Can Disney Fight Obesity by Banning Junk Food Ads?
SodaHead TV
2012/06/05 22:00:00
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Instead of waiting for the government to start banning junk food ads after the watershed, as it's already done in the U.K., Disney has decided to take on that responsibility itself. The multinational company announced that by 2015, it will require all food and beverage companies that advertise on its children's programming (Disney Channel, Disney XD, Disney Junior, Radio Disney, Disney.com) to meet certain nutrition standards.
Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

Top Opinion
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RoyJLores 2012/06/05 22:56:02No





















children watch Disney avidly. it's one of the few cartoons on the air that is not a blatant, half-hour-long commercial for some product aimed at children.
and children can't discriminate between an advertisement and a program. or, for that matter, an advertisement and The Truth.
so, tell children this or that product is what they really want, that it will make them happy, whatever slant you want to put on it and they will believe you. advertising agencies know that if they push a cereal using a cartoon character kids will eat it up - - literally.
and now Disney is saying, "Enough!" and people ding them for it.
go figure.
come to think of it, though, even in my day there were Mickey Mouse ears. if you didn't have a set your friends thought you were weird.
yes, it's parents RESPONSIBILITY. but the best of parents don't live up to their responsibilities 24/7 or even a majority of that. and the world is full of parents who are not the best parents.
for once, a corporation is acting responsibly and you manage to complain even about THAT.
go figure.
oh, and jfwiw - - this post isn't about politics or the political divide you seem intent upon perpetuating. really, it's not.
marketers know it very well. which is why products made for kids are high in sugar and are sold by cartoon characters.
if parents were the sole decision makers out in the real world, kids' products would all be healthy and the ads would be aimed at adults. they aren't either of those things for a very good reason: marketers know who is making the decisions.
it's a sad fact but denying it doesn't make it not true.