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The average cost of a high school prom has risen to $1,139. Do you think the cost has gotten out of control?

ABC News U.S. 2013/04/25 19:00:00
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The prom is making a big comeback. The recession forced parents and teens to cut back on spending for the annual high school dance, but wallets are finally opening again. "Dresses are more elaborate," says Marshal Cohen, chief industry analyst at market research firm NPD Group. "They are now buying two pairs of shoes, one to go to prom and one to dance in."



"This crop of kids cares about prom," says Cohen. And so do the parents, who see the dance as a rite of passage. The pressure to help give teenagers a memorable night is high. "You don't want your kid to be the only kid who doesn't have what the other kids have," says Kit Yarrow, a consumer psychologist and professor at Golden Gate University.

Prom spending is expected to rise this spring to an average $1,139. That's among families who are planning to spend some money to attend the annual affair, according to a survey of 1,025 parents of prom age teens by payment processor Visa Inc. and research company Gfk. Not included in the average were 12 percent who said they wouldn't spend anything on the prom. A majority of parents with teenagers surveyed were still unsure how much they'd spend.

Read More: http://abcnews.go.com/Health/wireStory/prom-spendi...

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  • Blessed Sheep Gone Wild! 2013/05/03 14:24:35
    No
    Blessed Sheep Gone Wild!
    +1
    what is out of control are the parents that allow these kids get to high school age and still not have a concept of the value of money. They are your kids. you have the right to control them... exercise your rights and stop complaining about your own failures as if it is someone else's responsibility.
  • LockiNinja 2013/05/03 04:34:36
    Yes
    LockiNinja
    +1
    It's out of control because the parents let it get that way. Why spend $100 on dress when there's another one that looks just as nice and cost half as much? Why rent a limo when you can just take a car?why go get your hair and make up done when you can do your own? With as many siblings as I have, my parents would have gone broke if they tried to spend over $1000 dollars on all of us. Seriously people? Why should you spend the money to go to the schools gymnasium for a stupid, judging dance that you won't even enjoy. If you ask me, me and my friends would have much better time just getting a cheap dress, a date, and go skating. Hell, I would have a better time a Chuck-E-Cheeses than at prom.
  • Everchangingformation 2013/05/03 00:11:28
    Yes
    Everchangingformation
    +1
    It may be out of control, but it's also a choice.
  • Zed 2013/05/02 23:52:43
    Yes
    Zed
    +1
    people waste to much money. i never went to my prom cause i had more improtant things to spend em money on
  • Shiyorisama 2013/05/02 22:57:05
    Yes
    Shiyorisama
    +1
    I've never gone to my prom, it's a waste of money.
  • NikkiNak111 2013/05/02 22:09:02
    Yes
    NikkiNak111
    +1
    My Junior prom was last weekend and I didn't go I stayed home and wrote a 6 page research paper for my english class...
  • vinnysmom1221 2013/05/02 21:21:45
    Yes
    vinnysmom1221
    +1
    "You don't want your kid to be the only kid who doesn't have what the other kids have," there is NOTHING that ALL the other kids have, I did one prom. My dress was like $50, my date and I went with his friend to a 50'a style burger place they worked at, went to the dance and went bowling. All in one of their cars. After gas and tickets the 4 of us probably cost less than $500 and it was amazing! Parents should be more worried about their kids making memories from a good time than having what everyone else has.
  • Just Peachy 2013/05/02 20:05:46
    Yes
    Just Peachy
    +2
    I spent $85.00 ....that paid for material, pattern for dress, accessories, and corsage that my aunt made for me. It was beautiful.. : )
  • PapaBC 2013/05/02 14:37:37
    Yes
    PapaBC
    +2
    I simple Dress or Suit, a meal out + prom tickets. Use your own car or mom and dads. After prom - Keep it simple.
  • Untouched 2013/05/02 09:25:15 (edited)
  • adeline... Untouched 2013/05/02 22:26:43
    adeline hunt
    +2
    I love the dress ontop
  • Untouched adeline... 2013/05/03 10:51:26
    Untouched
    +2
    it's very beautiful, i wish i had it <3
  • Mike 2013/05/01 16:05:13
    Yes
    Mike
    +2
    That would make a good economic indicator: The Adjusted Cost of Prom Index lol
  • electricdude 2013/05/01 07:42:34
    Yes
    electricdude
    +3
    One of the reasons I skipped the whole prom thing was because I figured with the money that I would be spending on that "memorable moment" at the school dance I could travel somewhere or do something that is truly unique and much more memorable.
  • Mike electri... 2013/05/01 16:06:13
    Mike
    +1
    I'd agree. No date is worth that kind of outlay! lol
  • freakoutnow... cuz mom's here 2013/05/01 03:28:06
    Yes
    freakoutnow... cuz mom's here
    +2
    Yep. I thought my prom was a little expensive back a little less than a decade ago. Now it is really out of control.
  • Maria 2013/05/01 01:21:24
    Yes
    Maria
    +2
    Why Can't Students young girls learn how to sew Prom Dress.,,,what is wrong with saving than wild spend..

