'Strip for Likes' Campaign: OK or No Way?
Living 2012/04/13 21:00:00
This could be the beginning of a dangerous trend. The Amsterdam branch of fashion brand, Stüssy, is encouraging fans to click the "like" button on photos of a sexy model on their Facebook page. The more "likes" a photo receives, the more clothes the heavily dressed model in the photo will take off. In other words, this chick is digitally stripping for "likes."
Is the campaign clever? Without a doubt. Degrading to women? Some says yes. Plus, as some point out, it could be in violation of Facebook’s Terms of Service. Facebook’s promotional guidelines read, "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion." What do you think of the "strip for likes" campaign? Is it a genius way to get clicks and likes? Or just plain tacky?
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