Snooki Launching Slipper Line for Kids: Gimmicky or Great?
SodaHead Living
2012/04/10 16:59:02
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Looks like Snooki is cashing in on her little "Jersey Shore" baby already. The pregnant reality star is expanding her slipper line to include products for infants and kids, Yahoo! reports. The company behind Snooki Slippers -- Kentucky-based Happy Feet -- announced that she will be expanding her collection, just one month after Snooki announced that she'd be expanding her family with fiancé Jionni LaValle.
Snooki got into the slipper business after she wore fluffy slippers on her hit MTV show, causing sales to skyrocket. Happy Feet reached out to Snooki about doing her own line, which launched in April 2011 to immediate success. However, she's having a bit of trouble branching out.
Happy Feet owner Pat Yates recently told WWD: "We’re trying to expand our overall retail footing, but her name hasn’t [gained] retail traction yet. [Stores] don’t believe it can appeal to the masses." The new line will debut in the fall, when Snooki is expected to give birth to her little one. Coincidence? We think not. What do you think of her kiddie slipper line?
Snooki got into the slipper business after she wore fluffy slippers on her hit MTV show, causing sales to skyrocket. Happy Feet reached out to Snooki about doing her own line, which launched in April 2011 to immediate success. However, she's having a bit of trouble branching out.
Happy Feet owner Pat Yates recently told WWD: "We’re trying to expand our overall retail footing, but her name hasn’t [gained] retail traction yet. [Stores] don’t believe it can appeal to the masses." The new line will debut in the fall, when Snooki is expected to give birth to her little one. Coincidence? We think not. What do you think of her kiddie slipper line?
Sorry. Had too. O.o