Chinese Company Names Sunglasses After Helen Keller: Brilliant or Bad Idea?

Business 2012/04/21 23:41:37
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A new line of luxury sunglasses named after a blind icon? We sure didn’t see (pun intended) that one coming!

But this is no joke. A Chinese company has actually named their eyewear after the famously deafblind Helen Keller who, by the way, never actually wore sunglasses! You may be wondering: Is this a case of deliberate eyerony? A glaring oversight? Something lost in translation? Apparently, none of the above.

According to the Washington Post, “Helen Keller is apparently a staple of China’s school curriculum – an exemplary figure that overcame her disabilities to make a mark – and a socialist to boot.”

Furthermore, the company’s spokesperson Chen Wenjing said that they were fully aware that Helen Keller was blind, but chose the figure for what she represented: “her philanthropist spirit which spread optimism around the world.” Hmm . . . we’re not sure we buy that explanation.

As if this story wasn’t ridiculous enough, the company’s motto—“You see the world, the world sees you”—just seems to make the use of Keller’s name feel even more insensitive. Yet, some are calling the marketing strategy bold. After all, the Helen Keller sunglasses certainly have received significant media attention.

What do you think SodaHeads? Was the Chinese company’s decision to name their new line of sunglasses after Helen Keller brilliant or a bad idea?

Read More: http://newsfeed.time.com/2012/04/20/chinese-compan...

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Top Opinion

  • sglmom 2012/04/22 00:33:59
    Bad Idea
    As someone who is now vision impaired (yep .. my blindness is recent indeed)
    This is INSULTING ..
    Obviously .. not a joking matter ..
    For I do have to protect myself .. and what's left of my eyes ..
    (I use shields .. because I can still sense things .. but it also means I have migraines if too much light hits my eyes).

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  • Marcus Clark 2013/03/05 06:59:25
    Marcus Clark
    1) This is a Chinese company, not American.
    2) This is, according to the article, something that would be considered by the Chinese as honoring to Helen Keller as a revered icon.

    Read more than just the question headline and provide an informed opinion rather than a simply emotional reaction.
  • chaoskitty123 2013/03/04 06:11:11
    Bad Idea
    Lol, let's sell FDR adult diapers next why don't we.
  • Michelle 2012/08/19 21:49:39
    Bad Idea
    Hahaha. Chinese sunglasses company, I SEE what you did there.
  • Tara 2012/06/11 02:27:08 (edited)
    Bad Idea
    I am only half blind but I bet my blind friend would find this offensive. Unless they magically make a blind person see it's a bad idea.
  • frozenfire 2012/04/24 14:35:35
    Bad Idea
  • Xinea 2012/04/24 06:56:47
    Really? I think you guys are reading into this the wrong way. One: It's ironic. Grabs attention. Clever/
    Two, and I'm surprised no one sees it this way: Symbolic. Helen Keller was able to overcome her disability. This is an empowerment campaign for the sunglasses, not an attempt to devalue blind people.
  • BOOGIE-... Xinea 2012/04/24 16:03:27
    yes? A line of products, using the Helen Keller logo is a business decision ,
    No. You are legally and morally obligated to represent A blind person with honor and truth!
    I have been informed , that these sunglasses , according to the first photographs! Demonstrated on this post? Were as ugly as ) home/ made sinn
    If I were to put these sunglasses on my face???
    I would have to tie a pork chop around my neck before my service dog would come to me!

