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Sex No Longer Sells for Abercrombie & Fitch: Do You Shop There?

Fergie 2012/08/31 20:00:00
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Abercrombie & Fitch has relied on sex to sell their products since the '90s, and they thrived for years despite facing controversy for selling sexy underwear to 10-year-old girls, and placing pornographic material throughout the store.

But it looks like even the oldest marketing trick in the book can no longer save the retail chain: they've lost a third of their market value and within the next three years will have closed over 250 US stores. Will you miss Abercrombe & Fitch if they end up going out of business? Do you still shop there?

REFINERY29.COM reports:
Is sex still selling at Abercrombie + Fitch? Check out the disappointing news at Abercrombie + Fitch.

reports sex selling abercrombie fitch check disappointing news abercrombie fitch

Read More: http://www.refinery29.com/abercrombie-fitch?utm_so...

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Top Opinion

  • Kigan 2012/09/01 00:54:00
    No
    Kigan
    +9
    I don't even like walking past the place. I avoid it completely if I can.

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Opinions

  • brunyon 666_Mag... 2012/09/02 13:26:16
    brunyon
    clearly I am dealing with a young child.
  • 666_Mag... brunyon 2012/09/02 17:19:18 (edited)
    666_Maggots~PassionForGlory BN-1
    First off, I'm not that young. Second, they do not, at least not here in the United States. None of the major pet food companies use horse meat as an ingredient in any of their products, because this is prohibited by federal law, oh wise one.
  • brunyon 666_Mag... 2012/09/02 17:20:35
    brunyon
    If you where old enough you would remember the days when horse meat was used. Oh young one.
  • 666_Mag... brunyon 2012/09/02 17:23:59
    666_Maggots~PassionForGlory BN-1
    USED to, past tense (notice that). They do NOT use it any longer.
  • brunyon 666_Mag... 2012/09/02 18:06:17
    brunyon
    They should, Ponies suck
  • 666_Mag... brunyon 2012/09/02 18:06:39
    666_Maggots~PassionForGlory BN-1
    Wow...
  • brunyon 666_Mag... 2012/09/02 18:07:07
    brunyon
    world of warcraft?
  • 666_Mag... brunyon 2012/09/02 18:08:29
    666_Maggots~PassionForGlory BN-1
    Close enough...
  • brunyon 666_Mag... 2012/09/02 18:11:00
    brunyon
    ponies suck in that game too
  • 666_Mag... brunyon 2012/09/02 18:18:16
    666_Maggots~PassionForGlory BN-1
    I wasn't aware they could play.
  • brunyon 666_Mag... 2012/09/02 18:23:59
    brunyon
    well there are bunch of freaks who probably they they are ponies
  • 666_Mag... brunyon 2012/09/02 18:26:13
    666_Maggots~PassionForGlory BN-1
    Eh, okay.........
  • Lady Katze 2012/09/01 18:15:11
    No
    Lady Katze
    +3
    I never did in the first place, despite the fact that I think it's funny everytime I pass by a clothing store where all the models aren't wearing clothes.
  • DeeB 2012/09/01 18:04:39
    No
    DeeB
    +2
    I never even liked the place or the prices. They should pay you for advertising, seeing as they put their name on everything. There are much better looking clothing at many other stores. That store is basically for spoiled rich kids or wannabe's !
  • PandahSixx 2012/09/01 17:48:33 (edited)
    No
    PandahSixx
    +3
    a&f; is like no other department store. they sure as hell do a good job at selling overpirced clothing. most teenagers feel proud to wear a 60 dollar shirt. only materialistic dumb boys and jocks would shop there. there's no special material invested into these clothing, but somehow all the marketing coul've been put into making a better product

    Girl: i bought this blazer for 140 dollars! and I got these sweatpants for 75 dollars!

