Would You Play Pizza Roulette?
SodaHead Living
2012/03/13 21:44:38
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312 votes
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236 votes
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We're usually down for any challenge that involves an excuse to eat pizza, but we're not so sure about this one. A New Zealand pizza chain called Hell Pizza has come up with a clever new promotional campaign. To play "Pizza Roulette," you let the restaurant know you're interested -- then they’ll put two drops of the "hottest chili known to mankind" on your slice, Time reports.
As you can see on the poster, their slogan is: "It doesn’t cost. But someone pays." And that person is you, if you dare to take the challenge. Hell Pizza claims the Roulette sauce has "the same kick as police pepper spray" and is 1,000 times stronger than a jalapeño pepper. They also claim they will not be responsible for "loss of mental faculties, emotional damage, eye bulge."
But this promotional video, which Hell Pizza shot with the Wellington Firebirds cricket team, doesn't look so scary. The guys are paying the price -- sort of like when you eat too much wasabi or a hot pepper -- but they're still laughing about it. So how bad can it be?
As you can see on the poster, their slogan is: "It doesn’t cost. But someone pays." And that person is you, if you dare to take the challenge. Hell Pizza claims the Roulette sauce has "the same kick as police pepper spray" and is 1,000 times stronger than a jalapeño pepper. They also claim they will not be responsible for "loss of mental faculties, emotional damage, eye bulge."
But this promotional video, which Hell Pizza shot with the Wellington Firebirds cricket team, doesn't look so scary. The guys are paying the price -- sort of like when you eat too much wasabi or a hot pepper -- but they're still laughing about it. So how bad can it be?
Top Opinion
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Jay Calderone 2012/03/14 02:45:41
I would like to see some do well while doing the challenge but me compete not really.
I am weak and jelly like.
jalapenos arent even hot.
that guys accent was though ;D
its was a bit torturous watching that vid when im craving pizza but on a diet. hoho.