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Should Hasbro Release a Boy-Friendly Easy-Bake Oven?

Living 2012/12/15 20:50:18
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A Garfield, NJ girl firmly believes there should be a boy-friendly, as in unisex/gender-neutral, Hasbro Easy-Bake Oven. Now it looks like she may be getting her wish. McKenna Pope put together a petition, which boasts over 42,000 signatures via Change.org, to get Hasbro to feature boys on the Easy-Bake Oven packages so the long-time toy can be marketed to everyone.

Pope wrote "I want my brother to know that it's not 'wrong' for him to want to be a chef, that it's okay to go against what society believes to be appropriate." The young lady has a point, as the marketing for the Easy-Bake Oven, whether intentionally or unintentionally, tells kids that females should be in the kitchen baking, while men should be doing other things. The current marketing also gives the impression that it's not OK for boys to want to pursue careers in culinary fields.

Pope has been featured on Good Morning America, CNN, publicly endorsed by celebrity chefs, and now will get the opportunity with her family to meet with Hasbro brass at the company's Pawtucket, RI headquarters to discuss gender-neutral Easy-Bake Ovens.

Should Hasbro Release a Boy Friendly Easy Bake Ove

Read More: http://www.nj.com/bergen/index.ssf/2012/12/garfiel...

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  • Liam Manning 2013/03/11 15:13:44
  • AussieScoob 2013/01/13 04:10:18
    Yes
    AussieScoob
    Absolutely!
  • T. James H 2012/12/29 19:56:57
  • Matthew 2012/12/27 15:39:00
    Yes
    Matthew
    I was embarrassed when my friends saw that I had an easy bake oven. I bake and cook now because of my love for cooking and praise for how well I do it.
  • mae 2012/12/23 03:35:34
    Yes
    mae
    This toy item has been unisex in the homes of consumers for as long as I can remember--my own brothers made more 'cakes' with it than I did, and so did my friends brothers.
  • Christopher Kirchen 2012/12/22 19:24:10
    Yes
    Christopher Kirchen
    I don't know why not; men cook these days, so I can't see why they shouldn't learn early.
  • Matt P. 2012/12/18 23:50:53
    Yes
    Matt P.
    +2
    I'm all for gender roles, but cooking is an important life skill!
  • Freedom 2012/12/18 23:22:26
    Yes
    Freedom
    +1
    Why not make a gender neutral one? Our kitchen stove isn't hot pink!
  • Medulla Oblongata 2012/12/18 23:20:22
    Yes
    Medulla Oblongata
    +1
    Considering how many male pastry chefs there out there today, on television, no less, I think it's high-time they start including boys into their commercials and using different colors for their ovens.
  • shane 2012/12/18 23:16:46
    No
    shane
    +1
    There is a perfectly good ,gender-neutral oven in the kitchen.
  • Christo... shane 2012/12/22 19:25:37
    Christopher Kirchen
    +1
    But the reason the easy bake oven exists in the first place is to prepare the child for cooking before it's practical for them to use the regular oven.
  • shane Christo... 2012/12/22 22:03:59
    shane
    +1
    That's why some kids eat play-do. When i was a little rug rat granny taught me how to cook on her wood burning cast-iron stove . We ate home-made cinnamon rolls instead of play-do.
  • Matthew shane 2012/12/27 15:43:25
    Matthew
    It's much safer for the kids to use the easy bake oven. Unless the oven is electric, the kid could get burnt or catch on fire. It would also expand the market for the product. The average boy from ages 6-12 is taught that pink and flowers are girly and unmanly. This oven would sell if the boys saw that it looked cool and masculine. Appealing to sight is the best thing when trying to sell a product.
  • NickieSF 2012/12/18 20:06:08
    Yes
    NickieSF
    +1
    Why not?
  • SW 2012/12/18 19:37:46 (edited)
    Yes
    SW
    Sure I can put it with my unisex tampons! JK ;)
    baking sugary playdough with a lightbulb is a pleasure that crosses gender boundaries!
    To be honest, I didn't know it was a gender-specific toy to begin with really.
  • Christo... SW 2012/12/22 19:26:28
    Christopher Kirchen
    It was marketed to girls when I was a kid, when gender roles were more stringent.
  • Sour Dime 2012/12/18 19:19:23
    Yes
    Sour Dime
    +1
    easy bake oven for guys
    Yes baking isn't just a girl thing most guys over girls I know prefer baking and cooking.
  • Lily loves minions 2012/12/18 17:39:50
    Yes
    Lily loves minions
    +1
    Boys are cooking better than girls
  • Sour Dime Lily lo... 2012/12/18 19:19:55
    Sour Dime
    Now why would you think that is true?
  • Susanne the Doodle 2012/12/18 17:22:35
    Yes
    Susanne the Doodle
    +2
    (needs an "Indifferent" choice)
    As (physically) a male, with two brothers (both of male gender) we had a Easy-Bake when I was 5, but we didnt care.
    I also had a shrinky dink ^_^
  • chrystal97 2012/12/18 17:09:14
    Yes
    chrystal97
    Can't they make one in a color that is gender neutral. I agree that there are no solely boy or girl toys. They can play with what they want.
  • Alli 2012/12/18 16:37:22
    Yes
    Alli
    +2
    It's sexist only being geared at girls
  • Amber Fredrick 2012/12/18 16:29:04
    Yes
    Amber Fredrick
    +1
    It wouldn't hurt to make the toy some unisex primary colors. It shouldn't have to be a huge debate about sexism. Just change the color, who cares. I remember when I was little the girls had easy bake ovens and the boys had the little ovens that made jelly bugs and spiders. It is sad that if a boy wanted an easy bake oven he would probably be called gay or something.... Change the colors; no big deal. Should've done is subtly.
  • KeithL 2012/12/18 15:40:40
  • kitsunejewel 2012/12/18 15:22:08
    Yes
    kitsunejewel
    +1
    or why not a unisex type thing? it would be cool, Im tired of people thinking that cooking and baking is only something for the girls to do, and besides, men can be chefs too ;3
  • kgiexec 2012/12/18 14:27:33
    No
    kgiexec
    I don't think it will sell enough units to be profitable. We will soon see.
  • CherryPOP 2012/12/18 14:19:57 (edited)
    Yes
    CherryPOP
    +1
    About time they "thought " about it.
  • Redneck 2012/12/18 14:13:53
    Yes
    Redneck
    +4
    It's very important that boys learn how to cook as well as all other domestic chores. Just like little girls need to learn how to do "boys work", i.e. mowing the yard, working in the garden, feeding animals, hauling hay, etc.
  • Kathulhu 2012/12/18 10:59:44
    No
    Kathulhu
    +2
    Boys can be chefs with the current easy-bake ovens.