    (note that people have TOns of clothes)

    As for sex, it shows that they'd pull every trick out of their asses just to make a sell, including sex. It's not like they care about the costumers, they care about the money of their hard-working parents
  • Torchy 2012/09/01 17:43:02
    No
    Torchy
    +2
    The clothes aren't worth the money, and the stores smell so bad I can't even walk past them unless I'm holding my breath.
  • Medulla Oblongata 2012/09/01 17:31:44
    No
    Medulla Oblongata
    +3
    All their clothes seem to be tailor-made for skinny people. Even if they weren't, I still wouldn't shop there. Place is expensive.
  • angel face 2012/09/01 17:10:44
    No
    angel face
    +2
    Their prices are too high and it smells bad before you even walk into the store. I can find better clothing in Charlotte Russe and Forever 21 any day
  • SecretsLieWithin 2012/09/01 17:08:10
    No
    SecretsLieWithin
    +3
    Only on Tv
  • Tennessee3501 2012/09/01 16:34:20
    No
    Tennessee3501
    +4
    However, I would be happy to do so if the woman in he picture would wait on me and provide me with the same services! LOL!
  • LunarRain 2012/09/01 16:03:29
    No
    LunarRain
    +3
    All the shirts are the same just in different colors. Where is the variety in that? Plus they are so expensive and it's not my style anyways.
  • BobStrauss 2012/09/01 15:36:57
    No
    BobStrauss
    +2
    Walmart
  • Jenni BobStrauss 2012/09/01 18:27:50
    Jenni
    Um, well I don't shop at a&r; but I would rather shop there than Walmart.....:/
  • Anariashki 2012/09/01 15:02:44
    No
    Anariashki
    +2
    Not because of sexual depictions or the cost or anything. They just don't have much that suits this particular granola femme gay girl.
  • natwebb 2012/09/01 14:15:50
    No
    natwebb
    +2
    Never shopped there.
    I never even knew where they had a store.
    I have seen people wearing clothing with the name printed on it in large letters.
    I have no desire to wear clothes with the maker's name in 60+ point type across the front or back.
  • Lolita666 natwebb 2012/09/02 02:25:35
    Lolita666
    It's like those people are walking advertisements for overpriced clothing.
  • BlackwinterG36C 2012/09/01 14:09:55
    No
    BlackwinterG36C
    +2
    Just not my style.
  • jackolantyrn356 2012/09/01 13:54:41
    No
    jackolantyrn356
    +2
    IF this is TRUE then Obama and the Marxists have gone way too far
  • Giuliet... jackola... 2012/09/01 17:37:21
    GiuliettaTomolei
    +5
    What does this have to do with Obama?
  • TasselLady 2012/09/01 13:47:07
    No
    TasselLady
    +2
    Not to mention it's a shame that sex has to sell ANYTHING. Goes to show you the mentality of this country.
  • actionjksn 2012/09/01 13:32:48
    No
    actionjksn
    +2
    That company's not going anywhere. They have stores all over the world.
  • *♥Ashley♥* 2012/09/01 12:17:35
    Yes
    *♥Ashley♥*
    +1
    I've got a hoodie, a top and a sweatpant from there...but thats about it...I tend to go to Hollister instead.
  • natwebb *♥Ashley♥* 2012/09/01 14:19:08
    natwebb
    +3
    Hollister is a brand by Abercrombie & Fitch
    I have no desire to wear clothes with the maker's name in 60+ point type across the front or back.
  • Jenni *♥Ashley♥* 2012/09/01 18:29:02
    Jenni
    +2
    Hollister is still Abercrombie & Fitch
  • phil 2012/09/01 12:11:14
    No
    phil
    +2
    Good things there
  • Bronar 2012/09/01 12:07:45
    No
    Bronar
    +4
    The store used to be one of the finest gentleman's sports clothing and accessory suppliers in the world. Now they sell the same crap you can get anywhere else.
  • AM 2012/09/01 11:50:57 (edited)
    No
    AM
    +2
    I did when my sons were in middle school luckily they've outgrown that phase of liking the label far more than the quality and fit.
  • Farnsworth 2012/09/01 11:27:39
    No
    Farnsworth
    +4
    A & F hates fat people.
  • Jenni Farnsworth 2012/09/01 18:30:10
    Jenni
    Well at least they had stuff for skinny people. Im a size one, but when I was 12 I was a size 8 in kids, and Abercrombie was one of the only places that carried my size.
  • Farnsworth Jenni 2012/09/02 12:25:35
    Farnsworth
    niche marketing?? great business plan.

    Congratulations on being skinny, so of us are not so lucky.

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