PUBLIC OPINION > More Fast Food Chains Should Go Cage-Free
Living 2012/04/27 23:07:47
In an attempt to simultaneously pull itself out of a commercial slump and appease animal welfare activists, Burger King has announced it will get all of its eggs and pork from cage-free animals by 2017. The reason they weren't doing it in the first place, and the reason many chains still use cages, is the cost. But BK believes customers are willing to pay a little more for the humane treatment of animals. Of course, they aren't the only fast food provider working to better the treatment of animals. Still, we asked the public if more chains should follow suit.
Burger King's research was spot on. If this many people think cage-free is a great idea, knowing it's going to cost them a little extra, why wouldn't it work? Though there were several demographics that held reservations about the move to cage-free, four out of five voters were in favor of it. If chickens had lips, they would thank our voters and that creepy King mascot for the support. The biggest argument against cage-free was the price.
Women Are Way More Concerned
Without trying to buy into any stereotypes, we've noticed that women do tend to vote more sympathetically. In this case, the evidence holds steady. Female voters were 13% more likely to push for more cage-free chains. It's not a huge difference, and guys were still more than willing to throw down for them chickens. Just not as much as the gals.
Old Habits Die Hard
The strongest correlation by far was age. Support for cage-free raising fell off dramatically as voters got older, from nearly unanimous support among teens (95%) to a borderline split decision among voters over the age of 45. It's probably just a simple matter of not seeing the big deal. The animals are dying anyway; it's our nature to eat them. We've been putting them in cages for years.
Smokers Aren't as Supportive
Overall, smokers did still vote in favor of pushing for more cage-free chains, but they weren't quite as enthusiastic as the rest. They came in at 63%, just a few percent less than the male vote. With New Zealand proposing to make cigarettes $100 a pack, they'll have to save money where they can. Drinkers were also skeptical.
If you'd like to vote on this question, dig deeper into the demographics, or engage in existing discussion about the topic, visit our poll about Burger King's cage-free promise. We'd love to hear from you!
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