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Sex No Longer Sells for Abercrombie & Fitch: Do You Shop There?

Fergie 2012/08/31 20:00:00
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Abercrombie & Fitch has relied on sex to sell their products since the '90s, and they thrived for years despite facing controversy for selling sexy underwear to 10-year-old girls, and placing pornographic material throughout the store.

But it looks like even the oldest marketing trick in the book can no longer save the retail chain: they've lost a third of their market value and within the next three years will have closed over 250 US stores. Will you miss Abercrombe & Fitch if they end up going out of business? Do you still shop there?

REFINERY29.COM reports:
Is sex still selling at Abercrombie + Fitch? Check out the disappointing news at Abercrombie + Fitch.

reports sex selling abercrombie fitch check disappointing news abercrombie fitch

Read More: http://www.refinery29.com/abercrombie-fitch?utm_so...

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Top Opinion

  • Kigan 2012/09/01 00:54:00
    No
    Kigan
    +9
    I don't even like walking past the place. I avoid it completely if I can.

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Opinions

  • Ben 2012/10/26 21:45:07
    No
    Ben
    with the high perfume, sparing, and thts not even PORNOGRAPHC wtf?
  • Amy Price 2012/09/11 22:51:22
    No
    Amy Price
    No, I've never actually been in an Abercrombie and Fitch. I don't like the way they market and don't appreciate the target audience some of this advertising is aimed at, either. I have shopped at Hollister, though. Which if I remember correctly is ran by the same people? But I don't recall the same kind of advertising there. Although, if you do go in the shop; bring a gasmask and a flashlight. ;) It's not somewhere I'd shop regularly but I bought a tee and a hoodie from there because they were really, really comfy haha. Very expensive though.
  • sugarkatie 2012/09/10 17:46:38
    No
    sugarkatie
    I dont' care for the clothes, only the hot models. I missed their last outing. Damn
  • SilveryRow 2012/09/07 11:29:39
    No
    SilveryRow
    Never seen one
  • moviebuff 2012/09/06 17:40:16
    No
    moviebuff
    I have gone in their but the prices are insane. For a shirt? I don't think so. I never liked their ads because they lack creativity, if they can't evolve with the times then they deserve to go out of business. I heard about the jersey shore thing, and even though those guys get on my nerves, they should be able to wear whatever the hell they want. Selling sex is the oldest trick in the book, but there are a lot of places that sell romance and sensuality without being vulgar so really what is their excuse?
  • Rabbit 2012/09/06 16:34:01 (edited)
    No
    Rabbit
    Every single time I walk in there, I come back out empty-handed and smelling like a guy. Honestly, the perfume/cologne they spray in their stores is disgustingly overwhelming. And everything's overpriced. :|
  • RLUX 2012/09/06 15:32:06
    No
    RLUX
    I HAVE ... I BOUGHT A BOXER ONE TIME LOL IT WAS EXPENSIVE
  • Harriet M Welch 2012/09/06 01:30:52
    No
    Harriet M Welch
    I like the fashion it is just a little too young for my blood.
  • Nika 2012/09/05 20:05:36
    No
    Nika
    Nope. I never did either.
  • Margaret Jacobson 2012/09/05 16:39:44
    No
    Margaret Jacobson
    I did in the past !! Not lately.
  • Angelatxpatriot 2012/09/05 15:28:55
    No
    Angelatxpatriot
    Not since they stopped selling jeans at their stores for anyone over a size 10. They've excluded a vast amount of sales by doing that. They're just plain snobs. They only want certain people wearing their clothes, to the point of even offering to pay the Jersey Shore guys to NOT wear their line. I'm thinking people are wising up and getting the hint loud and clear by A&F;'s marketing moves.
  • MusicMan 2012/09/05 06:53:25
    No
    MusicMan
    Never shopped there, and won't miss it. Which is too bad in a way, because A&F; used to be a really classy high-end store. They didn't need to go the cheap sex route.
  • Skar 2012/09/05 04:34:55
    No
    Skar
    +1
    Never have, probably never will.
  • Raphy 2012/09/05 03:55:23
    No
    Raphy
    Can't afford it. And it looks like a place for girls and gays.........
  • Cnaitop 2012/09/05 02:06:23
  • Chelsea :) 2012/09/05 01:42:39
    No
    Chelsea :)
    The store smells soo good but it's soooo EXPENSIVE...i'm too cheap and broke to spend money on clothes like that
  • sarah 2012/09/05 01:15:28
    No
    sarah
    the clothes are waayyy too expensive. great job advertising by showing NO CLOTHES. ( * <- sarcasm). i wonder if what i just said explains why they aren't selling?? hehehehe
  • Skylaris Alanis 2012/09/05 00:59:59
    Yes
    Skylaris Alanis
    not much anymore.
  • Becca 2012/09/04 23:06:29
    No
    Becca
    Over priced, horrible message; thank goodness it's dying!
  • VampFreak13 2012/09/04 19:23:09
    No
    VampFreak13
    Never... :)
  • President Camacho 2012/09/04 18:56:53
    No
    President Camacho
    +1
    Overpriced Chinese crap
  • Maiko 2012/09/04 18:39:44
    No
    Maiko
    No thanks. No brand whoring here...
  • Sailor Jerry [Proud Liberta... 2012/09/04 17:16:33 (edited)
  • FatherLiberty 2012/09/04 16:52:02
    No
    FatherLiberty
    +1
    I never bought their clothes because I assumed they werent that good. Their own models wouldnt even wear their clothes.
  • Fill in the 2012/09/04 16:10:19
    No
    Fill in the
    +1
    Sex is no longer "risque" so not even the teens are buying anymore, thats pretty much theyre whole target market
  • Mrs.Vader 2012/09/04 16:09:20
    No
    Mrs.Vader
    +2
    What I find so amusing is that Abercrombie and Fitch USED to be a sporting and fishing apparel store. How did it turn into a place that sells thongs and padded bras to children?
  • Lindsey Mrs.Vader 2012/09/04 18:22:08
    Lindsey
    Lol for real!?
  • Mrs.Vader Lindsey 2012/09/04 18:33:22
    Mrs.Vader
    +1
    Yup! I used to have an Abercrombie and Fitch Hemmingway fisherman's cap when I was in high school. You can still get them at J. Peterman.

