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Sex No Longer Sells for Abercrombie & Fitch: Do You Shop There?

Fergie 2012/08/31 20:00:00
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Abercrombie & Fitch has relied on sex to sell their products since the '90s, and they thrived for years despite facing controversy for selling sexy underwear to 10-year-old girls, and placing pornographic material throughout the store.

But it looks like even the oldest marketing trick in the book can no longer save the retail chain: they've lost a third of their market value and within the next three years will have closed over 250 US stores. Will you miss Abercrombe & Fitch if they end up going out of business? Do you still shop there?

REFINERY29.COM reports:
Is sex still selling at Abercrombie + Fitch? Check out the disappointing news at Abercrombie + Fitch.

reports sex selling abercrombie fitch check disappointing news abercrombie fitch

Read More: http://www.refinery29.com/abercrombie-fitch?utm_so...

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Top Opinion

  • Kigan 2012/09/01 00:54:00
    No
    Kigan
    +9
    I don't even like walking past the place. I avoid it completely if I can.

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Opinions

  • I<3Edward 2012/09/01 02:37:09
    No
    I<3Edward
    +2
    it's so 1990s and a rip off.
  • *~The Doctor's Rose♥~* 2012/09/01 02:31:03
    No
    *~The Doctor's Rose♥~*
    +1
    Who has the money to shop there?
  • Doc. J 2012/09/01 02:27:56
    No
    Doc. J
    +4
    Oh dear god.....

    What will all the middle class white kids struggling to express their individuality, while all looking alike wear?

    First Banana Republic........now this.
    It's obviously the President's fault.
  • Anna Doc. J 2012/09/01 02:47:23
    Anna
    +2
    Don't worry, they still have American Eagle, Aeropastel, and Uggs.
  • Doc. J Anna 2012/09/01 02:48:35
    Doc. J
    Oh the poor, poor dears....
  • gary Anna 2012/09/01 06:27:56
    gary
    I do believe there will be a lot of kids killing themself after that list.
  • conservyT 2012/09/01 02:09:24
    No
    conservyT
    +2
    Nope, never shopped there.

    To add, the company's marketing strategy is Disgusting to say the least; MAJOR turn off for this mom of a 16 year old daughter.
  • L1 2012/09/01 01:49:38
    No
    L1
    +1
    I never did.
  • Rebecca 2012/09/01 01:47:29
    No
    Rebecca
    +1
    too preppy. too expensive. to small.
  • RevBH Rebecca 2012/09/01 01:57:40
    RevBH
    +1
    It's not preppy unless you think preppies dress like $10 whores. (We don't.)

    You're right, you get no value for your money.....and preppies like clothes that last for at least three generations.
  • Rob 2012/09/01 01:46:18
    No
    Rob
    +4
    Never shopped there. I think they are getting what they deserve.
  • Gabsters<3 2012/09/01 01:40:17
    No
    Gabsters<3
    +3
    They're extra larges look like they are small sized lol and it's very expensive.
  • alex 2012/09/01 01:34:33
    No
    alex
    +1
    I wear their clothes, but that's different. If i shopped in the actual store, I would only have one pair of pants because they're like 70 dollars!! And thats with holes and bleach stains.
  • Nekosarethebest 2012/09/01 01:09:16
    No
    Nekosarethebest
    +1
    Too damn expensive. It also enchanced my gay sex fantasies.... -_-
  • Superman 2012/09/01 01:06:09
    No
    Superman
    +1
    Sex wasn't the issue. Price and market share were.

    I shopped there in college and actually I'd probably still get some items there as I was always a fan of the style and quality and even though its geared for teens to twenties its not goofy like other shops in that demo.

    The problem is that they set a standard and were inundated with a a number of stores looking to cash in on the same market - and typically by selling cheaper clothes.

