If online reviews are worthless then that basically means SodaHead is worthless/pointless.
If online reviews are worthless then how is SodaHead so popular? SodaHead runs on views and opinions. Thats all i have to say...
Sock Puppet Spectacular: Are Online Reviews Completely Worthless, or Only Mostly Worthless?
Fef
2012/09/09 18:00:00
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Glorious online reviews created by fake accounts set up by sellers hurt the positive effects of real reviews because consumers cannot tell the difference.
TechCrunch reports:

TechCrunch reports:
Some years ago, Amazon accidentally revealed a clutch of other authors praising their own work and ripping into others’. Since then, hundreds of other authors have simply bought fake five-star reviews by the dozen.
Even the honest reviews are mostly written by people who are stupid, or blinded by fury, or both. It really makes you wonder whether online reviews are only mostly worthless, or actually completely worthless.

Read More: http://techcrunch.com/2012/09/08/sock-puppet-spect...
Top Opinion
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Charlie 2012/09/10 20:13:06Helpful





















It's an absolute.
I use online reviews for almost everything. I even use them to research the best professors in my school. The fake reviews are usually obvious.
Sure, there are ALWAYS trolls out there who try to be funny or something, but honestly, reviews have saved me a lot of money. I've got an impulsive instinct when it comes to shopping, which thankfully I've learned to simmer down, but thanks to reviews, I know to think before clicking "Add to Cart".
This isn't just online shopping either. New restaurants, shops, pretty much any business is reviewed now thanks to Yelp!
Let's not forget the money I've saved by NOT going to movies that are recently released and end up being pure suckage. I LOVE going to movies, but only when it's worth it - and when it takes $20 per person practically for a movie, it's dang well worth it to read up on it or watch videos before going.
http://beta.reviewskeptic.com/
Video game reviews have become BS in the last few years with fake reviews and fanboys giving either 0's or 10's.
I agree for many of the newer movies. But I just don't see that happening for a Buster Keaton film, or say Edward G. Robinson or something like that. The big blockbuster films are the ones that I've seen reviews that were clearly fake. There's a lot of money to be made from fake reviews getting the public to go see a a big summer blockbuster (Indiana Jones and the Crystal Skull). But some random film from the 40's? I'm always wary, so maybe... I guess.