    hemmingway cap
  • Maiko Mrs.Vader 2012/09/04 18:41:08
    Maiko
    I remember that!!! Oh crap, that shows my age. Dang.. =\
  • nobiggov 2012/09/04 15:36:07
    No
    nobiggov
    I don't support stores that sell stuff using sexually-explicit photos knowing darn well little children are seeing their porno photos in the malls.
  • Juan O'Mara 2012/09/04 13:06:12
    No
    Juan O'Mara
    dickies and hilfigers and girbauds
  • Bulanova (Team Hargitay) 2012/09/04 10:39:54 (edited)
    No
    Bulanova (Team Hargitay)
    +1
    That's because everyone uses sex to sell everything. It's lost its effect on most people. Of course that doesn't stop companies from pushing the envelope further and further, but honestly... it reminds me of something I used to say as a kid, "Every place in vegas has neon lights. Why does every building in vegas insist on having neon lights? At this rate, the best way to stand out in Vegas would be to NOT have neon lights!"
  • Bob DiN 2012/09/04 09:32:39
    No
    Bob DiN
    Not in decades.
  • Buoyant Leadraft 2012/09/04 05:42:48
    Yes
    Buoyant Leadraft
    +2
    i have a bunch of jeans from there.
  • guitar kid 2012/09/04 05:28:48
    No
    guitar kid
    +1
    I'm really not the type to wear that style of clothing, although oddly enough, they do fit my body type
  • Jenna ☮♡ッ 2012/09/04 03:54:04 (edited)
    No
    Jenna ☮♡ッ
    +1
    I used to, but they're so expensive and it's just not worth it imo. They're ridiculously overpriced and the quality of their clothing isn't even that great. I've found cuter stuff at Target.
  • mark 2012/09/04 01:30:09
    No
    mark
    +1
    I don't think they would have much for me. Lately , I've been buying most of my shirts from Duluth Trading. Longtail shirts. That extra 3" in back keep anyone from being shocked if I have to bend over to do anything.
  • Just Jenn for Now 2012/09/04 01:15:08
    No
    Just Jenn for Now
    +2
    For one, it's for chicks with a waist size somewhere in the negatives or Jonas Brothers kinda guys. For two, if you have to ask the price, you can't afford it. Yeah, it's THAT kind of place.

    If that's not bad enough, they've had occurrences of racial discrimination before as well as discriminate against hiring people who "don't fit the role", AKA any bleach-blonde female that's in the petite size range or model-worthy washboard-ab males, and usually both Caucasian.

    So yeah, this place can just rot for all I care. I couldn't care less that they sell with sex or with Telletubbies.
  • Angelat... Just Je... 2012/09/05 15:36:16
    Angelatxpatriot
    The race thing isn't an issue at the A&F in our area. There are people of varied races & cultures working the store. I will say I think they discriminate against people who don't fit their ideology of pretty or good looking. The one thing the employee's there have in common is that they're all size 0 or less with pretty much the same type of features, same type of body style...I've yet to see a person that doesn't have the "perfect" body working there. So yeah, in that regard, there is discrimination going on.
  • findthelight2000 2012/09/04 01:11:23 (edited)
    No
    findthelight2000
    +2
    If they relied more on lower prices perhaps they'd sell more.

    BTW: Is that picture a A&F; ad? I don't even see any clothing in it!
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