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Calvin Klein Billboard Ad Features Semi-Nude Threesome: Should Calvin Klein be sued?

Marilyn 2009/06/15 23:34:37
Calvin Klein should be sued or forced to remove the New York billboard...
Calvin Klein's New York billboard ad is just good marketing; leave Calvin Klein alone...
I think Calvin Klein...
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Calvin Klein's New York billboard ad features a steamy threesome between two semi-nude guys and one girl. But Calvin Klein, which has featured a multitude of explicit billboard and television ads, is under fire for the sexy billboard in Manhattan.

featured multitude explicit billboard television ads fire sexy billboard manhattan

The American Family Association is appalled by the steamy threesome between the Calvin Klein models. Randy Sharp of the American Family Association stated that "[Calvin Klein] has a moral obligation to... display their product in an appropriate manner, especially in a public venue where you have thousands of thousands of children who will see [the] ad."

Calvin Klein has a long history of racy billboard and television ads that often get pulled. So, should Calvin Klein be sued, be forced to remove the New York ad, or should conservatives get over it and applaud Calvin Klein for good marketing?
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  • Lara 2010/10/20 04:25:44
    Calvin Klein should be sued or forced to remove the New York billboard...
    Lara
    Advertising is designed to sell something. In this case, a feeling of sexual excitement when you purchase the jeans. It's extremely damaging to the psyche of men to see erotic imagery of women, which research has demonstrated over an over again. A well-know study had a group of men subjected to porno/erotic images of under-dressed women and a control group not shown any images. Several hours later, both groups were asked to interview an attractive woman for a job. Without exception, the group subjected to pronography asked the woman pointed sexual questions and made comments to this effect, and commented on her appearance when asked about her qualifications for the role. The group of men who didn't look at the images were respectful and professional. Porn and erotica doesn't just affect the viewer, it affects society. Girls as young as 10 years of age post erotic images of themselves electronically - how can this be healthy? How can this possibly advance humanity? These girls are being bred to consume and be consumed, rather than contribute to justice, health, education, and the general well-being of mankind. And so are our boys, by the way.
  • princess 2009/06/24 18:33:57
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    princess
    o please people, get a life!! theres nothin wrong with it !!! go find something to do with yourself! maybe like getting some ass of your own!!!lol
  • Sweetness ~Loves her Lion~ 2009/06/24 09:56:34 (edited)
    I think Calvin Klein...
    Sweetness ~Loves her Lion~
    i actually don't really have an opinion on this, they probably shouldn't have done it but my morals seem to be loser than some people's
    or maybe uptight people are just very loud and annoying
    hmmn, which could it be

    but that isn't my reason for commenting, i just wanted to say, mostly to males, but i'm not saying the female model would have liked it any less but
    how good would it be to have been a modlel in that?
    BAHA

    **edit**
    except for the guy sittig up on the couch, if you look at his leg, he's been waxed
    ha
    hahahaaa
    i mean you wouldn't want a hairy legged model, even if it was a man
    but i don't think many SH men want to have their legs waxed...
  • theshleepybear 2009/06/21 03:53:13
    I think Calvin Klein...
    theshleepybear
    has a moral obligation to avoid overly sexed-up advertisments in public venues-why else can't teens wander into Doctor john's? But I'm not sure that this crosses that line. No one would really care that much if it were one man and one woman about to kiss, fully clothed.

    I think that woman definitely needed to be wearing a shirt. I didn't notice that earlier. public indecency-pull this add.
  • sara 2009/06/20 21:38:20
    Calvin Klein should be sued or forced to remove the New York billboard...
    sara
    +1
    Little kids walk by that billboard everyday. Public advertisement should always be censored for the safety of the kids. It's fine on the internet where you have to register and be 18 or older to see it, but this is just appalling. It's porn! No one's naked, but why should little children have to see this kind of crap? God what's everyone's problem lately? Control your hormones, assholes!
  • Alisa 2009/06/19 19:34:27
    I think Calvin Klein...
    Alisa
    I think that it is marketing but bad at that. It's in a public place, not a magazine or something with a controled audience. I have always had a sore spot at big name deisgners who don't do shit but go to a goodwill and slap it on a 5' 11" twig and pass it off as fashion
  • LibbyLou 2009/06/19 16:32:58
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    LibbyLou
    Why? Yeah I know that there are kids but it they are really kids they would not know what the picture is about.....they would think they were wreasling or something. I don't see any problem unleast they are nude I could not care!!!

