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PUBLIC OPINION > Stussy's 'Strip for Likes' Campaign Is Questionable

Living 2012/04/16 21:00:00
Clothing brand Stüssy's Amsterdam branch is experimenting with a risque new ad campaign rooted in Facebook's "like" system, called "Strip for Likes." They started with a model dressed in several layers -- multiple hats, a couple pairs of pants, some scarves, a parka, a few hoodies, fanny pack, backpack -- and as the campaign page received more likes, they posted pictures of the model removing an article of clothes. A good 20 or so shots in, she was standing back to the camera with nothing but a bikini bottom on. We asked the public if the campaign was OK or questionable.



The overall vote was against the campaign, but only by a couple of points. There was still a large percentage of voters who responded well to the campaign. However, as you'll see, the results of this particular topic were extremely divided. The Top Opinion read, "What happened to self-respect? Apparently it's just about dead." Another commenter wrote, "Anything with models stripping is OK in my book." Allow us to shed some light on the stark difference in opinion. Believe it or not, politics and religion weren't even in the top three reasons.

Marketing for Men

Men were exactly twice as likely as women to give the campaign a thumbs up -- 68% and 34% respectively. This is probably the most obvious difference, but it was also the largest, so we couldn't leave it out. Clearly, the ad is not directed at women.

Strip for Drinks

The next-largest gap was between drinkers and nondrinkers, with a 28% difference. Because women voted so low overall, it almost seems logical to infer that men are more likely to label themselves "drinkers." But it also makes sense that people who drink away the pain would be willing to click away the clothes. Simple solutions.

Bigger Like It Better

Now this one isn't quite as obvious, but it still seems to have had more of an impact on how people responded than religion or politics, which many respondents expected to be the reason for such a close call. Believe it or not, the heaviest respondents were 29% more likely to throw down for the ad than the thinnest.

If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our poll about "Strip for Likes." We'd love to hear from you!
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  • 3052457 DanielR... 2012/04/17 01:47:42
  • Papillon 3052457 2012/04/17 14:45:49
  • 3052457 Papillon 2012/04/17 15:00:26
  • Papillon 3052457 2012/04/17 15:03:14
  • 3052457 Papillon 2012/04/17 15:03:58
  • HannahIsHaunted 2012/04/16 22:41:18
    HannahIsHaunted
    I don't care either way.
  • Jackster12 2012/04/16 22:36:52
    Jackster12
    +2
    Ah... whatever. I'm a male drinker who could stand to lose about 5 or 10 lbs, so maybe that's why I land in the "seems okay to me" category. Then again, what's the difference between this and the PETA ads... or the many other semi-nude ads... or the famous ad from the 60s, where a girl on a billboard is in a bikini... and the tagline says, "Tomorrow, I take off the top..." Next day, she has the top off but she's turned her back to the camera... and there a headline for a travel company or something.
  • Chieki 2012/04/16 22:12:31
    Chieki
    +5
    wth

    What happened to self respect and self esteem?
  • Pixie·Ÿ... Chieki 2012/04/17 15:04:11
  • Chieki Pixie·Ÿ... 2012/04/17 22:10:51
    Chieki
    That's MY opinion and I'm sticking to it!
  • Pixie·Ÿ... Chieki 2012/04/17 23:48:11 (edited)
  • Daryl 2012/04/16 22:08:36
    Daryl
    +2
    Why can't these ladies do something that does not compromise their dignity?

    I love seeing naked women but if they could be smart, they would be a whole lot sexier.
  • Ric5811 Daryl 2012/04/17 15:17:57
    Ric5811
    Why is nudity a compromise of dignity? I am always amazed at my fellow Americans obsession and fear of nudity...smh
  • Sterling 2012/04/16 22:06:49
    Sterling
    +1
    I dont care either way. I'm not going to waste a facebook like on something I'll never purchase anyways.
  • 098765 Sterling 2012/04/17 03:19:32
    098765
    > waste a facebook like
  • dv 2012/04/16 22:03:46
    dv
    Amsterdam says it all

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2014/09/02 16:52:46

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