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The 'Mindy Project' Creates Fake Tinder Profiles for Lead Characters on the Show: Clever or Obnoxious?

Aly1234 2014/01/02 18:49:30
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Tinder is a popular mobile dating app that until now, has not had much room for posting advertisements. However, the Fox television show "Mindy Project" thinks they have found a way to advertise themselves. Two characters from the show were given fake profiles for other users to "match" with.

The lead character, Mindy, along with another character, Danny, were shown as potential matches for those using the app. If you swipe right (meaning you like them) a message appears from the character with a youtube link for the show.


M.K. West/Twitter.com

A lot of users are complaining about the blatant advertising saying that it is more obnoxious than clever.

What do you think Sodaheads? Is this type of marketing pretty brilliant, and outside the box or is it ultimately pretty obnoxious? Another big worry is that this will be so effective, other television shows will follow suit. If you are on Tinder, would you mind seeing a bunch of fake profiles?

Too bad "Dexter" didn't have this idea when they were still on the air...

Read More: http://valleywag.gawker.com/tinder-is-advertising-...

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  • Burnjuan 2014/01/08 04:33:13
    Obnoxious
    Burnjuan
    Tricks to bolster bad shows...
  • Hannah6568 2014/01/08 00:10:54
  • Studied 2014/01/07 02:42:14
    Obnoxious
    Studied
    No different than all the fake twitter followers the president and first lady havel. They set the example for the rest.
  • John Paul Allen 2014/01/06 21:36:50
    Obnoxious
    John Paul Allen
    It's stupid.
  • Red Omega 2014/01/06 17:02:49
    Clever
    Red Omega
    Pretty good PR idea.
  • Resp 2014/01/06 13:52:30
  • SundayS... Resp 2014/01/07 17:19:43
  • Resp SundayS... 2014/01/07 19:12:13
    Resp
    I challenge you to show me where in the question it literally says "it's a tv show."

    I'll be back tomorrow.
  • SundayS... Resp 2014/01/07 23:15:34
    SundayStoleYourCookieDough
    However, the Fox television show "Mindy Project" thinks they have found a way to advertise themselves.

    have a nice day. ouo
  • Executor 2014/01/06 05:45:43
    Obnoxious
    Executor
  • harasnicole 2014/01/06 03:07:41
    Clever
    harasnicole
    What's Tinder? Oh, a dating app. Never mind.

    It's neither, just stupid.
  • Janus 2014/01/05 14:29:56
    Clever
    Janus
    I would be pretty proud of that idea.
  • Fiona Auditore 2014/01/05 14:29:44
    Clever
    Fiona Auditore
    I actually think it's kinda cute
  • Hello 2014/01/05 10:59:01
  • Tiah 2014/01/05 10:39:41
    Clever
    Tiah
    It's funny the mindy project is a really great show as well
  • Gxoxo Tiah 2014/01/07 18:28:45
    Gxoxo
    I love that show. I think men wouldn't like it as much as girls though.
  • Tiah Gxoxo 2014/01/09 16:21:44
    Tiah
    Yeah I guess but I mean Mindy is awesome everyone should just watch that show I hope it doesn't get cancelled:s
  • revbh 2014/01/05 07:21:22
  • spiritgal33 2014/01/05 00:09:53
    Obnoxious
    spiritgal33
    lame
  • Lillie865 spiritg... 2014/01/05 00:41:20
  • granada 2014/01/04 17:53:11
    Clever
    granada
    It's clever. Producing controversy to draw attention.
  • Diane4365 2014/01/04 17:08:54
  • Skylane Diane4365 2014/01/04 20:38:11
    Skylane
    I just sell drugs, so no thank you.
  • nygiants52 2014/01/04 13:54:17
    Clever
    nygiants52
    It's clever and it doesn't really mess up the app. All you have to do is not like the picture which takes all of 2 seconds. Not a big deal.
  • Dave 007 2014/01/04 12:58:16
    Obnoxious
    Dave 007
    Don't care about the show.
  • cranejumper 2014/01/04 12:38:37
    Obnoxious
    cranejumper
    sick
  • Cleaver62 2014/01/04 10:54:51
    Clever
    Cleaver62
    I guess it is a clever idea that didn't work because I still have no idea what the Mindy Project is... nor do I really care.
  • Mindy 2014/01/04 02:55:37
    Obnoxious
    Mindy
    +1
    My name is Mindy and I find it obnoxious that there is even a show that has the same name as me.
  • Bob Rob... Mindy 2014/01/04 05:27:53
    Bob Roberts
    Work it girl. Don't be a hater.
  • TheAsianDiva85 2014/01/04 01:48:58
    Obnoxious
    TheAsianDiva85
    +1
    It is obnoxious and stupid....
  • AM 2014/01/04 01:04:46
    Obnoxious
    AM
    +1
    What's the difference between creating fake desperate fictional characters and what one displays as themselves on any dating site? No less pathetic IMHO.
  • japanfan 2014/01/04 01:01:30
    Obnoxious
    japanfan
    +1
    Obnoxious that they disguised an advert for something else. But I find it funny that people bother to try and find romantic relationships and stuff like mobile apps.
  • Bob Rob... japanfan 2014/01/04 05:28:22
    Bob Roberts
    Desperate people do desperate things.
  • Eden Andalus 2014/01/03 22:27:25
    Clever
    Eden Andalus
    I gave up on the show anyway..it's too Mindy-serving
  • BuggaBoo 2014/01/03 11:09:21
    Obnoxious
    BuggaBoo
    +1
    false advertisement: shut it down
    this is a serious act of desperation
  • Kenny ABRON 2014/01/03 09:48:20
    Clever
    Kenny ABRON
    +1
    never thought of that
  • carlton999 2014/01/03 03:35:48
    Clever
    carlton999
    very smart....good free advertising.
  • raelene 2014/01/03 02:40:04
    Clever
    raelene
    +1
    I don't have anything against it, although it may be because i don't use Tinder, but i like how they didn't limit themselves to boring advertising. However, if multiple companies go on there to the point it is just stupid (i.e. two stores combining) then yea, i would have a problem, but i don't think it will go that way.
  • Psychology101 2014/01/03 00:01:14
    Obnoxious
    Psychology101
    +1
    So obnoxious...
  • EmoKiss:3 2014/01/02 23:59:49
    Obnoxious
    EmoKiss:3

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