    The competition should drive prices down, and I haven't been in to see if they have. But I imagine its still a good chunk of change for a top and jeans.
  • Bigbrow... Superman 2012/09/01 01:32:14
    Bigbrowneyes
    I see that. I can't really imagine most people in my demographic walking into a store and being so offended by the sexual nature of ads that they refused to shop there.
  • brutusin~ Proud Apetheist 2012/09/01 01:03:39
    No
    brutusin~ Proud Apetheist
    +1
    I almost pissed myself in a Ab Fitch. "OH MY GOD! These flair jeans are so flairish." It hurt.
  • Rob brutusi... 2012/09/01 01:49:00
    Rob
    +1
    funny.
  • katie 2012/09/01 01:03:18
    No
    katie
    +4
    Don't like the clothes, the people, the pictures in the store...I hate it all!
  • Mini Twuby 2012/09/01 01:01:22
    No
    Mini Twuby
    +3
    I've never liked the place, not even their clothes!
  • Kigan 2012/09/01 00:54:00
    No
    Kigan
    +9
    I don't even like walking past the place. I avoid it completely if I can.
  • RevBH Kigan 2012/09/01 02:00:52
    RevBH
    +2
    Yeah, it's dark and noisy, like a scary nightclub. I have no idea how the salespeople dress, but I'm not optimistic.

    I'm sticking to the Goodwill.
  • Elbuscus Kigan 2012/09/01 15:37:06
    Elbuscus
    +2
    you can smell it from across the mall! it's seriously ridiculous :(
  • KB Elbuscus 2012/09/02 03:26:35
    KB
    +2
    I know right. It's like wtf?!
  • DP Kigan 2012/09/02 06:29:46
    DP
    For some reason this made me laugh my arse off. Anyhow, I agree. I only like the music, so I tend to go to the website for the playlist instead of going into the store. I'm slightly ashamed of having shopped there when I was younger.
  • Bibliophilic 2012/09/01 00:45:14
    No
    Bibliophilic
    +6
    Never. I'm not fond of a store that sexualizes children. Also the clothing is nothing special- shop at American Eagle or try Ralph Lauren/Lacrosse if you're going for the preppy look (or Lily Pulitzer if you can afford it).
  • Elbuscus 2012/09/01 00:44:40
    No
    Elbuscus
    +3
    oh heck naw

    noooo
  • ♚Littlɘ Ǫuɘɘn~Phaet's Own 2012/09/01 00:43:43
    No
    ♚Littlɘ Ǫuɘɘn~Phaet's Own
    +1
    Are the crotch inseams in their pants/shorts double-stitched and short enough to rub me right into orgasm just by walking down the street? If so, I might look for a pair at the local thrift store.
  • Gregaj7 2012/09/01 00:40:27
    No
    Gregaj7
    +1
    Stopped when they started doing soft-core with under-age females in their catalog.
    Not that I ever actually started shopping there.
  • Kat ♪ ~BTO-t-BCRA-F~ ♪ 2012/09/01 00:26:33
    No
    Kat ♪ ~BTO-t-BCRA-F~ ♪
    +3
    never have
  • Resp 2012/09/01 00:25:18 (edited)
    No
    Resp
    +4
    Who wants to go to A&F; and give each other hand-jobs?

  • ♚Littlɘ... Resp 2012/09/01 00:41:03
    ♚Littlɘ Ǫuɘɘn~Phaet's Own
    Me, me! Pick me!

    Wait....Can girls get hand jobs?
  • Death On Two Legs 2012/09/01 00:07:31
    No
    Death On Two Legs
    -None in my area
    -Don't like that style of clothing
    -Don't they make the sizes extremely small? If yes, I can't wear them...
  • Gooky 2012/09/01 00:06:38
    No
    Gooky
    +1
    I have class!
  • Vision of Verve 2012/09/01 00:03:08
  • JohnT 2012/09/01 00:02:48
    No
    JohnT
    Members of the OFC don't shop there, we are looking for comfortable clothing not hot to trot apparel.
  • Praise the Fallen 2012/09/01 00:01:56
    Yes
    Praise the Fallen
    yea i like some of their clothes got a few shirts from their like a week ago
  • Resp Praise ... 2012/09/01 00:26:14
    Resp
    +1
    Yeah. The sales guys are really helpful and then we go skinny-dipping. All twelve of us.
  • moomoof 2012/08/31 23:57:36
    No
    moomoof
    Hahaha !!!
  • Twinkle 2012/08/31 23:54:19
    Yes
    Twinkle
    A lot of money for that stuff.

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