Can Disney Fight Obesity by Banning Junk Food Ads?
SodaHead TV
2012/06/05 22:00:00
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Instead of waiting for the government to start banning junk food ads after the watershed, as it's already done in the U.K., Disney has decided to take on that responsibility itself. The multinational company announced that by 2015, it will require all food and beverage companies that advertise on its children's programming (Disney Channel, Disney XD, Disney Junior, Radio Disney, Disney.com) to meet certain nutrition standards.
Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

Top Opinion
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RoyJLores 2012/06/05 22:56:02No





















As for Disney, bravo for them to choose to do it themselves. I think that's far better than letting/having the government do it.
They are not deciding what you can or can't eat, they're simply saying they as a company won't be party to promoting it. That's something else entirely. It's their right as a business to decide which advertisers to work with, and saying otherwise is tantamount to anti-capitalism.
re: the Government role vs. parents... I couldn't agree more that parents should take responsibility. The great tragedy, of course, is that they appear not to be interested. Our nation is fatter than its ever been. And here's where that matters, even to those of us who are not stuffing our faces: the obese are nearly as big a health cost as those who smoke cigarettes. The rest of us pay for their indulgences in the form of high insurance costs and high medical costs. Does that really seem fair?
http://www.huffingtonpost.com...
http://www.forbes.com/2007/02...
http://www.calgaryherald.com/...
http://www.dailymail.co.uk/ne...
As for the Brits using the "British" system and us using the "English" system, that's not quite accurate. The system we share is called the "Imperial" system.
But officially, Britain has been a metric country for a little while. However, many still default to the Imperial system anyway (something like we did when the U.S. tried to go metric a long time back).
See here:
http://gwydir.demon.co.uk/jo/...
And for any other questions like this one, try here first:
http://lmgtfy.com/
; )
I have seen a 3 year old come out alive of a situation few grown men could survive.
But to educate on a point here: Disney is not "banishing" anything, so to speak. They don't have the power and probably don't have the will or interest to do that. What they're doing is saying that they don't want to run junk food ads anymore. That's all.
However, your point is different... and a good one. It will be interesting to see what happens now with the food they serve, too.