Study: Brain Objectifies Women as Body Parts, Men as Whole: Is Objectifying Women Natural?

But it's not you; it's society (groups of people) and its response to a women's appearance which cause her to make it a priority. And if you didn't know, society sets tons of unwritten rules and exerts pressure for people to follow them; such that, when a person doesn't fit in these standards, they are called weird, creep and all kind of names, as in punishment for defying the widely accepted norms. Many cultures different than our own also are perceived as weird because their ways are different than those we grew up seeing as "normal." In ancient times, people who dared to defy societal norms by being different were even killed for this; but you don't have to see too far, look what happens when someone admits to be gay in an Islamic country (they have 2 options, either change their sex and conform to the female-&-male-only norm or be severely punished.) You are underestimating the power of society and its influence over our own behaviors, whether gender-related, socioeconomic, religious, educational, or you name it, but that is so because you see things through cultural lenses instead of from outside the box. Anyway, recently, it's also all the marketing campaigns by companies promoting their beauty products which are targeting women to buy and hence they do one or other thing with respect to their looks.

But how do you know it has always been this way though? Have you traveled in time? Give a glance to different cultures at different points in time, and you'll see that many men have given equal importance to their appearance as the women of their time have, and men have not been the only providers of their homes either. It's NOT natural.