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Can Disney Fight Obesity by Banning Junk Food Ads?

SodaHead TV 2012/06/05 22:00:00
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Instead of waiting for the government to start banning junk food ads after the watershed, as it's already done in the U.K., Disney has decided to take on that responsibility itself. The multinational company announced that by 2015, it will require all food and beverage companies that advertise on its children's programming (Disney Channel, Disney XD, Disney Junior, Radio Disney, Disney.com) to meet certain nutrition standards.

Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

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  • LucidLoon Kigan 2012/06/05 23:32:27
    LucidLoon
    +1
    There are commercials targeted at children for a reason. Kids can and do influence their parents buying habits. If the advertising had no effect, do you really think the companies would bother putting money towards it?
  • edifyguy LucidLoon 2012/06/06 00:03:59
    edifyguy
    It influences WHICH junk products the parents buy, not WHETHER the parents buy junk.
  • Kigan edifyguy 2012/06/06 02:03:15
    Kigan
    +1
    Precisely.
  • jackie 2012/06/05 22:50:13
    No
    jackie
    +5
    Its the parents that buy these kids the food. If the parent eats badly and buy everything bad for their child that is not going to change from the lack of commercials they show.
  • LucidLoon jackie 2012/06/05 23:33:20
    LucidLoon
    So what you're saying is that advertising has absolutely no effect on consumer spending habits?
  • jackie LucidLoon 2012/06/05 23:50:09 (edited)
    jackie
    +2
    Im saying that if the kids eat badly its the parents fault. I highly doubt if a kid gets a treat here and there its horrible and would start obesity.

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2013/05/21 06:11:39

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