Sock Puppet Spectacular: Are Online Reviews Completely Worthless, or Only Mostly Worthless?
Fef 2012/09/09 18:00:00
Glorious online reviews created by fake accounts set up by sellers hurt the positive effects of real reviews because consumers cannot tell the difference.
Some years ago, Amazon accidentally revealed a clutch of other authors praising their own work and ripping into others’. Since then, hundreds of other authors have simply bought fake five-star reviews by the dozen.
Even the honest reviews are mostly written by people who are stupid, or blinded by fury, or both. It really makes you wonder whether online reviews are only mostly worthless, or actually completely worthless.
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