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Should Pinterest Try to Get More Male Users?

Fef 2012/09/14 17:00:00
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Pinterest now ranks as the 15th most popular website with nearly 54 million visitors from the United States. According to the popular, picture-friendly site... "Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes."

The site attracts mostly women and has its highest affinity toward the following topics: Home/Family, Food, Home Decor & Design, Parenting, Fashion/Cosmetics (stats according to Quantcast.) Pew reports that Pinterest has nearly 19 percent of all female internet users -- four times more marketshare than its male audience.

pinterest traffic

The article from MediaPost suggests that Pinterest may not want to attract more male visitors even though more visitors most often means more money. The male author, Erik Sass, suggests that Pinterest may do better by catering to its female-specific audience. Mr. Sass asks, "Should Pinterest try to get more men on board, or should it aim to retain its female-dominant milieu?" After all, men have ESPN.com. By the way, if you use Pinterest, please follow SodaHead on Pinterest.

MEDIAPOST.COM reports:
Should Pinterest Try to Get More Male Users?

Read More: http://www.mediapost.com/publications/article/1830...

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Top Opinion

  • Elisa ✦ Knockout™ 2012/09/14 18:37:25 (edited)
    Yes
    Elisa ✦ Knockout™
    +4
    Guys always bitch about sausage fest etc.. Then when females are around they whine bitch, Same with twilight whine bitch, yet! They want to get numbers blah blah. Man up men learn stuff post picks learn things from us girls. I guess guys just don't have any fashion, but only wearing old and dirty jeans. JUST SAYIN'

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  • thє вlu... Michelle 2012/09/14 18:34:03
  • Michelle thє вlu... 2012/09/14 18:36:48
    Michelle
    I didn't say that it didn't make sense. They're successful as they are, which means that they have no need to try and market it to another demographic.
  • JCD aka "biz" 2012/09/13 21:55:53
    Yes
    JCD aka "biz"
    +1
    That IS an interesting question.
  • kevracer 2012/09/13 21:54:26 (edited)
    Yes
    kevracer
    +2
    from what I understand pinterest is where women post pictures of fashions, shoes and furniture they like and want, in addition to planning a wedding and post receipes

    nothing there for me
  • thє вlu... kevracer 2012/09/14 18:34:38
  • VERYwiseguy 2012/09/13 21:44:25
    Yes
    VERYwiseguy
    +3
    More people more $ I like the quotes on Pinterest.
  • Rustie 2012/09/13 21:43:19
    No
    Rustie
    +3
    Pinterest should work on getting a website with a purpose instead.
  • Apollo ~PHAET 2012/09/13 21:43:17
    No
    Apollo ~PHAET
    +3
    Seems like they're doing pretty good with how they're running their business as it is.
  • Tw!stəd_S!stər 2012/09/13 21:42:43 (edited)
    No
    Tw!stəd_S!stər
    +2
    Hell no. Maybe more male and female artists and designers.

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