    Who would sue them any way? A normal person? A company? WHO? I really don't care who they are. They are just money hungery people.

    nude care sue normal person company care money hungery people
  • theshle... LibbyLou 2009/06/21 03:54:51
    theshleepybear
    Kids aren't stupid. They know. I don't even remember a time when my classmates weren't making sex-related jokes. They may have been misinformed, but they are not unobservant.
  • concerned 2009/06/19 03:29:06
    Calvin Klein should be sued or forced to remove the New York billboard...
    concerned
    That is rated x and childern can see it
  • Teddy 2009/06/19 00:42:25
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    Teddy
    I find it perfectly fine and a good advertisement. I do admit that If I saw this that I would want to know what it was for. I will say that it may be inappropriete for children under a certain age but that is for the parents to decide on whether to take their kids by it or not.
  • sara Teddy 2009/06/20 21:40:50
    sara
    +1
    So you should be forced not to go to certain places in your own town just because some asshole company is posting porn all over the place? Yeah, cause that's not wrong. And what if you didn't know the billboard was there? It would just be a lot more convienent if it wasn't there.
  • 마이!? Mai [SJ사랑해요!] 2009/06/18 05:58:18
    I think Calvin Klein...
    마이!? Mai [SJ사랑해요!]
    I durno, but I don't want to be looking at that when I walk down the street, that's for sure, but his stuff has always been racy, so...
  • Peggy 2009/06/18 03:48:13
    I think Calvin Klein...
    Peggy
    +1
    Forget suing. Just embarress the hell out of him till he takes it down. I have NO intentions of ever buying Clavins Jeans. Alway did have ads too racy for me. ANd I am a real open minded pweson, I would just prefer to see it NOT on a bill board and have to try to explain to children why I will not buy them Calvins (besides the fact they are so over priced) or explain why ever thing from jeans to zippers are sold with sex or why my 14 year old can not think it is cute at her age and then tell her at 24 she is a bad girl. At 24 it is not cute. Okay. I hate the ad
  • Icarus326 2009/06/18 02:46:04
    I think Calvin Klein...
    Icarus326
    that was testy but this idea of suing isnt goin to cut it you sue to make up for injustices not just because you see the opportunity
  • Mandiii =) 2009/06/18 01:49:45
    I think Calvin Klein...
    Mandiii =)
    Uhm well I'm not to sure bout the billboard cuz i noe it'll be disturbing for me to see the billboard myself
    Ratha den dat I luv Calvin Klein =)
  • James 2009/06/18 01:31:13
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    James
    Omg...the america family foundation? really? Look..if you don't your kids exposed to it then just tell the youngsters to turn their head.
  • Andrew 2009/06/17 23:48:45
    Calvin Klein should be sued or forced to remove the New York billboard...
    Andrew
    lol your kidding right? Sued? Is that how people deal with everything these days? If anything tell him to take it down or we someone else will if its that annoying or offensive. Though honestly I don't really see a problem with it. When you bring up other things that are out there I don't think a sign is very important at the moment.
  • Feck Sodahed 2009/06/17 23:43:31
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    Feck Sodahed
    +1
    If you want to talk about obscene... these are OBSCENE billboards!
    billboard ad marketing leave calvin klein talk obscene obscene billboards

    billboard ad marketing leave calvin klein talk obscene obscene billboards
  • Queen B 2009/06/17 22:05:58 (edited)
    I think Calvin Klein...
    Queen B
    +2
    has been putting out racy ads since the Brooke Shield's ad about "Nothing comes between me and my Calvin's" and Mark Wahlberg in his underwear. Isn't that part of the appeal of this company - it's edginess? I don't know, is this group The American Family Association aligned with the conservative republicans? Aren't they big proponents of capitalism? Sink or swim, no bailouts, bottom line profits are everything! If so, isn't Calvin Klein a good American company practicing good old capitalism by doing what they need to do to sell their product? Isn't it their right to advertise how they see fit as long as its not pornographic? Kids see so much stuff on TV, movies, internet etc. I don't know if this is much different than those things.

