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Reebok Pulls 'Cheat on Your Girlfriend' Ads: Offensive or Funny?

SodaHead Living 2012/03/23 18:00:00
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Apparently, someone at Reebok thinks cheating on your girlfriend is perfectly acceptable -- as long as you're putting in enough time at the gym. The company pulled ads in Germany that read "Cheat on your girlfriend, not on your workout" after they sparked outrage on Twitter, Yahoo! reports.

reebok ad

"This form of advertising shows a dishonest and disrespectful attitude towards women," James McGibney, founder of Cheaterville, a site that "outs" cheaters, said in a statement. "Your company should be ashamed to have even placed this ad."

Well, as a matter of fact, Reebok was pretty ashamed of the ad. "We regret that some offensive Reebok materials were recently printed," spokesman Dan Sarro said on Tuesday, according to Yahoo! "The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all."

It's not the worst ad we've ever seen, but seeing as women also spend their hard-earned money on Reebok products, it makes sense that they wouldn't want the company sponsoring a "cheat on your girlfriend" campaign. Do you find the ad offensive?
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Top Opinion

  • The Potato Princess 2012/03/23 22:42:39
    Offensive
    The Potato Princess
    +20
    It's not that it's going to make anyone cheat.

    It's just that it's so uncaring about cheating on women. Like it's no big deal. Like it's expected, even. Like getting a good workout is SO much more important than not cheating on a girl. Like, cheating on a girl doesn't even matter.

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Opinions

  • Carlo GLaDOS 2012/03/29 02:32:18
    Carlo
    "Only" Would the fact that the majority of women thought it "Offensive" make it more offensive?
  • GLaDOS Carlo 2012/03/29 11:48:12
  • Carlo GLaDOS 2012/06/06 00:56:58 (edited)
  • GLaDOS Carlo 2012/06/06 05:10:31
    GLaDOS
    And I gave my opinion. I just happen to not care what the majority thought, or not.
  • The Doctor's Rose♥ 2012/03/24 07:08:32 (edited)
    Offensive
    The Doctor's Rose♥
    +3
    It comes across as offensive. Don't companies have a brain? This is the type of ad that can make them lose customers. They could have come up with something else, something that is funny, because this is not.
  • Karl 2012/03/24 07:07:22
    Offensive
    Karl
    +1
    Not really offensive, per se; it's just sort of in bad taste.
  • PrettieReptar 2012/03/24 06:55:56
    Offensive
    PrettieReptar
    +2
    And stupid. They will lose women consumers.
  • Depsycho 2012/03/24 06:44:02
    Offensive
    Depsycho
    +1
    :\...


    Well... I'm not offended. But I can see where some would be.


    But more importantly, who the hell in Reebok's advertising department thought it would be a good idea to make this sign that puts your workout above your lover, fiance, spouse, etc?

    smh gif

    Can he/she be fired? I'd gladly take their place. I majored in graphic design! Lol
  • Funny
    Pixie·ŸŸMzAwesome♠ƤĦĂĔŢ♠
    +2
    I think it is funny!
  • KelciLynDiNatale 2012/03/24 05:58:48
    Offensive
    KelciLynDiNatale
    +1
    Why would you want to send that message to people...
  • rph3636 2012/03/24 05:55:46
    Offensive
    rph3636
    +4
    I'll do better then that I'll cheat on Reebok, I'll buy New Balance and lets see what they think of cheating then.
  • Anariashki 2012/03/24 05:40:05
    Funny
    Anariashki
    +1
    Neither, actually. "Stupid" wasn't one of the choices. The word "offensive" ought to be reserved for things that actually touch a major nerve in people whose circumstances make such a reaction reasonable. It is not synonymous with "disliked."
  • Carlo Anariashki 2012/03/29 02:39:25
    Carlo
    Wow its amazing what makes some people tick. Im sorry but to suggest that a guy cheat on his gf if necessary, but whatever you do dont cheat on your workout, wear Reebok is "offensive" to women. Your actually old enough to realize this as well. hmmmm
  • justnotsaying (: 2012/03/24 05:37:01
    Funny
    justnotsaying (:
    +2
    People need to lighten up, and stop being so serious.
  • The_Infidel_Atheist 2012/03/24 05:35:53
    Funny
    The_Infidel_Atheist
    +2
    I obviously got that it was just a joke, but some Americans are stupid and will take it seriously.
  • TheDude 2012/03/24 05:22:42
    Funny
    TheDude
    +2
    Funny thing is I bet a lot of the women who voted this "offensive" have cheated on their S.O.
  • Rave TheDude 2012/03/24 11:41:31
    Rave
    +2
    That's quite an assumption to make, generally people who HAVE been cheated on would find this offensive, rather than people who have cheated (The ad makes it seem like cheating is not such a big deal so it'd help a cheater drop some guilt).
  • TheDude Rave 2012/03/24 12:56:14
    TheDude
    +1
    I've been cheated on. That's why I say it.
  • Spudski 2012/03/24 05:07:43
    Funny
    Spudski
    +2
    People should learn to laugh a little.
  • sglmom 2012/03/24 04:41:54
    Offensive
    sglmom
    +1
    You know what ..

