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Starbucks Introduces Environmentally-Friendly $1 Reusable Cups: Brilliant or Bad Idea?

Living 2013/01/07 02:11:03
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As part of their plan to be more eco-friendly, last week Starbucks rolled out $1 reusable mugs. Paper cups are still available for free but the company hopes to significantly reduce their environmental waste by cutting down on the number of paper cups making their way landfills. Long ago, Starbucks announced that they wanted to serve at least 25% of their drinks in reusable cups by the year 2015. However, the company is now aiming for a much more modest 5%. This goal seems attainable considering that in 2011 the company served 2% of their drinks in reusable cups.

Since 1985 Starbucks has provided a 10-cent discount to customers who bring their own reusable cups. With this policy still in place, the $1 mugs will pay for themselves after 10 uses. So far, Starbucks has tested the program with success in the company’s hometown Seattle as well as other parts of the Pacific Northwest. However, as this region is more environmentally friendly than most, it will be interesting to see how the program plays out in the rest of the country.

What do you think SodaHeads? Are Starbucks’s $1 reusable plastic cups brilliant or a bad idea?

Read More: http://newsfeed.time.com/2013/01/03/starbucks-intr...

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Top Opinion

  • whipnet 2013/01/07 07:12:17
    Bad Idea
    whipnet
    +8
    Hmmm.... A large corporation trying to make a difference in the environment? OR a large corporation trying to profit from the cups as well as pick up some free media advertising?....

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  • Jeff 2013/02/17 03:14:51 (edited)
    Brilliant
    Jeff
    Good news ! Now, I wish someone would work on plastic bags and fishing lines and hooks.

    . fish line duck  injuries
  • Dave 007 2013/01/13 13:00:39
    Bad Idea
    Dave 007
    Just another way for Starbucks to suck the money out of your wallet.
  • handimom 2013/01/11 06:58:00
    Brilliant
    handimom
    Brilliant business move. Most people don't realize that the free paper cups can be reused a couple times if you don't submerge them in water. Many will toss the $1 cup out of habit or without thinking when cleaning out. So it is a great business move.
  • Aqua Surf BTO-t-BCRA-F 2013/01/09 22:53:31
    Bad Idea
    Aqua Surf BTO-t-BCRA-F
    Who washes the cup, wasting water and electricity? This is just another way for Starbucks to rake in more money; they know full well that most wlll lose, forget or be too lazy to wash those cups. And only a 10 cent discount? Cheap bastards.
  • me 2013/01/09 15:48:52
    Brilliant
    me
    +1
    Not "brilliant" but certainly not bad. Long overdue. Dunkin's had their own coffee mugs you get a discount for filling for years along with nearly ever other convenience store or donut shop.
  • Eyedunno 2013/01/09 15:09:13
    Brilliant
    Eyedunno
    +1
    I really meant "pretty reasonable", but that option didn't exist.

