Sex No Longer Sells for Abercrombie & Fitch: Do You Shop There?

by Fergie Posted 2012/08/31 20:00:00

Related Topics: Fashion, Abercrombie, Abercrombie & Fitch, A&F

645 votes
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	Yes	118 votes	18%
	No	527 votes	82%

Abercrombie & Fitch has relied on sex to sell their products since the '90s, and they thrived for years despite facing controversy for selling sexy underwear to 10-year-old girls, and placing pornographic material throughout the store.

But it looks like even the oldest marketing trick in the book can no longer save the retail chain: they've lost a third of their market value and within the next three years will have closed over 250 US stores. Will you miss Abercrombe & Fitch if they end up going out of business? Do you still shop there?

REFINERY29.COM reports:
Is sex still selling at Abercrombie + Fitch? Check out the disappointing news at Abercrombie + Fitch.

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+19

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Kigan 2012/09/01 00:54:00

No

+9
I don't even like walking past the place. I avoid it completely if I can.
>> See Replies

More polls by Fergie

I<3Edward 2012/09/01 02:37:09

No

+2
it's so 1990s and a rip off.

reply
The Doctor's Rose♥ 2012/09/01 02:31:03

No

+1
Who has the money to shop there?

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Doc. J 2012/09/01 02:27:56

No

+4
Oh dear god.....

What will all the middle class white kids struggling to express their individuality, while all looking alike wear?

First Banana Republic........now this.
It's obviously the President's fault.

reply
Anna to Doc. J 2012/09/01 02:47:23

+2
Don't worry, they still have American Eagle, Aeropastel, and Uggs.

reply
Doc. J to Anna 2012/09/01 02:48:35

Oh the poor, poor dears....

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gary to Anna 2012/09/01 06:27:56

I do believe there will be a lot of kids killing themself after that list.

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conservyT 2012/09/01 02:09:24

No

+2
Nope, never shopped there.

To add, the company's marketing strategy is Disgusting to say the least; MAJOR turn off for this mom of a 16 year old daughter.

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L1 2012/09/01 01:49:38

No

+1
I never did.

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Rebecca 2012/09/01 01:47:29

No

+1
too preppy. too expensive. to small.

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RevBH to Rebecca 2012/09/01 01:57:40

+1
It's not preppy unless you think preppies dress like $10 whores. (We don't.)

You're right, you get no value for your money.....and preppies like clothes that last for at least three generations.

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Rob 2012/09/01 01:46:18

No

+4
Never shopped there. I think they are getting what they deserve.

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Gabsters<3 2012/09/01 01:40:17

No

+3
They're extra larges look like they are small sized lol and it's very expensive.

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alex 2012/09/01 01:34:33

No

+1
I wear their clothes, but that's different. If i shopped in the actual store, I would only have one pair of pants because they're like 70 dollars!! And thats with holes and bleach stains.

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Nekosarethebest 2012/09/01 01:09:16

No

+1
Too damn expensive. It also enchanced my gay sex fantasies.... -_-

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Superman 2012/09/01 01:06:09

No

+1
Sex wasn't the issue. Price and market share were.

I shopped there in college and actually I'd probably still get some items there as I was always a fan of the style and quality and even though its geared for teens to twenties its not goofy like other shops in that demo.

The problem is that they set a standard and were inundated with a a number of stores looking to cash in on the same market - and typically by selling cheaper clothes.

The competition should drive prices down, and I haven't been in to see if they have. But I imagine its still a good chunk of change for a top and jeans.

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Bigbrow... to Superman 2012/09/01 01:32:14

I see that. I can't really imagine most people in my demographic walking into a store and being so offended by the sexual nature of ads that they refused to shop there.

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brutusin~ Proud Apetheist 2012/09/01 01:03:39

No

+1
I almost pissed myself in a Ab Fitch. "OH MY GOD! These flair jeans are so flairish." It hurt.

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Rob to brutusi... 2012/09/01 01:49:00

+1
funny.

reply
katie 2012/09/01 01:03:18

No

+4
Don't like the clothes, the people, the pictures in the store...I hate it all!

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Mini Twuby 2012/09/01 01:01:22

No

+3
I've never liked the place, not even their clothes!

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Kigan 2012/09/01 00:54:00

No

+9
I don't even like walking past the place. I avoid it completely if I can.

reply
RevBH to Kigan 2012/09/01 02:00:52

+2
Yeah, it's dark and noisy, like a scary nightclub. I have no idea how the salespeople dress, but I'm not optimistic.

I'm sticking to the Goodwill.

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Invader... to Kigan 2012/09/01 15:37:06

+2
you can smell it from across the mall! it's seriously ridiculous :(

reply
KB to Invader... 2012/09/02 03:26:35

+2
I know right. It's like wtf?!

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DP to Kigan 2012/09/02 06:29:46

For some reason this made me laugh my arse off. Anyhow, I agree. I only like the music, so I tend to go to the website for the playlist instead of going into the store. I'm slightly ashamed of having shopped there when I was younger.

reply
Bibliophilic 2012/09/01 00:45:14

No

+6
Never. I'm not fond of a store that sexualizes children. Also the clothing is nothing special- shop at American Eagle or try Ralph Lauren/Lacrosse if you're going for the preppy look (or Lily Pulitzer if you can afford it).

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Invader_Ellie_Slamacow 2012/09/01 00:44:40

No

+3
oh heck naw

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♛Littlɘ Ǫuɘɘn~ƿɦɐɘϯ 2012/09/01 00:43:43

No

+1
Are the crotch inseams in their pants/shorts double-stitched and short enough to rub me right into orgasm just by walking down the street? If so, I might look for a pair at the local thrift store.

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gregaj7 2012/09/01 00:40:27

No

+1
Stopped when they started doing soft-core with under-age females in their catalog.
Not that I ever actually started shopping there.

reply
Kat 2012/09/01 00:26:33

No

+3
never have

reply
Resp 2012/09/01 00:25:18 (edited)

No

+4
Who wants to go to A&F; and give each other hand-jobs?

reply
♛Littlɘ... to Resp 2012/09/01 00:41:03

Me, me! Pick me!

Wait....Can girls get hand jobs?

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♥SocialOutcastshavemorefun♥ 2012/09/01 00:07:31

No

-None in my area
-Don't like that style of clothing
-Don't they make the sizes extremely small? If yes, I can't wear them...

reply
Gooky 2012/09/01 00:06:38

No

+1
I have class!

reply
Vision of Verve 2012/09/01 00:03:08
JohnT 2012/09/01 00:02:48

No

Members of the OFC don't shop there, we are looking for comfortable clothing not hot to trot apparel.

reply
Praise the Fallen 2012/09/01 00:01:56

Yes

yea i like some of their clothes got a few shirts from their like a week ago

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Resp to Praise ... 2012/09/01 00:26:14

+1
Yeah. The sales guys are really helpful and then we go skinny-dipping. All twelve of us.

reply
moomoof 2012/08/31 23:57:36

No

Hahaha !!!

reply
Twinkle 2012/08/31 23:54:19

Yes

A lot of money for that stuff.

reply