    capitalism sell product advertise fit pornographic kids tv movies internet capitalism sell product advertise fit pornographic kids tv movies internet
  • EricJ Queen B 2009/06/18 13:15:04
    EricJ
    Take the corporation's name out of the pictures, what message does it send?
    What does it say about the people in the picture? How do you relate to them? Subliminal Huh?
  • Queen B EricJ 2009/06/18 16:41:13
    Queen B
    The message it sends is youthfulness, hard bodies, sexiness. Every adult wants to look youthful and sexy. Look at ads for all kinds of products from alcohol to floor covering to cars to perfume. None of them really have a full focus on the product itself - its about the people in the ad and what they look like or what they are doing and how the product makes them look and/or feel whether its young, or sexy, or affluent, etc. That's been the way advertising has been for decades now - it isn't going to change because it works. Subliminal messages are everywhere in print ads, TV and radio. This Calvin Klein ad is no different. Its what people read into it - if they see a pornographic image then that's what they see, but that doesn't mean the billboard is going to come down. Calvin Klein got the buzz he wanted - which is the purpose of advertising. It's much ado about nothing in my opinion.
  • Estick 2009/06/17 21:49:02
    I think Calvin Klein...
    Estick
    +1
    Good publicity! Look someone even made a poll about it.

    Sounds like Calvin Klein knows exactly what they are doing.
  • Fred For All 2009/06/17 21:20:54
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    Fred For All
    +1
    They say this is a free country. Let's try to live up to that.
  • Jon Bergen 2009/06/17 18:07:09
    I think Calvin Klein...
    Jon Bergen
    +2
    Good marketing!

    Of course, that doesn't mean they can't be sued, should be left alone, or shouldn't be forced to remove the sign.

    If concerned citizens want to sue, then they should sue.

    And let the courts decide.

    Meanwhile, this will only mean continued mad publicity for Calvin Klein, validating their ad strategy. Either way, Calvin Klein wins. So, once again...

    Good marketing...sometimes looks like this...


  • EricJ Jon Bergen 2009/06/18 12:15:36
    EricJ
    Sex Sells... vegetables! There are some who would find that add offensive. How about women? Analyze the way the point is made. Who is exploited? What does it say about the people in the add?
  • Jon Bergen EricJ 2009/06/18 20:32:00
    Jon Bergen
    That PETA ad was picked deliberately, to make that very point. It was deemed too outrageous to be run during the SuperBowl, generated a great deal of discussion. Just like the Calvin Klein ad. And drew more attention to itself than a regular ad would have. Just like the Calvin Klein ad.

    Sex sells. Controversy sells. And racy, risque advertising daring to walk the line between "sexy" and "soft porn" has both.

    I'm not here as an apologist for Calvin Klein trying to defend them. Just making the point that their ad, whatever anyone thinks of it personally, works as good marketing. And, in fact, I also stated that the ad's success as good marketing "doesn't mean they can't be sued, should be left alone, or shouldn't be forced to remove the sign" (see the post you responded to, above). That's why I didn't select "Calvin Klein's New York billboard is just good marketing; leave Calvin Klein alone..." That option contained the phrase, "leave Calvin Klein alone."
  • EricJ Jon Bergen 2009/07/08 21:31:12
    EricJ
    publicity is the goal; selling the product is the icing on the cake. It would be nice if consumers would get together and say "I'm not going to be exploited any more!"
    C.K. has been doing it for years.
  • Jon Bergen EricJ 2009/07/09 12:24:43
    Jon Bergen
    Customers standing up to marketers, saying, "We are going to be smarter from here on out, make distinctions based on taste and our idea of what America should try to be, and so you are on notice, marketers: We are NOT going to be exploited any more!"? We would no longer be in America, land of the fast buck, entrepreneurial spirit, self-made man, salesman/huckster, and P.T. Barnum. There's one of us customers born every minute, you know. : )

    But in a larger context, this situation is bigger than America, and bigger than than Gen X or Gen Y, bigger than the modern industrial era. Salacious material, soft and borderline acceptable, as well as the other stuff, goes back to the Egyptians. And probably a lot farther back than that. As soon as the first "moving pictures" were made, there immediately followed the birth of video porn.