    Anyway, if you enjoy their overpriced, burnt-tasting coffee, I say give it a try, or just bring your own Thermos.
  • PICK 2013/01/09 13:09:14
    Brilliant
    PICK
    +1
    At least they are trying.
  • Ardwin_Viesheight 2013/01/09 09:30:33
    Brilliant
    Ardwin_Viesheight
    If you drink there at least...
  • Meimoe★ 2013/01/09 08:25:42
    Brilliant
    Meimoe★
    not bad
  • timothy.hill.14 2013/01/09 07:18:16
    Bad Idea
    timothy.hill.14
    +1
    Doesn't sound necessarily as sanitary as I would like. Someone sick handing their cup to a barista to make coffee in who next serves me? No thanks...not that I even like charbux
  • Cat 2013/01/09 05:29:43
    Bad Idea
    Cat
    +1
    Well would be a good idea if something was mentioned about BPA free as the last reusable I purchased for a buck I did not know if BPA free or not???
  • nicesteve 2013/01/09 05:12:05
    Brilliant
    nicesteve
    Anything to cut back on litter, and spare the enviroment.
  • Ramón 2013/01/09 04:15:01
    Brilliant
    Ramón
    +1
    Brilliant! Charge a dollar for the cup, then when most people forget and throw them out, they make money!
  • Sarah Alexander 2013/01/09 03:40:26
    Brilliant
    Sarah Alexander
    I love it! The Starbucks and other coffee shops I go to use my reusable cup, I always felt like a bad person when using the paper cups.
  • Souldog 2013/01/09 02:45:02
    Brilliant
    Souldog
    good idea
  • MrSexyPants 2013/01/09 01:00:13
  • SmithBandit 2013/01/08 22:28:46
    Brilliant
    SmithBandit
    Because $0.10 saved on an $8.00 cup of coffee is definitely significant
  • Tennessee3501 2013/01/08 21:25:28 (edited)
    Brilliant
    Tennessee3501
    Al Gore will use these cups at his party to celebrate the sale of Curent TV to Al-Jezeera! Anything to stop global warming. LOL !
  • NancyR1 2013/01/08 20:12:42
    Brilliant
    NancyR1
    +1
    any idea to waste less is a good idea and I applaud them.
  • dog 2013/01/08 20:04:21
    Brilliant
    dog
    My birthday is in May if anyone wants to get me one
  • Cody Puniak 2013/01/08 20:01:39
    Brilliant
    Cody Puniak
    Great idea! I love Starbucks so much, I'm there mostly every morning :)
  • Drageona 2013/01/08 19:50:17
    Brilliant
    Drageona
    +1
    Great idea. Circle K does it with their coffee refills, ( I know because I stop there a lot).
    Quick Stop does it also. It's about time Starbucks caught up to the others.
  • bill.fleming.77 2013/01/08 19:35:08
    Brilliant
    bill.fleming.77
    +1
    Come on, the corporate office is located in the liberal progressive metropolitan of Seattle one of the premiere hubs of "green" living. What took SB so long to do this?
  • cranejumper 2013/01/08 19:33:48
    Bad Idea
    cranejumper
    Now we will have mass killings because someone stole someone's coffee cup
  • fuzzy Ken "In G*d We Trust" 2013/01/08 19:28:04
    Brilliant
    fuzzy Ken "In G*d We Trust"
    Great way for Starbucks to make Bigbucks! LOL
  • El Prez 2013/01/08 18:50:56
    Brilliant
    El Prez
    +1
    Not brilliant, just a small step in the right direction.
  • Joe 2013/01/08 18:20:31
    Bad Idea
    Joe
    +2
    Truly brilliant would be taking at least a $1 (or more) off every coffee you paid for when using the reusable cup.
  • RicksterBear 2013/01/08 17:55:40
    Brilliant
    RicksterBear
    Not a bad idea and I thought of getting one myself.
  • TruXter 2013/01/08 17:11:33
    Bad Idea
    TruXter
    +1
    It will attract hipsters for a few weeks then they will drop it.

    Ever go to starbucks for a refill? "Oh muh gawd, he wants a refill".
  • Boudicea 2013/01/08 17:02:54
    Brilliant
    Boudicea
    +3
    I like to see companies instituting things like this instead of the government forcing it on people. Kudos to them and I hope they get 98% of people using them.
  • Theresa... Boudicea 2013/01/08 17:41:15
    Theresa2000
    +3
    Exactly!!!!
  • Bob 2013/01/08 16:55:20
  • Drageona Bob 2013/01/08 19:55:17
    Drageona
    They are not over priced. Dunkin' Donuts cost more and their coffee is so strong you can melt a spoon in it. I buy Starbucks inside the market I shop at and get a discount. I only pay $4.25 for it. You buy it outside a store and you are paying $6.25 for it....
  • Bob Drageona 2013/01/12 15:10:13
  • LWS 2013/01/08 16:48:15
    Brilliant
    LWS
    But I wouldn't waste my money at that place either way. It's a way way over priced establishment.
  • Drageona LWS 2013/01/08 19:56:41
    Drageona
    Then don't buy from the corner Starbucks , buy from the ones inside of the grocery stores.
  • rebeccasrevenge 2013/01/08 16:31:55
    Brilliant
    rebeccasrevenge
    +2
    I think it's a terrific idea and I hope fast food and convenience stores follow suit before our planet becomes one gigantic landfill
  • jacktown kid 2013/01/08 16:16:34
    Brilliant
    jacktown kid
    and it was a great move
  • eli 2013/01/08 15:24:44
    Brilliant
    eli
    Brilliant idea for consumer and a very bad idea for Starbucks as they may end up losing a lot of money!
  • Parker eli 2013/01/08 16:19:19
    Parker
    Why would starbucks loose money?

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2014/10/02 10:33:46

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