
Would you start your day with Mountain Dew's 'breakfast' drink?
L.A. Times
2013/02/11 20:00:00
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How would you like to start your mornings with an ice-cold Mountain Dew? Yow. But that's exactly what Pepsico, owner of the brand, wants you to do. The company today announced the debut of Mountain Dew Kickstart, a caffeinated juice drink it hopes will be a viable morning alternative to coffee or tea.
It's no surprise that Mountain Dew -- already long-known for it caffeine content -- is attempting to get into the breakfast drink market, said Jeff Klineman, editor of the BevNet online and print trade publications. "For a long time before energy drinks, there was Mountain Dew," Klineman said. "It was the official drink of gamers and truckers before Monster and Rockstar came along."
The only surprise, he said, was that it took Mountain Dew so long to come out with an official breakfast drink. Already on the market are caffeine-juice combinations Monster Khaos and Rockstar Punched.

It's no surprise that Mountain Dew -- already long-known for it caffeine content -- is attempting to get into the breakfast drink market, said Jeff Klineman, editor of the BevNet online and print trade publications. "For a long time before energy drinks, there was Mountain Dew," Klineman said. "It was the official drink of gamers and truckers before Monster and Rockstar came along."
The only surprise, he said, was that it took Mountain Dew so long to come out with an official breakfast drink. Already on the market are caffeine-juice combinations Monster Khaos and Rockstar Punched.

Read More: http://www.latimes.com/business/money/la-fi-mo-mou...
Top Opinion
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kick2head 2013/02/12 00:33:01No



















with coffeemate please.
"I prefer Poland Springs."
Hmmmm.....
Although if this is just Mountain Dew AM in a can, I will be sorely disappointed.
I prefer to start my day in a strong and steamy sort of way...