    Those who thought this advert campaign up .. those who approved this .. paid for it .. and sent it to print ..
    Seem to have a bit (well .. more than that!) of working /familiarity/ with CHEATING ..

    Me .. I find this advert OFFENSIVE indeed .. The only thing that comes from cheating on one's partner/spouse .. is Betrayal, Breaking Trust .. heartbreak ..
  • ★earthbound_misfit★ 2012/03/24 04:36:50
    Offensive
    ★earthbound_misfit★
    Maybe not exactly offensive, but certainly not funny. Just dumb.
  • :-P Ariel Michelle <3 2012/03/24 04:22:05
    Offensive
    :-P Ariel Michelle <3
    I think that is really offensive to girls bc i know how it feels to be cheated on and its not cool so yea work on NOT cheating on your girlfriend or your going to have a miserable life
  • Mikey Pooh 2012/03/24 04:13:44
    Funny
    Mikey Pooh
    +2
    People are too sensitive and need to locate the stick, gently remove it, and rinse it off prior to placing it on the mantle.
  • Sterling 2012/03/24 03:37:17
    Offensive
    Sterling
    I don't know about offensive, but who in the world thought this would be a good idea as a marketing tactic? This isn't going to make me buy your product.
  • the fuze 2012/03/24 02:40:38
    Offensive
    the fuze
    +7
    When we start seeing things like "cheating" taken so lightly, it's no wonder we have so many problems today.
  • tommyg - POTL- PWCM-JLA 2012/03/24 02:33:09
    Funny
    tommyg - POTL- PWCM-JLA
    +2
    Part of the PC plan. Take away their humor.
  • Rhi-ot. 2012/03/24 02:26:49
    Funny
    Rhi-ot.
    +2
    People get offended so easily these days.
  • chewstroke 2012/03/24 02:19:03
    Funny
    chewstroke
    +2
    lighten up errrbody
    lighten errrbody

    we got ton of funny ads, thats what we do.
  • lol justin bieber lol 2012/03/24 01:56:40
    Offensive
    lol justin bieber lol
    Who ever said that must be a holes
  • kelly 2012/03/24 01:44:32
    Offensive
    kelly
    +2
    Tacky is the word that best fits this in my oppinion. Just not good taste
  • Jo 2012/03/24 01:26:15
    Funny
    Jo
    +3
    how about neither? perhaps its an "odd" way to get a across a particular message, but it isnt meant to be taken literally, and nobody in their right mind is going to say "hey, reebok says to cheat on my girlfriend, so I think I just might do that!" Nor are they going to see this message and suddenly change their feelings on the issue. I just dont think its any big deal.
  • Carlo Jo 2012/03/28 17:36:01
    Carlo
    So being a woman and seeing and ad that suggests a man cheat on his gf if necessary, but whatever you do dont cheat on your workout, wear Reebok.
    Is more to funny than offensive. Honestly?
  • Jo Carlo 2012/03/28 18:07:41
    Jo
    +1
    the ad is not suggesting that, and I'm aware of that because I know it isnt meant to be taken literally. when did I say it was funny?
  • Carlo Jo 2012/03/29 02:42:13
    Carlo
    The ad did suggest exactly that. Reading comprehension skills lacking. Not funny honey.
  • Jo Carlo 2012/03/29 03:47:00
    Jo
    +1
    And I will ask AGAIN (talk about lack of reading comprehension skills): when did I say anything about it being "funny"?
  • justice 2012/03/24 01:16:49
    Offensive
    justice
  • Jen 2012/03/24 01:08:34
    Offensive
    Jen
    You shouldn't cheat. Period.
  • gary ® 2012/03/24 01:07:55
    Funny
    gary ®
    +2
    Lighten up. Cheat on which ever one you want.
  • Waiting in the Wings 2012/03/24 01:04:17
    Offensive
    Waiting in the Wings
    +4
    This sends a bad message. Cheating, of any kind, is unacceptable, inappropriate, and ultimately your cheating yourself as well
  • Sedated Whispers 2012/03/24 00:54:23 (edited)
    Funny
    Sedated Whispers
    +1
    Because honestly I think what it's trying to say is that 'This is the society we live in today where relationship aren't taken seriously" but atleast take your workouts seriously. Sort of like a wake up call, be less sleazy and easy, perhaps try being classy.

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