Starbucks Wants to Sell You a $450 Steel Gift Card: Is It Catering to the One Percent?

AdriHead 2012/12/06 00:00:00
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Starbucks is really upping the ante lately. First, the popular coffee shop unveiled its new $7 cup of coffee and now, it's trying to sell us a $450 gift card made of steel! The Starbucks Metal Card comes pre-filled with $400 worth of java (the extra $50 is for the amount it costs to produce the steel card itself), which probably means a year's supply of lattes... Oh, who are we kidding? That's like 80 lattes.

But at least the popular coffee chain knows that it's catering to a high-end clientele, because it's only making about 5,000 steel cards. Though $400 worth of coffee sounds pretty awesome as a holiday gift, we can't help but think who will actually buy the thing. Do you think Starbucks is catering to the one percent a little too much lately?

First a $7 cup of coffee. Now a $450 gift card. For the Starbucks (SBUX) aficionado on your holiday gift list, consider the coffee chain's latest offering: the Starbucks Metal Card, a gift card made out of steel.
offering starbucks metal card gift card steel card continue reading

Read More: http://finance.yahoo.com/blogs/the-exchange/starbu...

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Top Opinion

  • Vitalani 2012/12/06 01:24:05
    There are plenty of wealthy people who aren't considered "the 1%" who would gladly give this as a Christmas gift. And even if it were "catering to the 1%", I wouldn't see a problem? Who cares? What's wrong with that??

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  • macy 2012/12/16 06:45:03
    It is not cheap, but that is because it makes good, quality coffee. I wish there was a "kind of" option: I agree that it does cater to middle class and upper class families more, but this "one percent" business is crazy. It makes it sound really political - people are just finding more reasons to hate the "one percent".
  • TidBit 2012/12/16 04:13:55
    If you want it and can afford it, buy it. If you want it and can't afford it, whine that it caters to "rich people."
  • Tennessee3501 2012/12/13 05:34:06
    For their prices the men should get hookers with their coffee and the women should get male gigolos!
  • Ramón 2012/12/09 20:08:44
    Starbucks, the upscale Sharper Image of coffee. I just buy black when I go there, Plain. nothing in it, black coffee.
  • Dave 007 2012/12/09 12:43:43
    Dave 007
    No, Starbucks caters to the morons who are brain washed to think that they HAVE to spend big buck for a cup of coffee or what ever.
  • Preplovesyou 2012/12/09 05:41:57
    Of course. I don't have a problem with it though.
  • T 2012/12/08 19:44:44
    ... but I don't think any one has a problem with it. It's fine by me, and I would never even consider buying this gift card.
  • T A 2012/12/08 19:19:31
    T A
    Firstly, this 1% thing is one of the stupidest memes (I even hate that word) ever. Secondly, this is simply a business trying to market a product to its customers. The more people that buy them the easier it is for the company to predict future costs and sales.
  • addie 2012/12/08 01:30:51
    Maybe not. i am not sure.

    I do not understand paying 50 for the making of the card itself. You can give a coffee lover a 450 dollar starbucks card, worth 450 dollars and they are really nice, why give the chain the extra 50 for nothing. What am I missing here?
    Also there is no way, it cost them 50 bucks a card to make.
  • TasselLady 2012/12/07 21:48:58
    And I'm sure not in that 1%.
  • GrandmaLou 2012/12/07 21:46:52
    This is insane! We are in a hard time folks. A good cup of java at home is just as good. Toss in a good creamer, or hot cocoa mix, or cinammon (sp?), and well, home brood is good.
  • TasselLady GrandmaLou 2012/12/07 21:50:23
    Amen! I'm all for that. I have hot cocoa at home and all ten packages cost me only a 1.99 if that. We poor people can only do the best we can!
    I m doing the best I can
  • Sheled Umlal 2012/12/07 21:35:30
    Sheled Umlal
    "the extra $50 is for the amount it costs to produce the steel card itself"
    Hmm... I doubt that. The raw material costs less than $1!!
  • addie Sheled ... 2012/12/08 01:32:29
    Yes, I was thinking that myself. Unless they paid someone 10,000,000 to design the thing.
  • macbeth 2012/12/07 20:00:28
    I don't use Starbucks now. They have recently been rumbled for not paying any tax in the UK, in fact they claim to make a loss.
    Part of the unacceptable face of capitalism.
  • Andre macbeth 2012/12/07 20:28:43
    Well in fact, I believe that they work at a loss in the UK with all the taxes and whatsnot. BUT, that is maybe just the reason they choose to go to the UK, or Europe for that matter, as do a lot of big US companies - to have a taxwriteoff. This is a nice face of capitalism because that way you poor buggars in Europe are able to enjoy the good things.
  • macbeth Andre 2012/12/07 20:36:29
    It's a tax scam, pure and simple. All the profits go in 'royalty payments' to a shell company in the Netherlands.
    They have now agreed to start paying corporation tax because so many customers stayed away in protest.
  • Theresa2000 2012/12/07 19:57:15
    Maybe so? And so what?
  • Tim 2012/12/07 19:31:18
    Rich pricks. Corporate fat cats. Smug bastards with your scarves and your laptops. Getting all dressed up for a trip to the coffee shop. Sitting alone at a table for four. Pretending. Always pretending.
  • GrandmaLou Tim 2012/12/07 21:49:01
    Gotta smile. It does seem this way at times eh!
  • Gone Away 2012/12/07 18:31:03
    Gone Away
    Huh, Outlaw Motorcycle Clubs wont buy them!
    1 percenter  outlaw motorcycle
    1 percenter  outlaw motorcycle
  • zbacku 2012/12/07 18:14:32
    But, I would never go to Starbucks. Not only do I do not drink coffee, I could never afford it. This is America and it is still OK to price yourself out of business.
  • Doc Holiday 2012/12/07 16:39:03
    Doc Holiday
    No ! Just good marketing.
  • glj 2012/12/07 16:35:22
    I may buy one for myself. If you can afford it why not. If you cannot, who cares.
  • addie glj 2012/12/08 01:33:53
    If it is just for yourself get the regular card because then all 450 bucks will go to you.
  • Mike 2012/12/07 14:42:03
    So what if they are ? This is America. I can't do with my own business what I see fit as doing ? You don't like them ? Don't shop there. This coming from a guy who doesn't have pot to pee in and has been out of work a long time. Liberals have the whole country on this hate the rich kick.
  • GrandmaLou Mike 2012/12/07 21:52:41
    I do not hate the rich, but I am guessing you are correct, Mike. I do my own coffee at home. Scent in the kitchen, lovely along with a bit of breakfast food. When I was in WA State, I found I liked Seattle brand of coffee more so than Starbuck. I also find McD coffee equally as good as Starbuck. But I rarely buy coffee outside the can that I bring home.
  • Mike GrandmaLou 2012/12/09 11:53:01 (edited)
    Yes I too love the smell of coffee in the kitchen in the morning. Some of my best memories of childhood are related to the coffee smell coming from the kitchen when my grandfather who is now passed away would be making coffee in the kitchen.

