We're really not sure what makes a potato chip "for men" as opposed to for the general population, but Ruffles thinks it has it all figured out. The potato chip brand has launched its "Ultimate Chips & Dips" targeted specifically at dudes, The New York Daily News reports. The "man chips" have twice the size and depth of the ridges in their original Ruffles Potato Chips, and come in flavors like Sweet & Smokin' BBQ and Kickin' Jalapeño Ranch.

As for the dips, flavors include Beef N' Cheese and Smokehouse Bacon. Right ... because women don't like beef, cheese and bacon. We get it. But Ruffles is only the latest brand to zone in on the guys.
Dr. Pepper 10, Pepsi Next and Coke Zero have all done the same. Do guys really think it's not manly to eat a regular potato chip, or drink a regular soda? We're not sure, but we think it's kind of silly. How about you?
Only person I know who drinks Dr. Pepper 10 is a woman.
As for food, I think it's ridiculous.
I've tried the chips and they are nice, big, firm chips (and yes, they ridges are deeper for dipping into thicker dips.)
Smokehouse bacon dip is delicious and the women liked it as well. It also goes great with celery and other dipping vegetables.
But that looks delicious :P