We're really not sure what makes a potato chip "for men" as opposed to for the general population, but Ruffles thinks it has it all figured out. The potato chip brand has launched its "Ultimate Chips & Dips" targeted specifically at dudes, The New York Daily News reports. The "man chips" have twice the size and depth of the ridges in their original Ruffles Potato Chips, and come in flavors like Sweet & Smokin' BBQ and Kickin' Jalapeño Ranch.

As for the dips, flavors include Beef N' Cheese and Smokehouse Bacon. Right ... because women don't like beef, cheese and bacon. We get it. But Ruffles is only the latest brand to zone in on the guys.
Dr. Pepper 10, Pepsi Next and Coke Zero have all done the same. Do guys really think it's not manly to eat a regular potato chip, or drink a regular soda? We're not sure, but we think it's kind of silly. How about you?
But fat men will like them, lol!!!!!
Also boo to all the haters who think that this is discrimination, quit trying to make us all clones of each other!!!
I also think this was an attemt to compete with Doritos
Basically it's an advertising scheme. It's the same thing as TBS having that program, "Movies for Guys who like Movies". They make the same chips in the same basic flavors, but they change the shape a bit and coloration on the bag and call them 'extreme' or 'hearty' or 'manly' or whatever. And people will either bite or not.
The only thing that makes them 'manly' is our perception that they are manly. If we perceive that they are then they are. Otherwise they're just chips and anyone can eat them and enjoy them. A penis isn't required.
It's delicious but eat too much = dumb
H
Sun chips, yum!
Chips for men, not sure if Flavor should be the only thing here.
They need MAN SIZE bags!! That would push sales!!
Crap, they need MAN SIZE everything!! I think that would be funny and drive sales on stuff focused on Men. Today they have cut portions, serving sizes in food, so you pay more, have to buy more and get way less!! Munchkin size..
@_@
Both of you need to find a MAN, and quick!! Anger over some chips is DUMB!! Lets go ahead and say Secret "for women" is Dumb... Really?! It's a Freakin Gimmick to get everyone to buy the Chips. For Women like you, who will buy it in spite of the "Man" Label.
Pointless argument....
"We're all the same! Quit fooling yourself into thinking we might be different!!"
By the way: FYI
**We are different, and it's between your Legs and hanging off your chest!! Our hormones or different/ testosterone/ estrogen. We Carry children in our womb/ they carry them in their N-Sacs!! They are MORE prone to Baldness, they we are!! We menstruate/ they hide!!
*There are difference...no fooling...it's fact!!
Man, I can never tell on here, people get feelings so quick, and over things like this!! =]