shields .. because I can still sense things .. but it also means I have migraines if too much light hits my eyes).

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Opinions

  • snell/GOD & COUNTRY-zero cl... 2012/04/22 19:01:54
    Bad Idea
    snell/GOD & COUNTRY-zero cliques
    +2
    i consider it in VERY bad taste - but the lengths most ppl will sink in order to make a buck!

    .....im surprised the HK family isn't taking legal action for misuse of the Keller family name without their permission or endorsement.
  • truthman 2012/04/22 18:48:21
    Bad Idea
    truthman
    +1
    thats a bad idea and i think she would think the same.
  • relic 2012/04/22 18:44:06
    Brilliant
    relic
    +1
    ...except, I never saw her wearing glasses.

    hellen keller putting glasses on
    hellen keller putting glasses on
    hellen keller putting glasses on
    hellen keller putting glasses on
  • george 2012/04/22 18:15:47
    Bad Idea
    george
    +1
    They probably printed "Made In USA" to complete the farce. China loves to copy and replicate everything. Not too many original thoughts going on over there.
  • RoseyRhod 2012/04/22 17:56:08
    Bad Idea
    RoseyRhod
    +2
    Absolutely tasteless.
  • BIG BAD JOHN R. 2012/04/22 17:41:00
    Bad Idea
    BIG BAD JOHN R.
    +3
    Why in your right frame of mind would you name a line of Sunglasses after a person that was blind?
  • truthman BIG BAD... 2012/04/22 18:49:40
    truthman
    +1
    thats bad taste.
  • BIG BAD... truthman 2012/04/23 03:42:51
    BIG BAD JOHN R.
    +2
    I thought so, no disrespect to Mrs Keller but I 'm sorry I don't understand their ideas
  • DeborahLakeHelen 2012/04/22 17:38:50
    Bad Idea
    DeborahLakeHelen
    +4
    What are they thinking? This isn't funny at all, nor does it make for enticing marketing. What is it that they are trying to say, exactly? That blind people will just KNOW they look better with a pair of their stupid sunglasses on? That their sunglasses will make them more accepted to people? REALLY?




    `
  • melissa.s.volpe 2012/04/22 17:35:13
    Bad Idea
    melissa.s.volpe
    +4
    offending the blind!
  • edm2000 2012/04/22 17:25:48
    Bad Idea
    edm2000
    +5
    Stupid and insensitive but that is what gets attracts millions of fools today. And a fool and his money are soon parted. So, it will probably be a good sell as fools throw money at a name they probably don't even know. But what happened to the day even marketing people had dignity?
  • VenomHalos 2012/04/22 17:23:33
    Bad Idea
    VenomHalos
    +5
    Wow. That's just completely insulting.
  • GoodEncounter 2012/04/22 17:18:56
    Bad Idea
    GoodEncounter
    +5
    What ever possessed them to do a silly thing like that? That makes no sense at all. why
  • marco ciccarini 2012/04/22 16:25:15
    Brilliant
    marco ciccarini
    It got your attention, didn't It?
  • S123 marco c... 2012/04/22 17:35:16
    S123
    +1
    But if most people don't buy the sunglasses, it didn't work.
  • marco c... S123 2012/04/22 18:33:48
    marco ciccarini
    You don't need everyone to make a fortune.
  • S123 marco c... 2012/04/22 19:12:47
    S123
    +1
    But if they lose more customers than they gain, then it backfired.
  • Farnsworth 2012/04/22 16:02:06
    Brilliant
    Farnsworth
    it's in bad taste, but it's a gimmick that just might work
  • Jackie G - Poker Playing Pa... 2012/04/22 15:49:23
    Bad Idea
    Jackie G - Poker Playing Patriot
    +2
    Tasteless
  • Texas Gal 2012/04/22 15:43:53
    Bad Idea
    Texas Gal
    +7
    Seems like a self serving move -- trying to capitalize off her name and her being blind (and hypothetically her waring shades). As I remember from the movie - The Miracle Worker - her teacher (Annie Sullivan) did wear shades because her eyes were sensitive to light. The Miracle Worker