    What Hasbro needs to release is an accurate model of my patron Princess.

    princess luna
  • kitsune... Kathulhu 2012/12/18 15:22:48
    kitsunejewel
    she's pretty! <3 I like her
  • gnice123 Kathulhu 2012/12/18 16:18:17
    gnice123
    +4
    Overall, you make a good point in that boys shouldn't be "enabled" to fear all things pink and purple. However, there's no reason a toy for cooking should be marginalized to appeal to a female audience exclusively and that's what Hasbro is doing by making the toy pink and purple.

    Greg P.
  • Kathulhu gnice123 2012/12/18 17:19:41
    Kathulhu
    They're free to market to whomever they please.
  • gnice123 Kathulhu 2012/12/18 17:24:26
    gnice123
    ?? So is your stance that hasbro can/should market to girls exclusively or that boys can/should ignore the marketing and go for something not intended for them to use?

    Greg P.
  • Kathulhu gnice123 2012/12/18 17:37:59
    Kathulhu
    My stance is that Hasbro can market to whomever they please. How can I be more clear? It doesn't matter to me what gender children they cater to, as long as they continue producing My Little Pony paraphernalia.
  • RevBH 2012/12/18 07:47:27
    Yes
    RevBH
    +2
    Why not?
  • rolliby 2012/12/18 07:35:52
    No
    rolliby
    +2
    What are they afraid of? That using the one that is already marketed will turn some little boy gay or something? My brother used mine all the time when we were little and he's Mr. Macho - so this is some kind of marketing gimmick. Just sell the thing. People still buy it.
  • ivan 2012/12/18 05:40:05
    Yes
    ivan
    +10
    Men <3 cake
  • KilrQueen 2012/12/18 05:27:16
    No
    KilrQueen
    +2
    What the hell is boy friendly? They can't operate the one already out?
  • rolliby KilrQueen 2012/12/18 07:36:34
    rolliby
    +3
    I had to LOL at that. I was thinking the same thing.
  • rosie.diana.1 2012/12/18 04:53:29
    Yes
    rosie.diana.1
    +3
    I think they should be available in different colors & styles for everyone! Who doesn't love an easy bake oven? they are great and a wonderful step to getting kids culinary abilities started :)
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2014/04/25 07:44:07

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