    it can be expensive buying a cup of coffee already made out of the house. Especially at Starbucks where they charge $2 a cup. Some place more than that. That's not a lot of money if you buy one cup. But over time it adds up.
  • Dawnatilla the Hun 2012/12/07 14:27:17
    Dawnatilla the Hun
  • Michelle 2012/12/07 13:57:54 (edited)
    That is roughly 100 cups of coffee and that is fairly modest as I'd assume most starbucks faithful make their way through that in a matter of months. I participate in their "gold" gift card and I refill it in increments of $10, I would imagine that I've filled it more than 45 times in the 2 years I've been using it. Dropping $450 on an SB card sounds kinda crazy at first but the reality is that you probably spend it!
    Additionally this is like saying that BMW is catering to the "1%"; if you can afford one--great! If not, keep moving!
  • Gil 2012/12/07 13:43:42
    Probably yes. But if they can get away with it, more power to 'em. they've included me out. This hick ain't goin to Starbucks no more. There are better local coffee bars locally anyhow.
  • QueenOfUniverseNataliaRoschina 2012/12/07 10:39:36
    Starbucks is killing the environment with environmental pollutuion (paper cups, plastic cups, etc.) and giving people potential cancer and illnesses through coffee (which is a drug) addiction. Milk also is a big cause of breast cancer and many other illnesses (latte contains milk for example). That is not counting all the vaccines and cattle growth hormones injected into cows which produce milk for Starbucks. I'm 41 and I quit all coffee, dairy products and Starbucks 2.5 years ago. Starbucks is a drug disposing gang for poorly educated or low intellect people. Don't be a slave to them- take care of you blood by keeping it clean and your health. Starbucks will only make you blood and brain dirty (as blood flows into brain). "Change Your Brain, Change Your Life" book written by a medical doctor shows photos of holes in the brain brain damage caused by caffeine in coffee (just like tobacco and alcohol and other drugs) starbucks china study caffeine side effects
  • Sailor ... QueenOf... 2012/12/07 18:38:23
  • Ian 2012/12/07 07:17:26
    And if i did have that money i would not spend it on a card, my father would raise from the grave and ask if i have gone of my rocker.
  • GrandmaLou Ian 2012/12/07 21:54:07
    Good father and good child. :-)
  • Ian GrandmaLou 2012/12/08 07:37:09
    I pray to god that i never have so much money i value nothing.I know people like that and its sad.
  • JulianDranitsaris 2012/12/07 06:52:30
    who the hell wants 7$ coffee?
  • stevmackey 2012/12/07 05:51:24
    They don't think that price is too high. Their coffee is not as good as my homebrewed Cafe LaLlave. They do not even support our troops. Barney's coffee was always better.
  • Torchy 2012/12/07 05:35:25
    I know people who would use that up in 3 months, $7 or not; and they're definitely not in the 1% -- which may or may not have something to do with their coffee habits.
  • postmamy 2012/12/07 05:12:51
    do they even M&A; deal with a Lone -star or goldman sachs ?

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