    If they are going to profit from it, I'm sure that there are descendants of Ms. Keller's who should check into the situation. If they didn't want anything from the profits, maybe it could go towards funding for a foundation for the blind.
    Hellen Keller foundation
  • Somkey the Hores 2012/04/22 15:31:10
    Bad Idea
    Somkey the Hores
    Chicoms are STUPID and out of touch.
  • Juanb 2012/04/22 14:58:12
    Brilliant
    Juanb
    +1
    What if its a really dark shade which makes u almost blind
  • edm2000 Juanb 2012/04/22 17:37:42
    edm2000
    +1
    Knowing China they will have lead in the ear pieces to poison people who put them in their mouth.
  • V~POTL~PWCM~JLA 2012/04/22 14:57:56
    Bad Idea
    V~POTL~PWCM~JLA
    +2
    Typical Chinese marketing. They won't pay for an American marketing consultant, but there is plenty of money to spend on failure.
  • stl.shamrock 2012/04/22 14:57:16
    Bad Idea
    stl.shamrock
    +3
    ⠠⠺⠠⠞⠠⠋? (That's "WTF?" in Braille)
  • Angela 2012/04/22 14:54:41
    Bad Idea
    Angela
    +2
    Considering the fact Helen Keller was blind I have to say this is a slam dunk fail. On the other hand maybe they were attempting honesty for once..'buy our sunglasses and remain blinded by our hypocrisy, human rights moral exclusion and undue fascist propaganda'...Keller was an occultist however, so perhaps there is more to this than meets the eye (I wasn't being facetious.. it just worked out that way lol).
  • edm2000 Angela 2012/04/22 17:39:12
    edm2000
    +3
    I agree but I wonder how many people today that will just buy the sunglasses and not even know about Helen Keller.
  • Angela edm2000 2012/04/22 17:50:48
    Angela
    Hmmm..good point!!
  • hannah 2012/04/22 14:51:37
    Bad Idea
    hannah
    well its not the worst but i guess it can sound luxurious in some kinda way
  • JoeKnows 2012/04/22 14:47:31
    Brilliant
    JoeKnows
    +3
    ... it's no worse than naming a condom after Arnold Schwarzenegger... or a Pit Bull after Rosie O'Donnel, or a diet pill after Oprah Winfrey, or a....
  • Maya Zauberman 2012/04/22 13:55:55
    Bad Idea
    Maya Zauberman
    Slightly ironic, considering Helen Keller was blind
  • BritPunk 2012/04/22 13:53:10
    Bad Idea
    BritPunk
    +1
    It should have been bottled water called "Water, Helen" water :-)
  • Angela BritPunk 2012/04/22 14:55:42
    Angela
    lol!!
  • Couri 2012/04/22 13:16:57
    Bad Idea
    Couri
    +1
    I think everything the spokesperson sad is total b.s. they're using the name Helen Keller for the shock factor to get more free publicity. However something they didn't count on was the publicity being so negative.
  • Marcool 2012/04/22 13:00:53
    Bad Idea
    Marcool
    Yet they couldn't use the name without family approval. sad.
  • Sgt Major B 2012/04/22 12:51:12
    Brilliant
    Sgt Major B
    Just giving a radical left-winger her due.
  • Realistic 2012/04/22 12:47:50
    Bad Idea
    Realistic
    +1
    Cheesy! Besides, how many more sunglasses do we need on the market?
  • BlackwinterG36C 2012/04/22 12:36:23 (edited)
    Bad Idea
    BlackwinterG36C
    RRRRRRRRRRRRrrrrrrrrrrrright....
    Wow the chinese have either bad taste or no taste.
  • kmay 2012/04/22 12:17:40
    Bad Idea
    kmay
    +1
    Stupid at best.
  • Temlakos~POTL~PWCM~JLA~☆ 2012/04/22 12:06:00
    Bad Idea
    Temlakos~POTL~PWCM~JLA~☆
    +2
    First, Helen Keller never wore sunglasses. Second, these sunglasses aren't the totally opaque model that a blind person might wear for show. Third, merchandising cheapens a famous name anyway.

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