We're really not sure what makes a potato chip "for men" as opposed to for the general population, but Ruffles thinks it has it all figured out. The potato chip brand has launched its "Ultimate Chips & Dips" targeted specifically at dudes, The New York Daily News reports. The "man chips" have twice the size and depth of the ridges in their original Ruffles Potato Chips, and come in flavors like Sweet & Smokin' BBQ and Kickin' Jalapeño Ranch.

As for the dips, flavors include Beef N' Cheese and Smokehouse Bacon. Right ... because women don't like beef, cheese and bacon. We get it. But Ruffles is only the latest brand to zone in on the guys.
Dr. Pepper 10, Pepsi Next and Coke Zero have all done the same. Do guys really think it's not manly to eat a regular potato chip, or drink a regular soda? We're not sure, but we think it's kind of silly. How about you?
Food companies of the world: please, for the love of god, stop equating different foods to different genders. It is incredibly stupid.
Uhm, can I buy some too?