Can Disney Fight Obesity by Banning Junk Food Ads?
SodaHead TV
2012/06/05 22:00:00
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Instead of waiting for the government to start banning junk food ads after the watershed, as it's already done in the U.K., Disney has decided to take on that responsibility itself. The multinational company announced that by 2015, it will require all food and beverage companies that advertise on its children's programming (Disney Channel, Disney XD, Disney Junior, Radio Disney, Disney.com) to meet certain nutrition standards.
Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

Disney CEO Robert Iger said in a statement, "Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guideline." According to USA Today, the company's standards will reflect government regulations. Health-focused consumer groups are calling it a "landmark" because a private company is preemptively regulating itself. Do you think Disney can fight obesity by banning junk food ads on its medium?

Top Opinion
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RoyJLores 2012/06/05 22:56:02No





















But really, did the prohibition prevent people from drinking? No. Did outlawing marijuana prevent its fairly widespread use? No.
Let's look at this from a different perspective. Kids who watch those stations probably aren't old enough to buy their own food anyhow. Their parents are, and poor parenting is the reason child obesity is a problem in the first place. Simple as that.
And why do commercials zero in on children during Christmas? The manufactures know the kids will badger the parent(s) until they break down and buy the product. Same goes for junk food. I guess you never had a child of your own screaming on the floor at the grocery for something advertised on TV.
One of our three daughters wanted to be a cheerleader in grade school. I said OK but you won't do it in high school because they do routines that are not suitable for teens. The local high school cheering squad looked more like a Vegas show than teens cheering for ballplayers.
Parents are responsible in the end and my wife and I have been. Saying no is easier when there is nothing to say no too.
its up to the parents to put a stop to the children eating junk food.
But my initial point was: can cycles be stopped at all (with or without commercials)
The answer to all of the above, is overwhelmingly no. Disney's attempt will fail too.Bans and prohibitions on anything simply do not work, and more often just makes the situation far worse than it otherwise would be.
I hear this repeated quite often, and am always bewildered when I do. Healthy food isn't expensive at all. I and my family are able to eat healthy food virtually every meal of every day for much cheaper than eating out. It doesn't have to be organic, or come from a specialty store to be healthy. Plant a garden, or a few potted fruit or vegetable plants. Grab a Costco pack of skinless chicken breasts or other lean meats and fish and freeze what you won't use immediately.