    Note,, today we have photos of different sunglasses a prime example of how blind people get lead by other people! and the realization of the truth
  • Xinea BOOGIE-... 2012/04/25 01:26:09
    Well, I mean the Chinese aren't legally and morally obligated to that. Whetherthe glasses are in actuality ugly or not is not the question. How do sunglasses demonstrate how blind people are led on by other people? I'm not really sure what you're saying to be honest.
  • BOOGIE-... Xinea 2012/04/25 03:35:30
    It does matter what those glasses look like. a blind person in this country has The right to know have you ever met a blind person ? A friend of mine had a news reporter to come to his house. as this news reporter wanted to do a story about my friends blindness, the reporter requested my friend to stumble around and run into things. He wanted footage of a person looking like a blind person who is blind or ever what that means. So if the question is not what the these glasses look like? Then why does a blind person look like when I put the glasses on Will I look like a blind person? I do want to be presentable whether it be a job interview or shopping for a girlfriend. When I'm playing my music I want sunglasses that will make me look presentable. When I go to church on Sunday, , Will my brothers and sisters become obsessed with I was blind but now I see? Anyway excuse me because I'm not really too happy right now! But this post is beginning to sound a lot like church to me or a pep rally, for the national sweat shops for the blind .
  • Marcus ... BOOGIE-... 2013/03/05 07:30:22
    Marcus Clark
    From the pictures accompanying this question, I would say these are some very nice looking sunglasses.
  • grandlady 2012/04/24 02:41:29
    Bad Idea
    US people need jobs more
  • All American 2012/04/23 21:57:19
    Bad Idea
    All American
    Does a seeing eye dog come with that?
  • BOOGIE-... All Ame... 2012/04/24 20:02:05
  • sockpuppet 2012/04/23 21:55:43
    Bad Idea
    Pretty tacky.
  • Chris - The Rowdy One! #187 2012/04/23 21:46:15
  • caius madison 2012/04/23 19:46:36
    Bad Idea
    caius madison
    It is brilliant, but in poor taste, to name sunglasses after a famous vision impaired icon. I say brilliant because it definetly made you aware that they exist. So win/lose.
  • BonnieDeutsch 2012/04/23 19:33:51
    Bad Idea
    Over the top In the wrong way !
  • KenjaiRo 2012/04/23 19:21:17
    Bad Idea
    Now where did I put those things.
  • Opinionated...Oh Well!!! 2012/04/23 19:02:09
    Bad Idea
    Opinionated...Oh Well!!!
    My question is will they start using the slogan "works so well you think you've gone blind!" or will it be "Can't see because it's too bright? Well look again...oops"
  • Margaret Jacobson 2012/04/23 18:29:58
    Bad Idea
    Margaret Jacobson
    unless her family gets "royalty" money or goes to some type of charity about vision loss ??
  • Kira 2012/04/23 18:07:45
    they can name it whatever the hell they want as long as it sells
  • patchulie 2012/04/23 17:25:29
  • patchulie patchulie 2012/04/23 17:28:03
  • BOOGIE-... patchulie 2012/04/24 20:10:45
    I agree
  • Brendakp 2012/04/23 17:09:08
    Bad Idea
    Tacky, just awfully tacky.
  • keverton 2012/04/23 16:21:56
    funny to me, but i'm sure its a cultural difference in reality.
    i really dont think they were seriously trying to make a joke out of helen keller.
    i've seen that happen too many times..
  • fuzzy Ken "In G*d We Trust" 2012/04/23 15:11:24
    fuzzy Ken "In G*d We Trust"
    Naming the shades Helen Keller is getting them free publicity.
  • glass_butterfly ~YSU~ 2012/04/23 15:07:56
    Bad Idea
    glass_butterfly ~YSU~
  • Alfred 2012/04/23 14:57:48
    Just never put the name in braille, or mention it, they'll never be the wiser. It's be their little secret, just like what is really in an egg roll.
  • bob 2012/04/23 14:53:38
    Bad Idea
    The blind leading the blind
  • smitty 2012/04/23 14:51:48
    Bad Idea
    But funny.
  • NinjaMonkeyz94 2012/04/23 13:53:25
    Bad Idea
    Wat the hell!? xDD
  • wtw 2012/04/23 13:30:39
  • jmc07806-PWCM-JLA 2012/04/23 13:02:39
    Bad Idea
    How could anyone think that it would be a good idea that would be like naming them after Ray Charles or Stevie Wonder.
  • Howling Hank 2012/04/23 09:24:30
    Bad Idea
    Howling Hank
    Wow - that is dumb ass...
  • dandieselonian 2012/04/23 08:07:48
    My son teaches at the "Best teaching school " in Beijing . Are these guys smart or what ? gooks are us
  • MOMMA THOMAS 2012/04/23 04:20:44
    Bad Idea
  • ronbo 2012/04/23 01:50:57
    Bad Idea
    Nothing like bad taste as a marketing tool.
  • dandies... ronbo 2012/04/23 08:09:45
    maybe people will be able to feel their way around it
  • jujunme 2012/04/23 01:42:56
    Bad Idea
    Bad and really insensitive idea, especially their motto
    “You see the world, the world sees you"
    She was blind you jerks!

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