    You have the power individually, of course, to say, "I'm not going to be exploited any more!" And should exercise that power if you feel like it. And no doubt others will, too. But, as you can see, plenty of folk will still pay attention to such marketing, keeping the names of those exploitative brands on most people's lips. The proof? Here you and I are, talking about Calvin Klein. It has worked again. : )

    It's the human condition. The Egyptians were part of...""
    Customers standing up to marketers, saying, "We are going to be smarter from here on out, make distinctions based on taste and our idea of what America should try to be, and so you are on notice, marketers: We are NOT going to be exploited any more!"? We would no longer be in America, land of the fast buck, entrepreneurial spirit, self-made man, salesman/huckster, and P.T. Barnum. There's one of us customers born every minute, you know. : )

    But in a larger context, this situation is bigger than America, and bigger than than Gen X or Gen Y, bigger than the modern industrial era. Salacious material, soft and borderline acceptable, as well as the other stuff, goes back to the Egyptians. And probably a lot farther back than that. As soon as the first "moving pictures" were made, there immediately followed the birth of video porn.

    You have the power individually, of course, to say, "I'm not going to be exploited any more!" And should exercise that power if you feel like it. And no doubt others will, too. But, as you can see, plenty of folk will still pay attention to such marketing, keeping the names of those exploitative brands on most people's lips. The proof? Here you and I are, talking about Calvin Klein. It has worked again. : )

    It's the human condition. The Egyptians were part of it, and so are we. Only a change in the fundamental nature of human beings could make this phenomenon -- aka "sex sells" -- go away.
    (more)
  • EricJ Jon Bergen 2009/08/04 16:11:19 (edited)
    EricJ
    Check it out.

    Scary stuff! We are a wash in advertising and social engineering!
  • Jon Bergen EricJ 2009/08/04 19:18:17
    Jon Bergen
    Wow - interesting. Thanks.
  • 661 2009/06/17 16:39:45
    I think Calvin Klein...
    661
    I don't think he should be sued but if he is trying to sell jeans he should show them putting them on not off
  • sara 661 2009/06/20 21:44:03
    sara
    Good point, haha.
  • Darkmoonlove 2009/06/17 15:34:30
    I think Calvin Klein...
    Darkmoonlove
    +1
    Why dont they make a billboard With people wearing clothes?
  • Suzie1001 2009/06/17 14:13:33
    Calvin Klein should be sued or forced to remove the New York billboard...
    Suzie1001
    +2
    To many young children are exposed to this ad. It need to be removed. That is totally not cool.
  • Shay 2009/06/17 13:44:27
    Calvin Klein's New York billboard ad is just good marketing; leave Calvin Kle...
    Shay
    Conservatives should get over this for sure!! I would much rather my kids see this than some of the porn i know kids sneak into school...come on, it's the new millenium...a small dose of sexuality is healthy for adults old enough to understand it...it think this is beautiful art and nothing worse than many ad campaigns that have been publicized and put out there for the world to see previously
  • theshle... Shay 2009/06/21 04:02:47
    theshleepybear
    Do you even know what you are talking about?

    Conservative: disposed to preserve existing conditions, institutions, etc., or to restore traditional ones, and to limit change.

    Yep, limiting change is totally the same thing as not liking porn in public venues.

    Secondly, what the hell kid do you know sneaking porn into school? They would have to be a failtastic loser. (Not to mention stupid.) School is for learning, not jacking off, skuzzbags.
  • Xuvy 2009/06/17 12:51:07
    Calvin Klein should be sued or forced to remove the New York billboard...
    Xuvy
    +2
    Damnit I looked so good in my CK's...BOYCOT.
  • EricJ 2009/06/17 12:44:27
    Calvin Klein should be sued or forced to remove the New York billboard...
    EricJ
    +3
    Calvin Klein has no concern for people or the negative influence the adds may have on young people. It's obvious that they are only concerned for sensationalism and profit.
    Remember, this is ADVERTISING not art. The goal is to create traffic in the stores.
    Not an appreciation for creativity and beauty.
    Art is about truth; Advertising is about lies.
  • FRED EricJ 2009/06/17 22:50:25
    FRED
    wrong!
  • EricJ FRED 2009/06/18 12:21:04
    EricJ
    How so? Who is the corporation selling to and how is it doing it? Does the general public need to see that to buy jeans? Think of that for a minute! The add is selling jeans! Or, is it a question of social engineering?

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