    School got to set up an 2013 school prom the proper how to dance and talks and not to be nasty...parents should show up and give them tips..instead of their own idea too far fetch of their high strung sexual level..No Fathers want their daughter to come home late or not coming home at all can cause worry...like car accident or some can happens..it is best to have all students to learn what is proper way to do in prom and what does it means to have prom for? it is not means sex or motel thing..
  • Lady Gothika 2013/05/01 01:15:16
    Yes
    Lady Gothika
    +3
    If i last that long in school and dont drop out, i would probably just get a $100 Victorian Gothic dress and a pair of combat boots O_O"
  • kitkat42 2013/04/30 23:22:42
    Yes
    kitkat42
    +1
    Obscene! The kid better have a good job.
  • cjd 2013/04/30 19:36:18
    Yes
    cjd
    +1
    ridiculous!
  • **StarzAbove** 2013/04/30 19:31:12
    Yes
    **StarzAbove**
    +4
    That's ridiculous....it's just a school dance, not a wedding.
  • Garciat... **Starz... 2013/05/01 02:46:46
    Garciataria
    +3
    THANK YOU! Can you please tell that to all the girls at my high school who are having ridiculous "promposal" expectations?
  • **Starz... Garciat... 2013/05/01 02:47:38
    **StarzAbove**
    I wish I could, maybe you could just pass my comments on to them.
  • Garciat... **Starz... 2013/05/01 02:48:49
    Garciataria
    +2
    I'm just glad my senior year of high school was the last sensible one... guys had the courage to just ask, and girls said yes. Nothing fancy.
  • **Starz... Garciat... 2013/05/01 02:52:08
    **StarzAbove**
    Parents should just say no to all the extravagance....it's just one night.....and then all that money is wasted.
  • Garciat... **Starz... 2013/05/01 22:20:57
    Garciataria
    +2
    The only reason I would ever shed some money for my kids on prom... is probably because it is a once in a lifetime event. However...

    As the dad of a son, I won't approve of him spending any money on any promposal.

    As the dad of a daughter, I will make sure I teach her never to have expectations so high she expects a promposal.

    (I'm not a dad yet, but I'm just saying when I become one.)
  • Mike Garciat... 2013/05/01 16:08:00
    Mike
    Just tell them that they really ain't worth all that! lol
  • Garciat... Mike 2013/05/01 22:21:22
    Garciataria
    +1
    Mind you, I REALLY wanted to!
  • Jan Haskell 2013/04/30 19:30:31
    Yes
    Jan Haskell
    +6
    I love proms .... but it's not their wedding day, for heaven's sake.
  • **Starz... Jan Has... 2013/04/30 19:31:55
    **StarzAbove**
    +3
    I agree. And I've seen some lovely dresses today when I was out shopping and they were a lot cheaper.
  • Garciat... Jan Has... 2013/05/01 02:47:33
    Garciataria
    +3
    Like I said to **StarzAbove**:

    THANK YOU! Can you please tell that to all the girls at my high school who are having ridiculous "promposal" expectations?
  • Jan Has... Garciat... 2013/05/01 13:37:07
    Jan Haskell
    +3
    I think you guys need to get together and agree to ignore these outrageous demands ... just go back to asking for a date in the normal fashion :)
    good luck
  • Garciat... Jan Has... 2013/05/01 22:21:47
    Garciataria
    +3
    Thanks! Thankfully my prom year has come and gone.
  • The Third Reich 2013/04/30 19:12:13
    Yes
    The Third Reich
    +4
    I wore a tux I already owned, just went and got it done up a bit, and I'm not quite sure how much my date spent but I know it was less than $600, and her dress was beautiful. Do you know how much I could buy or save up for with that? Why spend so much on a single day that you're probably gonna forget about in the next 5-10 years anyway. My prom was 5 maybe 6 years ago and it was fun but not worth going broke.
  • adeline hunt 2013/04/30 17:35:00
    No
    adeline hunt
    +2
    I spent like $450 for my prom dress, that not a lot for prom
  • vinnysm... adeline... 2013/05/02 21:24:42
    vinnysmom1221
    +1
    $450 on a dress!? My wedding dress was $350 and that was too much, my mom bought the one I wanted behind my back!
  • adeline... vinnysm... 2013/05/02 22:24:49
    adeline hunt
    +2
    well It was my mother really..she likes to say I want my children looking good so yeaup
  • vinnysm... adeline... 2013/05/03 00:36:14
    vinnysmom1221
    +1
    Sorry if that sounded rude I just cannot spend that much on clothing.
  • adeline... vinnysm... 2013/05/03 00:49:22
    adeline hunt
    +2
    no offence taken (:
  • kotabear 2013/04/30 08:43:53
    Yes
    kotabear
    +2
    My prom is this Friday!!!! :D And I know that I did NOT spend NEARLY that much. I'm trying to save for more important costs.

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