Sweethearts Candy Tweeted for Valentine's Day
- 2010/01/28 04:15:04
- Read all 24 opinions
According to a press release, “Sweethearts will feature new fruity flavors and bright colors, printed with modern sayings chosen by America …. [via] an online consumer contest that asked Americans what they wanted to see on their Sweethearts. Favorite sayings that made their debut in years past, such as ‘Fax Me’ and ‘Email Me,’ will now be replaced with phrases for new technologies including ‘Tweet Me’ and ‘Text Me.’”
And, in a schmaltzy-yet-genius marketing move, the company has also teamed up with Apple and Twitter to provide consumers the opportunity to send a “digital box of Sweethearts.” Here’s how it works:
Without a doubt, Twitter is changing the world, for the better (think Haitian earthquake survivors) and for the worse (think clueless mother who tweeted her son’s death). And in the interest of full disclosure, although initially skeptical of it, I do consider myself a fan, for the reasons explained here. However, I’m just not sure Americans are ready to have Twitter encroach upon their Valentine’s Day experience.
Take the history of the candy, for example:
Sweethearts have been a Valentine's Day tradition since President Abraham Lincoln was in office. In fact, the concept of conversation motto hearts dates back to the 1800s when printed sayings on colored paper were placed in "Cockles," small crisp candies formed in the shape of a scalloped shell. In 1866, Daniel Chase … invented the process which allows the sayings to be printed directly on the candy. Some of the original phrases include "Be Mine," "Be Good," "Be True," "Kiss Me" and "Sweet Talk."
Compared to its genteel ancestors, the phrase “Tweet Me” sounds like an obscene gesture. I know America voted for it and all, but I’m calling an audible. This Valentine’s Day, go ahead and eat your Sweethearts if you can (I can’t stomach the things, personally). But boycott “Tweet Me,” and maybe throw in “Text Me” for good measure. Some things in this life are still sacred, and chalky candies offering a romantic crutch to the socially awkward among us should be no exception.
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